News
While we're in the business of helping you know what consumers are saying about you and your world, we also like to keep you up-to-date on what’s being said about us.
Press Releases
Repucom International Selects Crimson Hexagon Social Media Analysis Platform to Augment its Sponsorship Intelligence Services
Repucom International today announced it would be adding the Crimson Hexagon ForSight™ platform to their client offering, becoming the first Sponsorship Intelligence service to incorporate consumer insights from social media. This innovative social media analysis software will further enhance Repucom’s research methodology and fuel quantifiable intelligence that measures the effectiveness of marketing expenditures and sponsorship revenues. MORE
NYU Stern’s Center for Measurable Marketing (CMM) Releases Study on Conversational ROI™
M&M’S Ranked #1 for Conversational ROI™ with their Super Bowl Advertisements
BOSTON, MA—March 22, 2012—Researchers at NYU Stern’s Center for Measurable Marketing (CMM) announced today that M&M’S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI™. The confectioner generated the highest initial levels of online engagement in CMM’s in-depth analysis of online buzz, finishing second only to Doritos in terms of continued conversation.
Partnering with Crimson Hexagon, a global provider of social media analysis software, and the Marketing Productivity Group, the leading provider of …
Crimson Hexagon Strengthens Executive Team With Addition of Curt Bloom, Senior Vice President of Sales and International Business Development
Leading Social Intelligence Firm Expands, Focusing on Global Customer Growth and International Channel Development
BOSTON, MA—January 24, 2012—Crimson Hexagon (http://crimsonhexagon.com), a global provider of social media analysis software that delivers business intelligence for brands and market research professionals, announced today that Curt Bloom has joined the company as Senior Vice President of Sales and International Business Development. In his role, Bloom will focus on growing Crimson Hexagon’s global customer base and expanding the company’s worldwide channel efforts.
Bloom brings more than 30 years of international sales, marketing …
APCO Worldwide Chooses Crimson Hexagon to Enhance Client Services
Award-Winning Global Communication Consultancy Uses Crimson Hexagon ForSight™ Platform to Bolster its Best-In-Class Strategic Services
BOSTON, MA – January 10, 2012 – Crimson Hexagon (http://crimsonhexagon.com), a global provider of social media analysis software that delivers business intelligence for brands and market research professionals, today announced APCO Worldwide, a global communication consultancy whose clients include governments, industry associations and six of the top 10 companies on the Fortune 500, selected the Crimson Hexagon ForSight™ platform to augment its approach to delivering intelligence that helps shape and transform the …
UN Unveils Initial Findings from Research on Big Data for Development
Anticipating and preparing for food-price rises, job and housing losses — Secretary-General’s Global Pulse initiative is working with leading research firms and institutions to demonstrate potential uses of real-time data in development work.
NEW YORK, NY–December 8, 2011–Policymakers might have been able to gain valuable insights weeks or months earlier and used them to take corrective action on major economic dislocations if the current trend toward garnering ‘big data” had been used in the cause of development, and not just marketing, UN experts indicated today. MORE
Crimson Hexagon Announces Record Growth
Leading Social Media Analysis Firm Moves to a Larger Location to Support a Growing Customer Roster
BOSTON, MA–November 21, 2011–Crimson Hexagon (www.crimsonhexagon.com), a global provider of social media analysis software that delivers business intelligence for brands and market research professionals, announced today that it has moved its headquarters to a new location in Boston’s Seaport District. The expanded space will accommodate the growing team responsible for the company’s 200% year-over-year sales growth to date. This strategic move places the company in the heart of Boston’s innovation district, quadrupling the size of Crimson Hexagon’s former headquarters and supporting content, partner, staff and client growth. MORE
Venables Bell & Partners Selects Crimson Hexagon to Provide Comprehensive Social Media Analysis for Major Brands
Crimson Hexagon ForSight™ Platform Will Support Venables Bell & Partners Current Client Roster and Ongoing New Business Efforts
CAMBRIDGE, MA – November 15, 2011 – Crimson Hexagon (www.crimsonhexagon.com), provider of social media monitoring and analysis for brand insights and market research professionals, announced today that Venables Bell & Partners, a leading San Francisco advertising agency, has selected the Crimson Hexagon ForSight™ platform to better serve its growing client roster. The agency will use the ForSight platform to analyze online sentiment around its clients’ brands, fueling advertising campaigns and invigorating marketing strategies. Venables Bell & Partners will also use social media insights for new business efforts and to accurately monitor creative success. MORE
StrategyOne Announces SUNRISE™ Groundbreaking Global Media Measurement and Analytics Platform
Collaboration with Crimson Hexagon Enables Major Advancement in Digital/Social Media Measurement
Washington, DC – November 7, 2011 – StrategyOne, the insights-driven market research firm and division of Edelman, has collaborated with the Boston-based Crimson Hexagon, the leading provider of real-time social media monitoring and analysis, to develop a breakthrough expansion in its global service capabilities with the introduction of a new daily multi-language digital media measurement and analytics tool called Sunrise™. MORE
Crimson Hexagon Announces Pew Research Center’s Project for Excellence in Journalism Will Use ForSight Platform for Real-Time, Comprehensive Social Media Analysis in Ongoing News Content Studies
CAMBRIDGE, MA – October 25, 2011 — Crimson Hexagon (www.crimsonhexagon.com), provider of social media monitoring and analysis for brand insights and market research professionals, today announced that the Pew Research Center’s Project for Excellence in Journalism has selected the Crimson Hexagon ForSight™ platform to augment its research into traditional and new media. MORE
NYU Stern Center for Measurable Marketing Proves that Social Media Drives More Retail Store Traffic than Traditional Media
Researchers use Crimson Hexagon ForSight Platform to Analyze Impact of Media on Store Traffic for Major Retailer
We’re excited to announce that the New York University Stern School of Business’ Center for Measurable Marketing (CMM) together with Crimson Hexagon, today will reveal important data that demonstrates the ROI of social media for a major retail brand. The full details of this study, which utilized the Crimson Hexagon ForSight™ platform, will be presented by E. Craig Stacey, director of research at CMM and founding partner of The Marketing Productivity Group, during his discussion, ‘Beyond Fans and Tweets: Measuring the Impact of Social Media’, at the Marketing Communication in a Digital World conference in Berkeley, California. MORE