Crimson Hexagon News

Future Engineers Introduced to Data Intelligence Programming View a sample screen

Future Engineers Introduced to Data Intelligence Programming

Posted by on Jul 3, 2014 in Crimson Hexagon News, Current Events, Uncategorized

July 03, 2014

Yale student developers toured some of Boston’s best entrepreneurial businesses. YEI’s Boot Camp came to Crimson to see how a mid-sized social media analytics company thrives with a creative and unique engineering team. Students discussed their initial introduction to web development and Crimson team members recounted their individual paths to computer programming.
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New HootSuite App Brings ForSight Analytics to Monitoring and Engagement View a sample screen

New HootSuite App Brings ForSight Analytics to Monitoring and Engagement

Posted by on May 22, 2014 in Crimson Hexagon News, ForSight Product Use

May 22, 2014

With Crimson Hexagon’s new Hootsuite app, social data is easily streamed and filtered to view consumer conversation about your brand and products, and conversations about competitors, in real time. Customer service and marketing teams can stream brand mentions, including owned and earned media, and the app enables analysts to stream and view specific slices of conversations.
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Recognized for Innovation, ForSight Placed on Social App Map View a sample screen

Recognized for Innovation, ForSight Placed on Social App Map

Posted by on Jan 31, 2014 in Advertising & Marketing, Crimson Hexagon News, Newsroom

January 31, 2014

Ashley Verrill found herself in a position familiar to many of our customers: assessing the field of social software. She quickly found the process time-consuming and confusing. Verrill set out to improve this process for others by creating coordinates – the Social App Map – to help navigate the new field of social software. We are proud that Verrill chose to feature Crimson Hexagon on the Social App Map, providing specific, actionable information to marketing and market research professionals looking for social software that can help them analyze the social conversation about their company or brand and their competitors.
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New Milestone: 400 Billion Social Media Posts and Growing View a sample screen

New Milestone: 400 Billion Social Media Posts and Growing

Posted by on Jan 29, 2014 in Crimson Hexagon News, ForSight Product Use, Newsroom

January 29, 2014

As of today, the Crimson Hexagon social media analysis library contains just over 400 billion posts and is currently growing at a rate of one billion new posts every two days. Crimson Hexagon is one of a select few companies with access to the full Twitter Firehose—direct from Twitter itself—which contains every public Tweet published in all languages worldwide.
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Our Social Listening Platform Cited as Superior Research Tool View a sample screen

Our Social Listening Platform Cited as Superior Research Tool

Posted by on Jan 23, 2014 in Crimson Hexagon News, ForSight Product Use, Newsroom

January 23, 2014

Forrester Research recognizes Crimson Hexagon as a “Strong Performer” in Enterprise Listening in their recent report, “The Forrester Wave: Enterprise Listening Platforms, Q1 2014. Over the past few months, we have released several exciting new features to our customers, including instant trend detection, improved automatic sentiment analysis, and Twitter account metrics. As always, we thank our customers and partners for their support. They certainly played a role in this win for Crimson Hexagon.
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Crimson Hexagon Recognized as a Strong Performer in Enterprise Listening Platforms, Q1 2014 Report by Independent Research Firm

Posted by on Jan 23, 2014 in Crimson Hexagon News, Press Releases

January 23, 2014

In “The Forrester Wave™: Enterprise Listening Platforms, Q1 2014? report, released by independent research firm Forrester Research, Crimson Hexagon was cited as providing “superior research tools.” The report evaluates the “11 most significant software and service providers in the category” against 27-criteria identified by Forrester, including current offering, strategy and market presence.
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Distilling Social Conversations Highlights CES 2014 Innovation View a sample screen

Distilling Social Conversations Highlights CES 2014 Innovation

Posted by on Jan 17, 2014 in Consumer Electronics, Crimson Hexagon News, Current Events, Newsroom

January 17, 2014

2014 Consumer Electronics Show once again took over Las Vegas, filling the city with gadgets and innovators. With such a rush of new products and comments on them, it can be hard to determine the trends. Using ForSight to analyze the topics of social conversation, we found that 4K TVs, Ultra HD, the Internet of things, 3D printers, and connected cars were some of the most prominent topics. With over a quarter of the conversation, wearable technology was the hottest topic at the tech show.
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Trending Toy Insights Lead to 53 Gifts for Children View a sample screen

Trending Toy Insights Lead to 53 Gifts for Children

Posted by on Dec 20, 2013 in Crimson Hexagon News, Newsroom

December 20, 2013

The Crimson Hexagon team mixed the power of social media analytics with the power of the giving spirit that abounds in the holiday season in using our Forsight platform to discover the most popular toys this season. Our team then trekked to the local toy store to purchase those highly prized special wishes to be donated to Toys for Tots.
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Successful Marketers Are Not Afraid of Powerful Customers View a sample screen

Successful Marketers Are Not Afraid of Powerful Customers

Posted by on Dec 16, 2013 in Advertising & Marketing, Agencies, Crimson Hexagon News, Newsroom

December 16, 2013

It used to be really difficult to know what your customers, or a market full of prospects, thought about you or your competitors. Now listening to customers is easy. Your customers are talking about their experiences with the things you care about right now in social media. And they’re not doing it because someone asked them to – it’s all unsolicited conversation. There’s a sense of truth to it because of this organic, spontaneous nature. You just don’t get this through other kinds of research.
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Marketers Are Talking About Social Media Monitoring View a sample screen

Marketers Are Talking About Social Media Monitoring

Posted by on Dec 12, 2013 in Agencies, Crimson Hexagon News, ForSight Product Use, Newsroom

December 12, 2013

We are proud that several customers have recently published their opinions about our Forsight platform and we are thrilled to make their blogs available to you here. These “reviews” are noteworthy because they took the time to compare lots of other players in our market, rather than considering Crimson Hexagon in isolation.
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Bloomberg Podcast: Does Social Media Opinion Matter? View a sample screen

Bloomberg Podcast: Does Social Media Opinion Matter?

Posted by on Oct 21, 2013 in Crimson Hexagon News, Newsroom

October 21, 2013

At FutureM 2013 in Boston, Crimson Hexagon hosted “Social + Analytics: Does Social Media Opinion Matter?” This panel discussion brought together a dynamic mix of social media analysts and innovators from business, agency, and technology. The interview covered a range of topics, including the evolution of conversation on Twitter, Crimson Hexagon’s machine-learning algorithms and methodology, and how marketers can discover organic and relevant conversation about their industry, company, and product and filter out the “noise” of social media.
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