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2.16.2010 Twitter Users React to Google Buzz Mashable Some think Google Buzz (Google Buzz) could be the next huge social platform. Others think it’s one big privacy nightmare. With its launch week drawing to an end, we pinged our friends at Crimson Hexagon for analysis of Twitter (Twitter) user’s opinions. Read more
2.16.2010 SocialWayne.com Reviews Crimson Hexagon www.socialwayne.com Social Media & Community Strategist Wayne Sutton compared analyses of the social media response to the Duke vs. UNC basketball game on February 10th, 2010. Read more
1.28.2010 State of the Union "tweets" John King & Wolf Blitzer show off Crimson Hexagon's technology on their 'magic wall' to analyze and report the reaction on Twitter to President Obama's State of the Union address. Read more
1.20.2010 New England technology leaders recognized as MHT Women to Watch The Journal of New England Technology Mass High Tech today announced the names of 11 women from the New England tech community who will be recognized in March as the 2010 MHT Women to Watch. This year’s honorees will be profiled in the March 17 issue of Mass High Tech and will be recognized at a special event on March 19. Read more
1.13.2010 Conan Wins the Hearts and Minds of the Internet Mashable The ongoing saga revolving around NBC’s late night lineup took a sharp turn toward its climax this afternoon, with Conan O’Brien issuing a statement to tell “people of earth” that he will resign as host of The Tonight Show if it’s moved to a later time slot. The response has been overwhelming, with the news topping Twitter’s trending topics, and users quickly voicing their support with “Team Conan” and #teamconan tweets. Here’s a look at the huge spike in Conan tweets this afternoon: Read more
1.13.2010 Simon Cowell Leaving Idol: Shock, Indifference and Optimism Mashable While the news of Simon Cowell leaving American Idol didn’t break on Twitter first, it certainly caused a flurry of Twitter reactions from die-hard show fans and Idol non-supporters alike. Crimson Hexagon looked at the sentiment of 1,500 opinion tweets (news and non-opinion tweets were filtered out) this afternoon on the news to gauge the Twittersphere’s reaction. Read more
12.9.2009 Tiger Woods' Reputation 'Tarnished', Charts Show Business Insider No surprise, but Tiger Woods' public image has taken a nosedive. Here are two charts by market research firm Crimson Hexagon that break down the unfaithful golfer's reputation based on blogosphere buzz. Interesting: Tiger's reputation as a "great golfer " has also been affected. (The green line dropping in chart at right.) Read more
12.7.2009 Don't Create an iPhone App for the Online Buzz Factor AdvertisingAge NEW YORK (AdAge.com) -- For all the love that marketers show iPhone apps, these micro-utilities and tools actually generate surprisingly little buzz in return. A study for Ad Age by PR firm Porter Novelli and its partner Crimson Hexagon looked at a handful of branded iPhone apps that came online this year and found that their launch didn't generate any big spike in the volume of online chatter about the apps. And any uptick in conversation volumes tapered off quickly in the days after the apps' rollout. Read more
11.18.2009 Social Media Outlets Capitalizing on Twilight Mania NBC San Diego & Mashable Jenn Van Grove explains how the craze is spreading around the internet with Twitter Analysis from Crimson Hexagon! Check it out on NBC here: http://tinyurl.com/yktlwy4 and on Mashable here: http://tinyurl.com/yk3sref Read more
10.16.2009 Analysis: Half of Twitter comments critical of Snowe CNN The largest number of comments on Twitter after Sen. Olympia Snowe's vote in support of the Senate Finance Committee $829 billion health care proposal came from people angry about her decision. According to Crimson Hexagon and Mashable, of the roughly 6,000 tweets that mentioned Snowe and were selected and examined following the votes Monday (from 2:00 to 4:30 p.m. ET) and Tuesday (between 1:00 to 2:00 p.m. ET). Forty-nine percent of those tweets communicated an anti-Snowe message. Those tweets fell into roughly three categories: "Get her out" (21 percent), "Shame on her" (19 percent) and "Call 2 protest" (10 percent). Read more
10.9.2009 Obama’s Nobel Peace Prize: 69% of Twitter Users Don’t Get It Mashable Barack Obama winning the Nobel Peace Prize has taken many people by surprise, including the President himself, who held a brief press conference to discuss the award this morning. There are already hundreds if not thousands of political commentaries about it, but we wanted to know what Twitter (Twitter) users collectively thought. So, we asked Crimson Hexagon, who analyzes online sentiment, to compile data on the conversation thus far. The results: while 31% of tweets can be summarized as congratulatory, the other 69% have negative opinions varying from “he hasn’t done anything yet” to “makes the prize itself a joke.” Read more
9.11.2009 Obama Health Care Speech: What Did Twitter Think? Mashable Last night, U.S. President Barack Obama spoke before a joint session of Congress to define and defend his health care reform initiative. There was enough controversy around the plan that Obama decided to address the issues raised in prime time. Did the President strike a chord, though? In the past, only sophisticated polling companies could accomplish the task. Even these companies though had smaller sample sizes, were prone to inaccuracies, and would take days until the data was available. But thanks to social media, Twitter (Twitter) and Crimson Hexagon, we can take the assessment of thousands of people and really figure out if the speech was a winner or if it was a dud. Read more
9.4.2009 In Online Chatter, Target Bests Walmart ADWEEK NEW YORK Walmart dwarfs Target in size, yet it loses out to its rival when it comes to consumer discussions online. Target consumers are much more likely to speak about their shopping experience, according to online buzz monitor Crimson Hexagon, while chatter about Walmart often veered into discussion of the social implications of the retailing giant when it comes to labor practices and local retailers. It examined online chatter on blogs, Twitter, social networks and message boards for a one-month period beginning in mid-July. Overall, Target enjoys mostly positive chatter. About 75 percent of conversations were positive, according to Crimson Hexagon. Walmart, on the other hand, is discussed in a negative light 61 percent of the time. "Walmart was much more polarizing," said Melyssa Plunkett-Gomez, vp of business development at Crimson Hexagon. Read more
9.1.2009 Disney and Marvel: Not a Blockbuster With Twitter Users Mashable When it comes to breaking news stories, Twitter (Twitter) is one of the first places people turn to share their opinions. Yesterday’s news that Disney is acquiring Marvel for $4 billion was no exception. We immediately noticed that the Twittersphere’s reaction to the big fish swallowing the comic hero wasn’t exactly positive, so we turned to our friends at Crimson Hexagon to dive into the content of your tweets. It turns out our suspicions were right — Twitter’s reaction to the announcement was overwhelmingly negative. Read more
8.27.2009 Twitter Effect Redux: 78% of Tweets About Inglourious Basterds Were Positive Earlier this morning we reported that Twitter may have played a role in generating box office revenue for Inglourious Basterds. Read more
6.18.2009 Porter Novelli Announces Strategic Partnership With Crimson Hexagon to Expand Social Media Analysis Alliance Boosts Specific Insights Into Consumer Opinion of Brands and Products Read more
6.17.2009 CNN.com Examines Online Self-Diagnosis CNN.com CNN.com uses Crimson Hexagon's technology to analyze online self-diagnosis behavior. Read more
5.21.2009 Did Kris Allen Upset Online Predictions? The Wall Street Journal - Blogs Last night’s “American Idol” win by Kris Allen — despite some social-media analyses pointing to an Adam Lambert victory — highlights how close the two contestants were, and how changes in sentiment late Wednesday may have turned the tide. Read more
4.7.2009 Crimson Hexagon Adds Social Marketing Executive Michael Troiano to Board of Advisors Crimson Hexagon, the listening platform provider that helps big brands and small businesses understand what the online conversation really means for them, today announced the addition of marketing and technology startup executive Michael Troiano to its Board of Advisors. Read more
2.17.2009 Crimson Hexagon: Early Warning 2.0 Conflict Early Warning & Early Response The future of automated textual analysis may be Crimson Hexagon, a patent pending text reading technology that allows users to define the questions they want to ask, and crawl the blogosphere (or any text-based source) for fast, accurate answers. Read more