Crimson Hexagon for the Auto Industry
As the auto industry is transformed by new technology and changing consumer habits, only the automakers that listen closely to the voice of the consumer will survive. Crimson Hexagon allows car brands to uncover consumer insights and trends that help them understand changing car-buying preferences, gain valuable competitive insights, and develop ads that resonate. Social media data can provide the insights that automotive brands need to build the cars that consumers want to buy and create campaigns that work.
When we first turned to social data we saw that sentiment around the two car models was nearly identical. [Crimson] allows you to train the opinion monitors to identify mixed sentiment which is where we often see the greatest insights.
-Emily Sobol, VP, Social Intelligence, Ipsos
Crimson Hexagon helps automotive brands:
- Use logo recognition to find and analyze images that contain your brand
- Gather customer feedback about car performance
- Research changing consumer preferences around car-buying
- Create marketing and advertising campaigns that engage their target audience
- Understand what drives consumers to purchase one vehicle over another
- Gain competitive intelligence on other auto brands