On June 25th, in support of Gay Pride Month, Nabisco posted a rainbow-filled version of America’s Favorite Cookie to the brand’s Facebook Timeline. The photo has generated much debate, including whispers of boycott from conservative groups.
We did a special analysis of the social conversation—including over 15,000 posts directly on Oreo’s page. According to ForSight, 67% of the 46,304 opinions surrounding the controversial cookie supported the move.
The nuance of this conversation ranged from exclamations of support:
to boycott:
The qualitative Topic Wheel helps illustrate the themes within the conversation:
Do you think Oreo was smart to weigh-in on a controversial topic? Should they have remained ambiguous instead, so as to not upset any potential customers? Let us know below or tweet us @crimsonhexagon