Tag Archives: Facebook
Marketing Week – Facebook’s Graph Search Could be Google’s Gain
The launch of Facebook’s Graph search has caused an uproar in public sentiment around privacy concerns and the utility of the tool. Crimson Hexagon’s analysis of the Twitter response provided insight into what consumer’s concerns really are. MORE…
Social Media Buzz After Facebook Reveals Graph Search
Facebook’s announcement of Graph Search was sure to spark social media buzz and draw a great deal of interest and comments. It generated more than 160,000 relevant posts on Twitter in the first two days. Unlike previous reactions to Facebook announcements that centered on implications for users, following the Graph Search announcement, a new trend emerged: discussion of the implications of Graph Search for competitors, the market, and the business world dominated the social media conversation. MORE
Forbes – What Does Twitter Think of Facebook’s Graph Search?
Crimson Hexagon did a deep dive analysis of social media reaction to the announcement of the Facebook Graph, getting an in-depth perspective of the online sentiment around what it means to the tech world and how it compares to other online search products. MORE…
Social Media Analysis of the Influenza Epidemic
Crimson Hexagon analyzed more than 400,000 posts on Twitter and Facebook about the flu in December and January. More important than the volume, our social media analysis software platform revealed an in-depth understanding of what people are saying related to the flu on social media. MORE
The NHL Lockout Ends: Social Media Analysis Reveals if Fans Will Hold a Grudge
Crimson Hexagon’s social media analysis platform, ForSight, reveals online reaction to the announcement of the end of the NHL lockout. People expressing opinions about the NHL and NHL teams on Twitter are as disappointed with the league and professional hockey as they are happy that the lockout has finally ended. MORE
Pics for Sale: Social Media Analysis Looks at Volume in the Instagram Terms of Service Conversation
We conducted some social media analysis to take a closer look at what people were saying about Instagram’s recent announcement around its Terms of Services changes, and what a public discussion about terms of service means for consumer engagement. MORE
Facebook IPO Launch Hot Topic in Conversations
The Facebook IPO is undoubtedly the hot topic of the week. Our quantitative analysis of 180,000+ opinions reveals that 32% of the conversation is investor-related; specifically, 11% of conversation consists of users questioning and debating Facebook’s prospects of profitability, particularly in light of the poor post-IPO performance of numerous other large-scale IPOs. Discussion surrounding recent developments and shifts in Facebook’s strategy, including the acquisition of Instagram, forms 8% of the conversation. 15% focuses on privacy concerns; an additional 10% focuses on Mark Zuckerburg. Click through to our blog for our detailed analysis. MORE
Los Angeles Times – Obama Suffers More Negative Press Than GOP, Pew Study Shows
Using Crimson Hexagon’s social media analytics software, Pew Research Center revealed that President Obama has gotten the most negative coverage in the press during this year’s primary. MORE…
Huffington Post – The Internet vs. Humans: Who’s Telling the Truth?
According to social media analysis firm Crimson Hexagon, the Facebook-Instagram deal had only a 12% approval rating on Twitter — serving as an antidote to all the happy talk coming from Silicon Valley’s bankers, venture capitalists, and other technology players who have incentive to root for the Instagram bonanza. MORE…
ABC Online – Instagram Purchase Reopens Web’s Privacy Dilemma
According to Twitter online sentiment analysis from Crimson Hexagon regarding the Facebook acquisition of Instagram, over 40,000 Twitter users declared that they had deleted their account or removed the app from their phone. MORE…