Campaign Effectiveness Measurement
The purpose of this guide is to provide high-level instructions and recommendations for analyzing a campaign using ForSight.
In this guide, you will find a breakdown of the planning and creation process for a campaign analysis including a practical example that applies each step. Keep in mind that every campaign varies, so aspects of your analysis may differ from the provided examples.
Comparative Deep Dive
The purpose of this guide is to provide high-level instructions and recommendations for conducting a Comparative Analysis of various brands using ForSight.
In this guide, you will find a breakdown of the planning and creation process for a Comparative Analysis including a practical example that applies each step.
Audience Identification Deep Dive
The purpose of this guide is to provide high-level instructions and recommendations for analyzing an audience using ForSight.
In this guide, you will find a breakdown of the planning and creation process for an audience analysis including a practical example that applies each step. Keep in mind that every audience analysis is unique and will depend on the business question you are exploring in your Monitors.
Brand Health Analysis
Businesses have a lot to learn from the way consumers think about and discuss brands on social. The purpose of this guide is to provide a best practice approach to measuring brand health using Crimson Hexagon.
In this guide, you will find suggestions around how to leverage social data to better understand your brand from both an earned and owned perspective.
Industry Analysis
The purpose of this guide is to provide high-level instructions and recommendations for analyzing an industry using ForSight.
In this guide, you will find a breakdown of the planning and creation process for an industry analysis, including a practical example that applies each step. Keep in mind that every industry analysis is unique, and will depend on the business questions you are interested in exploring.
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