Best-in-Class Social Media Monitoring and Analysis
The Crimson Hexagon Opinion Analysis Platform
Crimson Hexagon’s platform for social media monitoring and analysis empowers companies to gain actionable insight into consumer opinion of their brand, product, or market by tapping into the billions of conversations taking place in online media.
Crimson Hexagon’s advanced technology can identify and analyze opinion from large quantities of text, whether it’s the vast blogosphere or even an in-house content repository. Crimson Hexagon users access a private, customized dashboard that starts by showing the volume of mentions and positive/negative sentiment on topics of your choosing, across the internet and social media sources. Then with the Crimson Hexagon Opinion Analysis Platform, consumer brands, marketing agencies, media firms and government agencies can drill deeper into relevant opinion according to their specific concerns, letting them quickly find answers to key marketing and business questions.
Advanced Technology
Our technology analyzes the entire social internet (blog posts, forum messages, Tweets, etc.) by identifying statistical patterns in the words used to express opinions on different topics. Based on this insight, it goes beyond simply measuring positive versus negative. Instead, it delivers a clear understanding of the nature of the online conversation – the key themes, their relative size, and how they change over time – with up to 97% accuracy.
For additional details about Crimson Hexagon’s software platform read more in the Platform Overview.
Why It’s Different
Crimson Hexagon delivers:
- Market research insight into the vast stream of online opinion—turning qualitative feedback into quantitative terms.
- Real-time feedback on online dialogue so your organization can develop engagement strategies associated with marketing, social media, and product design.
- The ability to track and measure opinion according to business criteria, and to calculate the ROI of online marketing and PR investments.
Work With Us
Many competitive products claim to capture online opinion, but only read samples and make broad inferences. Crimson Hexagon provides a clear and comprehensive analysis of opinion, answering the specific questions that matter to you.