Big Data
Proud to be Named a Key Player in the Twitter Ecosystem
While we believe Crimson Hexagon is a top innovator in the very competitive social media landscape, it’s always better when someone else says it. We were especially proud to see Crimson Hexagon included in Michael Sippey’s (@sippey) blog post about updates to the Twitter API as well as Twitter’s own view of the ecosystem and several key players surrounding its platform and data. MORE
Evolve Your Social Intelligence Strategy
Social media analysis and social intelligence are becoming increasingly vital to the success of your business and marketing strategies. Make plans to join us at 1:00 pm EST on August 1, 2012 for this informative webinar. Space is limited so reserve your place today. MORE
Get Your Daily Fix: Real-Time Visualization of Trends in Online Conversations
Our good friends at Powell Tate, a leading strategic communications firm, just launched PoliPulse, a unique data visualization tool that presents a daily graphic summary of the topics driving online conversation. Located at PoliPulse.com, the tool is free and open to the public. PoliPulse was developed by Powell Tate in cooperation with Crimson Hexagon, the leading provider of social media monitoring and analysis technology to global brands, agencies, media firms and their partners.
PoliPulse provides an easy-to-understand graphic analysis of the billions of conversations and opinions expressed online …
Game Changing Social Media Analysis Capabilties; Brought to You by the Crimson Hexagon ForSight Platform
The team here at Crimson Hexagon is proud to announce the launch of our ForSight platform for social media monitoring and analysis. We believe it’s a true game changer for delivering deep analysis of social media data sources. Keep reading and we’ll give you all the details. Oh, and by the way, “ForSight” is the new name for our product. We hope you like it.
Crimson Hexagon has released a major enhancement to its Crimson Hexagon ForSight™ platform for social monitoring and analysis. By leveraging the ForSight platform, customers are …
What Is Driving Consumer Satisfaction in the eBook Reader Universe?
Crimson Hexagon analysis reveals 27% view device and cross-platform content portability as critical to satisfaction — surprisingly smart phones lead the way despite smaller screens.
The Crimson Hexagon Platform was used to analyze 15,000 Twitter posts between 7/1/10 – 7/13/10 that referenced relevant opinion about drivers of consumer satisfaction with eBook readers (hardware platforms) and the eBook reader ecosystem (cross platform e-reader software).
eBook Reader data fell into three main categories: eBook/Mobile (smart phones), eBook/iPad and eBook/Kindle.
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Finding the Way Forward: Social Analytics Intelligence
As a player in the social media monitoring and analysis market for several years now, Crimson Hexagon has always been focused on, and a proponent of, deep analysis of social media data sources to uncover opinion, and derive meaning and intelligence from all that disparate information. This is the kind of vital analysis organizations need to make truly meaningful business decisions about their products, brands, marketing, competitors, and more.
With that as the backdrop, we were pleased to read Altimeter Group co-founder Jeremiah OwyangÃÂs recent take on Brand Monitoring, Social …
For DD and Starbucks, stereotypes play out in online conversation
Our office here in Cambridge, MA is blessed with talent from all parts of the country. As a result of our mixed geographical heritage, few topics are as hotly debated in the office this time of year as pro football and coffee chains. After a recent debate on the latter topic in which every side claimed that ‘most people’ agreed with them, we decided to take a peek at the online conversation and see if our assumptions were reflected in reality.
Deciding to limit ourselves for the time-being to Dunkin’ …
Tallying-up the “Inglorious” Reception: Someday is Today
Inglorious Basterds won at the box office and dominated Twitter conversations this weekend. In addition to grossing nearly $37 million, Quentin Tarantino’s World War II-themed saga has been afixed to Twitter’s trending topics list since Friday.
Word of mouth referrals are nothing new to the movie business. But, as Simon Dumenco (@simondumenco) points out in Friday’s AdAge, Twitter brings an element of speed and reach that is entirely new – and, he argues – potentially threatening to Hollywood. To better understand Twitter content about new releases, Dumenco speculates that …
New Data Sources Added to Social Media Library
Along with the announcement that Crimson Hexagon has archived more than 200 billion social media posts, we have enabled new data sources for our customers. ForSight™ social media analytics platform now enables analysis of consumer reviews of products and services from major sites, including Amazon.com and Bestbuy.com. Marketing and product professionals can combine or compare consumer review data with social media data from Twitter, Facebook, blogs, and forums. MORE