The themes from Big Boulder were clear at the outset: big data, big conversation, big insights, and big opportunities. Which of those themes gained the most traction in the online conversation?
According to our analysis, 40% of the conversation discussed specifics of various social data sources—such as on-platform consumer behavior and the nuances of the data available for analysis.
Each topic in the wheel represents a group of posts found to have similarities in text. Each group is then identified by a frequently mentioned word or short phrase that best describes how that group differs from the others.
Just over half of the conversation—52%—used Twitter to lifecast, share blog links, network with other attendees, or thank Gnip for the event.
Clusters shows the most common words, and highlights the connections between words that are commonly used together.
The remaining conversation, 10%, discussed the business opportunities for big social data.
Each topic in the wheel represents a group of posts found to have similarities in text. Each group is then identified by a frequently mentioned word or short phrase that best describes how that group differs from the others.
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