At Crimson Hexagon, we don’t use the word “vision” lightly. After all, the core of our system was created at the Harvard University Institute for Quantitative Social Science, a place where they’re pretty serious about things like innovation. And math. And technology. Here’s why you’ll take it seriously too.
Visionary Quantitative Analysis Methods
Transforming Social Media Data into Business Intelligence and Consumer Insights for Marketers
Crimson Hexagon wasn’t created in a think tank. It wasn’t sketched on the back of a cocktail napkin or brainstormed over a foosball table. Our quantitative analysis methods were developed at the Harvard University Institute for Quantitative Social Science by its visionary director, Albert J. Weatherhead III University Professor Gary King, and his team of social scientists and statisticians.
In other words, people for whom numbers and mathematical proof are reason and fact…the concrete foundation for making intelligent, informed decisions. Crimson’s Chief Scientist, Professor King and our science team continue to envision, invent, innovate, and make continual progress in improving our algorithms and adding new products and services.
So, besides being invented by the ultimate geek squad, what makes the Crimson Hexagon ForSight™ Platform stand apart from the competition? It’s our visional approach to analyzing social media data that lets you discover how people think and feel by what they say online.
Most of the other tools in this category are what’s known as “machine classifiers.” And while machine classifiers are relatively easy to build, they can be far from accurate.
It might be fine to get close to what you’re looking for in an online search for Italian food in Sacramento. But if you’re a Fortune 1000 company staking multi-million dollar business bets, you need to see the difference between precisely what you’re looking for and what might be interesting but beside the point.
Highest Quality Analysis
Our patented technology delivers the highest quality results available. In fact, our validation studies tell us that the ForSight platform produces results with an average of 92% correlation to human generated analysis. That’s human-quality results, but at computer speed and scale.
So instead of just learning what people are saying, our customers can rapidly learn what their customers are thinking. Which means they can discover opportunities faster and better than their competition.
For more information about the social science behind Crimson Hexagon’s patented analysis technology, read the abstract or the full article on A Method of Automated Nonparametric Content Analysis for Social Science [PDF] by our co-founder and Chief Scientist, Dr. Gary King.
Want to see the platform in action? Request a Live Online Demo.