The Rosé Effect

Rose wine has become incredibly popular and rose flavors have begun popping up in other alcohols, like champagnes, ciders, and vodkas....

Connecting the Dots

AI-Powered Consumer Insights

Everybody’s networked Once known as  the ‘embedded internet’ or ‘pervasive computing’, the Internet of Things (IoT), has become one of...

Competitive Analysis is Customer Analysis

Analyzing your competitors—whether it is through traditional market research or through real-time social media analytics—goes way beyond the simple head-to-head between you and a rival. We discuss how customer insights is critical to competitive intelligence....

Moving the Masses: Go-Jek vs Grab

AI-Powered Consumer Insights

As every marketer knows, brand success is largely based on emotional connection, and emotions can be volatile. Keeping a close eye on the health of...

The Legacy of Campaign Management

Social Media Analytics plays an important part in the long game of a business — not just how a recent campaign performed, but what can be learned from it to improve the next one. We looked at the process of measuring a single campaign with Social Media Analytics....