Use Crimson Hexagon to understand your audience
Today, understanding how people are talking about your brand and your products is essential to success. When Twitter wants to help a client analyze the conversation about their campaigns and ads, they turn to Crimson Hexagon. Crimson allows anyone at Twitter to easily access and analyze over one trillion posts worth of data to better understand the conversation about any brand.
Recently, Twitter helped Dove understand how their audience was talking about beauty and how the #SpeakBeautiful campaign affected that conversation. Crimson Hexagon allowed Twitter to track the beauty conversation throughout the year and see how volume and sentiment changed month-over-month.
Beyond what’s being said, brands like Dove also need to understand who’s doing the talking. Crimson Hexagon allows brands to understand the specific interests and preferences of their audience. Having this deeper understanding of what the audience cares about, helps brands to plan more effective campaigns and boost engagement.
I’m blown away that brands aren’t already using Crimson Hexagon when it comes to thinking about their products and advertising. Having access to Crimson Hexagon allows us to be more educated about our platform and the brands that we work with.
-Allie Tercek, Senior Research Manager at Twitter
Audience Analysis with Crimson Hexagon
Just knowing what people are saying online isn’t enough if you don’t know who is saying it. You need to understand your target audience’s interests and motivations to create engaging content and campaigns. Crimson Hexagon’s platform makes it easy to determine where, when, and how to reach your audience and grow it.