Market Analysis
Online Opinion: Is the “Buffett Rule” Truly Class Warfare?
With only marginal improvement made to the economy since the beginning of the recession in 2008, tensions are mounting amongst Americans. The emergence of Occupy Wall Street and calls of solidarity with the 99% has driven Americans into distinctly separate camps, namely the haves and the have-nots. Yet much of the vitriol is aimed at the “have-too-much”, embodied in the 1% of Americans; those who hold 50% of the nation’s wealth, but pay significantly less than those in a middle income bracket. MORE
Vox Twitter: Memorial Day Movies
Really feeling the love from the folks at CNN.com now… Today’s segment on what Twitter has to say about the current summer blockbusters…
Embedded video from CNN Video…
Why What Keywords Miss Matters
Sometimes finding the answer means going beyond the question.
Yesterday marked our debut on CNN.com, and we were understandably jacked by the whole experience. The topic happened to be twitter reactions to the American Idol finale – a long way from our United Nations trouble-spot identification days – but an interesting topic nonetheless.
What emerged from the data was a slight edge for Adam Lambert over Kris Allen, meaning our “prediction” would have lined up with everyone else’s.
But something else emerged from the data… namely that 3% of …
Helping CNN.com Reveal Vox Twitter
Today CNN.com debuted what will become a regular segment… using Crimson Hexagon’s VoxTrot to understand what’s really happening in the conversation on Twitter.
Check it out, from about the 1:00 mark to 4:00…
Embedded video from <a href=”http://www.cnn.com/video” mce_href=”http://www.cnn.com/video”>CNN Video</a>
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…VoxTrot Featured on SME-TV
Ad Age Top 20 Blogger Jason Falls interviews our own Mike Troiano on Social Media Explorer. Great stuff, thanks, Jason!
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…Consumers squeeze Tropicana marketing
Online and offline, consumers are passionate about their brands. Tropicana recently swallowed a mouthful of pulp with their redesign of their flagship product Tropicana Pure Premium Orange Juice.
The redesign is drawing thoughtful critique and strong commentary online, but Tropicana insists that it’s not the volume of negative buzz that swayed them to revert to the old design. The online outcry is a “fraction of a percent of the people who buy the product,” according to Neil Campbell, president of Tropicana North America. Rather, Tropicana says it is rolling back …
Nine ways to stretch marketing dollars
Paul Chaney of Conversational Media Marketing and Bizzuka compiled a timely video series with nine people’s opinions on stretching marketing dollars.
Since these videos were shot, pressure on marketing plans has only increased: according to an ANA survey released today, 93% of marketers are looking at areas of cost reduction and 48% specifically looking at reducing agency compensation.
I shared some thoughts on SMB website development and measurement best practices. Note to self: remove dorky badge and wear non-reflective lenses next time.
Be sure to check out Ann Handley …
5th Quarter: Steeling the Show
100 Million viewers tuned in on Sunday evening to view a classic clash of the titans. They were treated to a record-setting interception by James Harrison, a heated 4th quarter rally by both teams, and a flood of new commercials with animals. Priced at $3M per 30-second spot, NBC sold a record $206M in advertising for the big game. In this economy that kind of spending reminds me of Doug FlutieÃÂs Hail Mary pass ñ go for broke! Who says traditional channels are dead?
Some …
Knowing "creepy" when you see it
Agencies and a few brave clients converged on OMMA Social in San Francisco earlier this week. The most debated panel was about “Personal CPM” (a term championed by Charlene Li back in 2007).
In short, personal CPM reflects each person’s value as a publisher of content with influence. Everyone will develop their own number which defines their worth to an advertiser or a marketer. Accordingly, companies will market through high-CPM individuals rather than market to the unwashed masses directly.
The prolific David Berkowitz raised the creepiness issue. Is marketing …
Shopping like it’s 1993
In the age of user generated content, design-on-line computers and customized tennis shoes it was a bit odd to hear the joint announcement from the Gap and Pantone earlier this week that 2009 was, in fact, the year of Mimosa ñ not the drink, but the color.
At first (champagne-induced) blush it seems so 1993, in a preppy kids growing out their hair and getting on the grunge bandwagon kind of way. Are retailers actually so out of touch that they would dare to impose such a style mandate on …