Crimson Hexagon empowers you to overcome the limits of traditional market research by delivering a real-time view of how engaged online consumers truly think and feel about a brand or issue.
Our Statement of Values
Our business relies on Big Data. Data is powerful, but it can also be sensitive. As data becomes increasingly essential to all business, we understand it is important to make clear our values, beliefs, and principles around the responsible use of data. We aim to empower our customers while respecting the rights and privacy of individual users that contribute to the conversation online.
The following core values guide our actions as a company.
Most online conversations happen in public.
We work with publicly published content on the web as well as proprietary data sources. We take security and privacy concerns seriously, and respect the interests of individual users and the terms of service of the platforms from which our content originates.
Users own their content.
Our business relationships may lie with the publishing platforms and social media channels, but we believe that the owner of a tweet or a blog post is the user who generated it. We do everything we can to ensure a user’s decisions about their posts are respected.
We collect and analyze content; we don’t sell raw data.
We are not in the business of selling raw data. Our business is making sense of the vast conversations online.
The online conversation crosses all borders.
It’s not just about Twitter and Facebook. The conversation is taking place in a complex ecosystem of social platforms, large and small, published in hundreds of languages in as many countries all over the world. We believe that to be effective, social insights must draw from the broadest, internationally-representative content sources. We pair those thorough data sets with our proprietary, patented algorithm, in order to understand the global conversation.
Conversations are best understood in context.
Insights can certainly be drawn by asking the right questions from gathered evidence. But conversations only make sense in context. One of the ways we differentiate ourselves is by having robust content storage that lends historical context to the questions our clients ask of the conversations online. The Crimson Hexagon library contains 100 billion individual posts covering global social media since 2008 and adding fresh posts at a rate of over 250 million per day.