The State of the Union, Valentine’s Day, Resignation of Pope Benedict XVI and Meteorite in Russia
News organizations and researchers have turned to Crimson Hexagon’s ForSight™ social media analysis platform to analyze public opinion about several large-scale and global events over the past week.
On Monday February 11, 2013, Pope Benedict XVI announced his resignation. Given the historical rarity of the event – the last Pope to resign left his office in 1415 – as well as the religious, historical, and social importance of the Catholic Church, perhaps it isn’t surprising that millions of people voiced their reactions to the news on Twitter.
Reuters published Crimson Hexagon’s findings that of 1.5 million posts in the first 36 hours after the announcement, 38% were jokes and 7% of the conversation represented positive opinions in support of Pope Benedict and the Roman Catholic Church. In addition, USA Today used Crimson Hexagon’s social data in a story about Pope Benedict discontinuing his Twitter account, “Twittersphere, blessed by Benedict, loses its first pope.”
The following day in the United States, Americans tuned in and tweeted about an expected event: President Obama’s State of the Union address. Using Crimson Hexagon’s ForSight platform, the Pew Research Center published an analysis showing that the majority of Twitter conversation was unfavorable toward the President’s speech and provided an infographic of the major topics of conversation the address inspired on social media.
We lightened the mood on Valentine’s Day, by partnering with our customer IQ Agency to publish a study of Cupid’s arrow called “State of Love.” Mashable covered the study and published accompanying infographic under the headline, “Check Out the Most Romantic States in the U.S.”
Finally, the Russian Foundation for the Development of Civil Society used ForSight to assess reactions to the meteorite that fell in Russia, which was published by The Voice of Russia radio under the headline, “Emotional Analysis of the Meteorite.”
Like everyone who follows the news, we wonder what people are saying and how they are reacting to the latest announcement, holiday, and event on social media. At Crimson Hexagon, our customers and we have a tool at our fingertips to analyze public sentiment and public opinion. Follow us on Twitter @crimsonhexagon to be the first to hear about news coverage and research using Crimson Hexagon’s social media analysis data.
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