Social Media Analytics Glossary

Crimson maintains this social media analytics glossary to help keep you updated with definitions of the latest terms used in social media analytics....

Picture Perfect Insta-Insights

How can Instagram data provide powerful social insights to drive strategy? We analyzed the value of Instagram as a key social media data source....

Liquid Luck or Toxic Trump?

Crimson analyzes President Trump's effect on brands in this post, to better understand how the President's comments impact corporate performance....

Eating In is the New Dining Out

Crimson looks at food consumption trends from social data, too see what social conversations can reveal about food choices and healthy living....

Strength in Numbers

Crimson reviews the power of shareable dashboards in providing insights and new strategies that would otherwise have been undiscovered....

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