Market Research

Market Research

Agency Life Cycle: Research & Designing Campaign Strategy

Agency Life Cycle: Research & Designing Campaign Strategy

Posted by on Aug 19, 2014 in Advertising & Marketing, Advertising Effectiveness, Agencies, Agency Social Revolution, Market Research, Retail

Today’s advertising and marketing strategy requires research, data, and deep consumer understanding. Social media analytics offers a wealth of information about consumer opinions, habits, and the profiles of engaged consumers. We explored how Cover Girl’s agency can tap into and leverage consumer understanding to design successful campaign strategy.

Social Monitoring Informs Pinterest Marketing Strategy

Social Monitoring Informs Pinterest Marketing Strategy

Posted by on Aug 13, 2014 in Advertising & Marketing, Advertising Effectiveness, Market Research

Finding the right campaign to reach a new demographic of consumers can be painstaking. We analyzed the social conversation around Pinterest users, particularly within the male demographic, to see how monitoring social media can better inform advertising campaign strategy. Social Analysis can find the balance between new outreach without distancing your current customer base.

Niche Marketing Analysis Taps Craft Brewing Festival Crowd

Niche Marketing Analysis Taps Craft Brewing Festival Crowd

Posted by on Jun 17, 2014 in Advertising & Marketing, Advertising Effectiveness, Competitive Intelligence, Consumer Packaged Goods, Market Research

The American Craft Beer Festival, the “largest beer festival in the Northeast” with over 15,000 attendees each year, recently took place in Boston’s Seaport district. Over 140 breweries showed up to share their favorite brews with thousands of beer lovers. Crimson Hexagon monitored conversation surrounding the event to see what people thought of the festival, what the interests and passions of the people engaging the festival online, and if the festival’s use of Twitter as a content tool for promotion was successful in marketing to such a distinct segment of the general twitter population.

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