We get a good deal of unsolicited feedback on our name here at Crimson Hexagon. Comments range from: “Five syllables — is that a joke?” to “Wow, you guys are SEO geniuses.”

The Library of Babel, visualized by http://wordle.net

Here’s the story behind the name — we thought it fit our business, and what our technology is positioned to do: make sense of large volumes of content. So far, some like it and some hate it, but everyone seems to remember it.

When consumer research giants like P&G and Unilever announce an impending industry shift, it’s time to take notice. It’s no surprise that consumers are tiring of solicited feedback: lately it seems that every online purchase I make from movie tickets on up merits an exhaustive survey. Even a call to a mutual fund company yields [...]

Seth Godin ponders listening to and engaging with high-volume customers — not the bulk buyers, but the loud kind.
It’s a question we bat around when developing monitors to gauge online opinion. Weighting results for authority and relevance is vital for brand marketers. But how important is it to track the insights in ALL the opinion, [...]

United Airline’s stock took a beating on Monday when a news item about their 2002 bankruptcy was republished without a date stamp — and next to a current weather map. The echo effect of a single document led to a >$1B loss in less than a quarter of an hour.
Today’s NYT deconstructs the chain of [...]

Our CEO Candace Fleming will be speaking at the New Marketing Summit on October 14 in Foxboro.  Chris Brogan has put together a terrific agenda, including Don Peppers who should have some interesting insights on 1to1 media meeting social media — feels more like a continuum than a sea change to me.
Candace’s panel is Listening [...]