The Business of Cannabis

As the marijuana industry grows, some companies rise above the rest. We looked at the top marijuana companies and compared them to their competitors....

Now You CBD It, Now You Don’t

One of the most significant trends in marijuana is CBD. We analyzed the rise of CBD and the reasons why it is resonating with so many....

Up in Smoke

Soon, more marijuana dispensaries will be open for business. And for those dispensaries to stay in line with consumer preferences and expectations, it is important for them to keep up-to-date with the latest marijuana trends by listening to what consumers are saying online. We analyzed the social conversation about marijuana....

Behind Enemy Lines: Understanding Your Competitor’s Audience

A deep understanding of your competitor’s target audience is an incredibly powerful way for your own company to expand into a new market or better target an existing one. In this post, we’ll help brands use social media data to analyze their competitors’ audiences....

True Football Fans Live in a Fantasy World

Are there differences between fans who watch football and those who play fantasy? We analyzed social media conversations to better understand these distinct audiences....