Brand Affinity
Social Media Analysis Reveals: What’s So Pinteresting?
According to a “Benchmark and Trend Report” from Experian Hitwise, Pinterest—the virtual pinboard—has rocketed to the number three spot among social networks in terms of web-traffic popularity. Mashable and other social news outlets have reported that the Pinterest user base is approximately 60:40 females to males. Crimson Hexagon’s ForSight™ social media analysis platform sheds light on on the mystery as to why the 2-year old social network has become so popular and which demographics most enjoy “pinning.” MORE
More Than Just Mentions: Understanding the Online Reaction to “Pink Slime”
When ABC News released a story focused on the cheap meat additive, “Pink Slime” (officially known as lean finely textured beef), it launched a public crusade to rid the nation’s dinner plates of the ingredient. Along the way, the public began to question “Pink Slime’s” role in a number of industries and major brands. What topics dominated the conversation, and who took the most blame? MORE
Which Brand Advertising Achieved the Highest Conversational ROI?
Researchers at NYU Stern’s Center for Measurable Marketing (CMM) announced today that M&M’S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI™. The confectioner generated the highest initial levels of online engagement in CMM’s in-depth analysis of online buzz, finishing second only to Doritos in terms of continued conversation.
CMM partnered with Crimson Hexagon, and the Marketing Productivity Group, the leading provider of “state-of-the-science” analytical insights for marketers, on the study exploring which Super Bowl advertisers can expect to see the biggest Conversational ROIs™ on …
Everybody Loves Coorsweiser: Brands Blend On Twitter
It’s no secret that the Crimson Hexagon office is full of nerds and
beer lovers
We analyzed over 17,000 tweets about each brand over …
Nestle Crunched Online After Palm Oil Controversy
Recently, Nestle has been under fire from tech-savvy environmentalists over its use of palm oil in Kit Kat bars. On March 17th, Greenpeace released a report about Nestle’s palm oil use, staged a protest outside company headquarters, and posted a negative
video
The YouTube video, which depicts an office worker opening a Kit Kat bar and finding an orangutan finger, ignited a full-scale social media war against Nestle, …
Costco v. Coke – And the Winner is- No One?
In the war that is apparently the norm in soft drink pricing, negotiations are usually held behind closed doors. But on November 17th the doors were blown open as Costco refused to restock Coca-Cola products because they failed to offer ‘competitive pricing.’ When a similar pricing dispute occurred in February between Delhaize, a supermarket chain, and Unilever brands, Delhaize lost 31% of its customers, while Unilever lost 47% of Delhaize shoppers.
So does anyone win these disputes? We decided to turn our VoxTrot monitorÃÂs attention to the online conversation …
For DD and Starbucks, stereotypes play out in online conversation
Our office here in Cambridge, MA is blessed with talent from all parts of the country. As a result of our mixed geographical heritage, few topics are as hotly debated in the office this time of year as pro football and coffee chains. After a recent debate on the latter topic in which every side claimed that ‘most people’ agreed with them, we decided to take a peek at the online conversation and see if our assumptions were reflected in reality.
Deciding to limit ourselves for the time-being to Dunkin’ …
Battle of the Brands: Tylenol vs. Advil
Crimson Hexagon’s battle of the brand series highlights how consumers feel about the brands they interact with on a regular basis. This kind of analysis is intriguing because social media provides a window on what consumers really think in their day-to-day conversations. While conventional social media monitoring tools canÃÂt focus on this level of detail, Crimson Hexagon’s underlying science can quantify abstract concepts without keywords.
For our second head-to-head match-up in our ‘Battle of the Brands’ blog series, we decided to look at two brands of pain reliever that are …
Give Tylenol to the Kids, Take Advil for Pain
Crimson Hexagon’s battle of the brands series highlights how consumers feel about the brands they interact with on a regular basis. Applying this lens to social media content is intriguing because it provides unique access to the ever-elusive ‘voice of the customer.’ While conventional social media monitoring tools can’t focus on this level of detail, Crimson Hexagon’s underlying science can quantify abstract concepts without keywords.
For our second head-to-head match-up, we looked at two brands of pain reliever that are in most household medicine cabinets: Tylenol and Advil. With the …
Twitter Feedback on MicroHoo Search Deal
The Twitterverse was decidedly more positive than negative on the Microsoft/Yahoo! search deal, with 14% citing the ongoing battle with Google, and 13% calling it some variant of a great match. Only 8% of tweets were neutral or negative on the announcement.
The largest single share of the Tweet volume (47%) was the ripple of the news itself as it proliferated through the network.
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