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While we're in the business of helping you know what consumers are saying about you and your world, we also like to keep you up-to-date on what’s being said about us.
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Press Releases
ForSight™ Expands with Live Post Lists, Maps, Volume Graphs & Alerts
Crimson Hexagon announces the availability of Live Stream, a new feature added to its ForSight™ platform that enables real-time social media monitoring. Live Stream provides users with live post lists and maps registering the author’s location and Klout influence score, while providing additional perspective on the evolving conversation with 24-hour volume graphs. Complementing the new Live Stream, Crimson Hexagon also released customizable email alerts triggered by events on social media, such as sudden changes in volume of posts on a topic. MORE
MicroTech Offers Social Media Intelligence to Federal Sector
Crimson Hexagon, a leading provider of social media analytics software, announced today a new partnership with MicroTech, a leading services provider and technology integrator. Through the implementation of Crimson Hexagon’s ForSight™ platform, MicroTech will be able to provide clients with social data and knowledge management, influencing policy and other key decisions. MORE
British CRM Agency Offers Social Sentiment Analysis
Testify Digital, a UK social CRM agency committed to driving audience awareness, conversion and retention through influence and engagement will begin offering ForSight’s unique social sentiment analysis to their client base which includes the brands: TravelSupermarket, Wonderbra, The Motley Fool, Lebara Mobile, Michael Kors and Mind. These clients work with Testify Digital to better understand their customers, gain deeper insights into the perceptions of their brands and realize business objectives by seizing more opportunities across the digital CRM cycle. MORE
London Survey: Social Media Messaging Preferred
An in-person survey of marketers in London revealed the stark contrast in popularity between online social media and traditional marketing communications. An emphatic 56% of respondents now select either online or social media channels as their most effective routes to target audiences. Just 3% opt for each of cold calling, word-of-mouth, branding and sponsorship, and mobile advertising, while 2% prioritised editorial marketing. MORE
New Study Explores How Social Media Analytics Empower Financial Institutions to Drive Growth in New Customer Segments
Crimson Hexagon announced the availability of its study “Profiling the Unbanked and Underbanked,” which provides financial institutions with key insights into how social media analytics can be strategically leveraged to understand and attract underserved customer segments and to improve marketing effectiveness. MORE
Crimson Hexagon Expands Global Influence With BrainPad, Inc. Partnership
Crimson Hexagon, a leading provider of social media analytics software, announced a new partnership with BrainPad, Inc., which offers business intelligence analytics outsourcing services to global corporations based in Japan. As a reseller of Crimson Hexagon’s ForSight™ platform, BrainPad will be delivering key business insights from social media and other data sources to companies throughout Japan. MORE
Crimson Hexagon Social Media Analysis Library Surpasses 200 Billion Posts
Firm Adds Several New Data Sources Including Chinese Micro-blog Content from Sina Weibo and Consumer Review Data from Dozens of Sites Like TripAdvisor, Amazon and Epinions
BOSTON, MA—February 27, 2012—Crimson Hexagon (http://www.crimsonhexagon.com), a leading provider of social media analytics software that delivers business intelligence to global corporations, announced it recently reached a major milestone: as of today, the Crimson Hexagon social media analysis library contains just over 248 billion posts and is currently growing at a rate of one billion new posts every two days. The company has …
Klout Influence Scores Now Available Within Crimson Hexagon Social Media Analytics Platform
Combination of Crimson Hexagon’s ForSight™ Platform and Klout Scores Allow Customers to Understand the Impact of Marketing and Business Programs with Key Individuals
BOSTON, MA – December 12, 2012 – Crimson Hexagon, a leading provider of social media analytics software that delivers business intelligence to global corporations, today announced the integration of Klout influence scores within the Crimson Hexagon ForSight™ platform. With this combination, customers can better understand the impact of marketing and business programs with key individuals in social media. Klout scores are now a standard component of …
Social Strategy Company Pendorize Partners with Crimson Hexagon to Enhance Analysis and Listening Capabilities
Social Strategy Company Pendorize Partners with Crimson Hexagon to Enhance Analysis and Listening Capabilities
Pendorize, a leading social media marketing agency, selected the Crimson Hexagon ForSight™ platform to enhance its client solution offerings. MORE
Crimson Hexagon London Survey: Social Media Users More Likely to Complain Over Twitter Than By Phone, Users ‘Slightly Guarded’ Over Content Shared
Crimson Hexagon London Survey: Social Media Users More Likely to Complain Over Twitter Than By Phone, Users ‘Slightly Guarded’ Over Content Shared
Crimson Hexagon has revealed the results of an in-person survey conducted at ad:tech London, the digital marketing event. The research collected responses from 125 digital marketing and technology professionals.
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