Crimson Hexagon ForSight™ Platform Will Support Harmony Institute’s Understanding of the Impact of Entertainment on Audience Engagement and Motivation
Cambridge, MA – September 13, 2011 – Crimson Hexagon (www.crimsonhexagon.com), provider of social media monitoring and analysis for brand insights and market research professionals, announced today that Harmony Institute, a research center dedicated to revealing the influence of entertainment, chose the Crimson Hexagon ForSight™ platform to enhance its ability to measure the connection between entertainment and social change. Harmony Institute has a rigorous methodology that measures how entertainment affects audience comprehension, attitude and response as well as its larger ripple effect, which can lead to action in the form of engaged communities, policy change and broader awareness of social issues.
‘Organizations that fund entertainment projects are looking to better understand the power that narrative and storytelling has on social change, and we are using Crimson Hexagon to supplement our comprehensive research offering,’ said John Johnson, Founder and Executive Director of Harmony Institute. ‘Crimson Hexagon’s accuracy was a key driver in our decision, and we look forward to giving our clients a competitive edge through our comprehensive research and measurement.’
Recently named by Fast Company as one of the Top 10 Most Innovative Companies on the Web, Crimson Hexagon provides social intelligence software and services, to some of the world’s largest and most respected companies. Powered by patent-pending technology originally developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight platform surpasses the capabilities of traditional social media monitoring and expands the capacity of market research.
‘We are thrilled to partner with Harmony Institute and provide them with our leading technology to power their research in the pursuit of drawing connections between entertainment and social change,’ said Crimson Hexagon CEO Patricia Gottesman. ‘We look forward to seeing the interesting findings Harmony Institute will share with the broader entertainment community on its role in activating communities for social change.’
About Harmony Institute
Founded in 2007, The Harmony Institute (HI) is a research center dedicated to revealing the influence of entertainment. HI believes that mainstream media, combined with the power of strong storytelling, can be instrumental in producing lasting social change. HI looks beyond traditional indicators (such as box office and audience size) to reveal entertainment’s social return on investment. Collecting and assessing information from diverse data sources and using a range of research methods allows HI to take numbers and create narratives that illustrate entertainment’s influence. The Ford Foundation and Free Press, among others, have commissioned HI research. To learn more, visit: http://harmony-institute.org/
About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of real-time social media monitoring and analysis to brands, agencies, media firms and their partners. Powered by patent-pending technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform overcomes the limits of traditional market research by delivering a real-time view of how engaged online consumers truly think and feel about a brand or issue. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.
Tagged with