Attending
Tap into the flow of consumer conversations and behavior. Hear how it is changing existing approaches to research. Learn how to impact your marketing and research.
This will include a keynote address from Kim Dedeker of P&G; listening case histories from General Mills and Unilever; and breakout sessions focused on the how to leverage listening to build your brand including topics like:
- How to listen
- How to be sure that what you are hearing can be acted upon with confidence
- How to measure the impact of the action you take based on your listening insights.
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