Crimson Hexagon analysis reveals 27% view device and cross-platform content portability as critical to satisfaction — surprisingly smart phones lead the way despite smaller screens.

The Crimson Hexagon Platform was used to analyze 15,000 Twitter posts between 7/1/10 – 7/13/10 that referenced relevant opinion about drivers of consumer satisfaction with eBook readers (hardware platforms) and the eBook reader ecosystem (cross platform e-reader software).

eBook Reader data fell into three main categories: eBook/Mobile (smart phones), eBook/iPad and eBook/Kindle.

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8 percent indicate they plan to switch wireless carriers and/or handsets
Despite the massive popularity of Apple’s new iPhone 4, recent analysis (June 24 – July 1) of nearly 30,000 tweets using the Crimson Hexagon Opinion Analysis Platform has revealed a significant and quantifiable opportunity for alternative wireless carriers and mobile smartphone developers.

Of nearly 30,000 tweets [...]

As a player in the social media monitoring and analysis market for several years now, Crimson Hexagon has always been focused on, and a proponent of, deep analysis of social media data sources to uncover opinion, and derive meaning and intelligence from all that disparate information. This is the kind of vital analysis organizations need [...]

With the World Cup in full swing, it’s no surprise that the controversial vuvuzelas are a trending topic on Twitter. The South African air horns have elicited criticism from players and spectators alike – their deafening sound drowns out the fans’ cheering as well the players’ communication on the pitch. We decided [...]

With the World Cup in full swing, it’s no surprise that the controversial vuvuzelas are a trending topic on Twitter. The South African air horns have elicited criticism from players and spectators alike – their deafening sound drowns out the fans’ cheering as well the players’ communication on the pitch. We decided to use our [...]

Two days after the final episode of Lost aired, “Lost finale” is still a trending topic on Twitter. We used our opinion monitoring tool to reveal what everyone has been saying about the episode – here’s what we found:

45% of of the conversation loved the episode – no need for Jimmy Kimmel’s alternate endings here. [...]

Tuesday’s primaries in Pennsylvania, Kentucky, and Arkansas highlighted the struggle for control of Congress.  Results indicated that voters are eager to reject incumbents in an attempt to change the status quo. Our social media monitoring tool revealed that Twitter had some interesting things to say about the primaries:
First, incumbent Blanche Lincoln in Arkansas won only [...]

It’s been a week since Iron Man 2 hit theaters, and the cinematic stylings of Tony Stark and the Black Widow have ensured the film a spot in Twitter’s top trending topics. We decided to turn our Opinion technology loose on the Tweets to find out what people are saying about the movie. Here’s what [...]

After weeks of speculation, President Barack Obama nominated former Harvard Law Dean and Solicitor General Elena Kagan to the Supreme Court yesterday. The looming confirmation battle could become heated as senators try to get a feel for Kagan’s elusive legal philosophy. We decided to use our social media opinion monitoring tool to find out [...]

Over the past few weeks, much of the online conversation about social media monitoring has centered around the importance of pairing automated analysis with human expertise. Two ideas in particular caught our eye: First, humans should participate in data filtering to ensure accuracy and relevance. Second, as Jason Falls stated on Social Media Explorer, humans [...]