The Realtime Report – #40dollars: How The White House Used Twitter To Mobilize Public Support

When Congress became deadlocked over the extension of a payroll tax cut, The White House turned to social media to gain public support, asking followers “What does $40 mean to you?”  The level of response was impressive, and a two-month extension was passed shortly after.  According to an analysis by Crimson Hexagon of 40,000 tweets with the #40dollars hashtag, the majority of responses were fairly positive and supported the campaign. MORE