Tag Archives: sentiment
NASCAR Wins Big From Pepsi Viral Video
Viral videos are a big win for brands. And so it is no surprise that Pepsi’s positive sentiment on social media increased exponentially after a video showing Jeff Gordon pranking a car salesman went viral with over 32.1 million views on the Pepsi YouTube channel alone. If Pepsi knows that their own commercials positively affect the content providers that air their commercials, they have a powerful piece of data that they can use to negotiate future contracts. MORE
News Organizations and Researchers Publish ForSight™ Social Media Analysis
News organizations and researchers have turned to Crimson Hexagon’s ForSight™ social media analysis platform to analyze public opinion about several large-scale and global events over the past week. MORE
Nemo Brings Snow and Inspires Social Media Conversation
In the four-day period around the storm, from February 6 – 9, Crimson Hexagon captured 4.3 million posts about the winter storm on Twitter and Facebook. Over the same time period and using the same content sources, we record about 820,000 posts about “Nemo.” MORE
Post-Super Bowl Social Media Analysis Looks at Ray Lewis’ Legacy
Last week on the Crimson Hexagon blog we conducted social media analysis on the conversation about Ravens linebacker Ray Lewis throughout the ups and downs of his 2012-2013 NFL season. The fascinating results begged the question: how will his Super Bowl performance, with the media spotlight surely trained on Lewis, shape conversation about his legacy? MORE
Social Media Analysis Uncovers Online Opinions of NFL’s Ray Lewis
Just days away from the Super Bowl, Crimson Hexagon conducted social media analysis to get more insight at the online conversation surrounding controversial NFL superstar and Baltimore Ravens linebacker Ray Lewis. MORE
New Mobile App Development: Using Social Intelligence to Surpass Competitive Parity (Part Two)
Using the Crimson Hexagon ForSight™ platform, we conducted deep analysis of online consumer commentary and uncovered the drivers behind consumer praise and frustration with BofA’s Mobile Banking product. MORE
New Mobile App Development: Using Social Intelligence to Surpass Competitive Parity (Part One)
Crimson Hexagon’s social intelligence research of online consumer commentary finds that mobile becomes a value-added complement to the core product offering when brands understand the common denominators among consumers’ varied reviews of each experience. MORE
Social Media Analysis Reveals How Credit Unions Add Value, Attract Consumers
Crimson Hexagon used its social media analysis platform to analyze over 220,000 relevant posts from our social media data library over an 11-month period to understand the reasons why consumers join credit unions. MORE
Social Media Buzz After Facebook Reveals Graph Search
Facebook’s announcement of Graph Search was sure to spark social media buzz and draw a great deal of interest and comments. It generated more than 160,000 relevant posts on Twitter in the first two days. Unlike previous reactions to Facebook announcements that centered on implications for users, following the Graph Search announcement, a new trend emerged: discussion of the implications of Graph Search for competitors, the market, and the business world dominated the social media conversation. MORE
New Data Sources Added to Social Media Library
Along with the announcement that Crimson Hexagon has archived more than 200 billion social media posts, we have enabled new data sources for our customers. ForSight™ social media analytics platform now enables analysis of consumer reviews of products and services from major sites, including Amazon.com and Bestbuy.com. Marketing and product professionals can combine or compare consumer review data with social media data from Twitter, Facebook, blogs, and forums. MORE