Identify and understand audiences, influencers, and personas
How can you identify growth opportunities through strategic audience planning? By analyzing large scale consumer conversations, Crimson Hexagon helps you understand the audiences that matter to your brand. Insights into their opinions, demographics, and interests help you create highly targeted content to effectively engage your customers. You can track your brand’s audience and measure how different audience segments view your brand.
How Fender Identified and Engaged a New Audience
Fender used Crimson Hexagon to gain a deeper understanding of female guitar players, allowing them to expand into a new market. The analysis allowed Fender to identify where this audience is located, what they care about, and their barriers for entry into guitar playing communities.
AI-Powered Insights for Audience Analysis
The Crimson Hexagon Platform leverages state-of-the-art AI technologies, image analytics, and the world’s largest data library. We help our customers quickly identify new audiences and new markets — before their competition does.
Machine learning enables more accurate insights into consumer behaviors and audience affinities.
Easy enough for everyone to uncover audience insights while empowering analysts to conduct deep-dive research.
Image analysis allows users to analyze the various ways consumers communicate.
Access to the industry’s largest data library allows for deeper audience insights across channels.
Understand Your Target Audience
Learn how Fender’s data-driven approach uncovered new opportunities.