Beyond Social Listening

Crimson discusses why brands need consumer insights - beyond just using social media data - in this post about the future of online consumer insights....

Starbucks-Nestle Deal: A Wake-Up Call for the Coffee Industry?

Many people start their day with a cup of coffee for a much-needed jolt of caffeine. But coffee lovers received another jolt on May 7 when news broke that Nestle will pay $7.15 billion to market, sell, and distribute Starbucks products, even without receiving any physical assets in this deal....

GDPR Is Coming….

How brands can make the most of GDPR changes and view it as an opportunity to improve data-driven marketing....

A Tale of Two Crises

Brands can learn a lot by comparing how Facebook and Starbucks responded and analyzing the online consumer conversations about them....

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