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While we're in the business of helping you know what consumers are saying about you and your world, we also like to keep you up-to-date on what’s being said about us.
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Sentiment Analysis News
The Drum – Beckham’s Hair Tops UK Conversation
Crimson Hexagon analysed social media conversations to gauge public reaction to the announcement that Manchester United, David Beckham is to retire from football at the end of the season, and has discovered that 51 per cent of the conversation consisted of sharing news content. In online conversations, more people discussed #Beckham’s haircuts than expressed disappointment about his retirement. MORE…
DRNO – Real Time Social Media Monitoring Debuts
Daily Research News Online discusses Crimson Hexagon’s newest feature, Live Stream, that enables real-time social media monitoring through our ForSight™ platform providing a real-time view of how engaged online consumers think and feel about brands or issues. MORE…
UK Telegraph: Live Reaction to Manchester United Changes
UK Telegraph sport’s writer Thom Gibbs writes about live reaction to the managerial appointment of David Moyes to UK’s largest Football Club, the Manchester United, and the retirement of Sir Alex Ferguson. Within the article, Crimson Hexagon’s Forsight™ platform is mentioned to have analysed 457,586 relevant Twitter and Facebook posts discussing Sir Alex Ferguson’s departure and Moyes as his replacement. MORE……
ESPN – Rick Pitino No 8 Trending Topic
ESPN Playbook discusses how Louisville coach Rick Pitino managed to stay in the game on Twitter despite various spellings of his name in trending topics hours after leading his team to victory over Michigan for the NCAA Division I men’s title. Crimson Hexagon social intelligence platform tracked over 4.1 million tweets relevant to the championship game. MORE…
ESPN – Final Four March Madness
ESPN Playbook reviewed Final Four “March Madness” online conversations using Crimson Hexagon social analysis platform to track almost 7 million Tweets relevant to the Final Four tournament. MORE……
Business 2 Community – Viral Video Win for Pepsi and NASCAR
Social media positive sentiment for Pepsi and NASCAR increased exponentially after Pepsi YouTube channel video showing Jeff Gordon pranking a car salesmen went viral. B2C article addresses online social sentiment around the viral video, it’s impact for both Pepsi and NASCAR and discusses how brands can use social media analysis for insight into contract negotiations and establishing commercial value. MORE……
Business 2 Community – Ford Global Brand Crisis
Crimson Hexagon used the ForSight™ platform to assess the magnitude of brand crisis in a speculative unapproved Ford Figo ad released online by JWT India. MORE…
Net Imperative – British Public React to UK Budget
Crimson Hexagon ForSight™ platform was used to analyse over 245 thousand conversations and sentiment on Twitter surrounding British Chancellor George Osborne UK Budget. MORE……
FastCompany – Using Twitter to Preempt Disaster
Fast Company discusses how the UN’s New Global Pulse Lab is using social media big data in Indonesia to preempt disaster. MORE…
Bizcloud – Financial Institutions Social Media Analysis Study
Crimson Hexagon is featured in an article on the new study “Profiling the Unbanked and Underbanked” that explores how social media analysis empowers financial institutions to drive growth in new customer segments…MORE…