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VoxTrot

Crimson Hexagon's VoxTrot listening platform provides companies with actionable insight into consumer opinion of their brand, product, or market. VoxTrot technology can identify opinion from large quantities of text, whether it's an in-house content repository or the vast blogosphere.

Today, VoxTrot users access a private, customized dashboard providing two views:

• VoxTrot Buzz shows the volume of mentions and positive/negative sentiment on topics of your choosing, across the internet and social media sources. VoxTrot Buzz also provides our proprietary VoxScore metric, evaluating your topic's perception across social media, based on number of mentions, their credibility, and reach.
  
• VoxTrot Opinion helps enterprise customers drill deeper into relevant opinion, by letting companies explore:
  
• Why is my sentiment trending up or down?
• Is my messaging resonating with the right audiences?
• What are the dominant opinions about specific product features?
• What do people like most and least about competitive products?

The VoxTrot listening platform keeps your company connected to the voice of the customer using an innovative, automated approach — avoiding the high cost and risks associated with periodic manual reporting.

How it works

Crimson Hexagon's VoxTrot Opinion Monitor has its roots in a statistical algorithm created by Gary King, a professor at Harvard University. Proven in research and commercial settings, our technology is patent-pending and already in use with global brands.

Our technology analyzes the vast social internet (blog posts, forum messages, Tweets, etc.) by identifying statistical patterns in the words used to express opinions on different topics. It uses these patterns to calculate the percentage of opinion for each opinion category, as defined by you, the business user. Competitive technologies, by contrast, simply count the number of mentions of different keywords or infer generic positive/negative sentiment.

For more about the underlying technology, read this abstract or the full article [PDF].

Why it's different

Crimson Hexagon delivers:

• Market research insight into the vast stream of online opinion—turning qualitative feedback into quantitative terms.
• Real-time feedback on online dialogue to develop engagement strategies associated with marketing, social media, and product design
• The ability to track and measure opinion according to business criteria, and to calculate ROI of online marketing and PR investment.

Work with us

Many competitive products claim to capture online opinion, but read only samples and make broad inferences. Crimson Hexagon provides a clear and comprehensive analysis of opinion, answering the specific questions that matter to you. Find out more.