Market Research

Market Research

Identifying and Tracking Brand Influencers With Social Data

Identifying and Tracking Brand Influencers With Social Data

Posted by on Nov 12, 2014 in Brand Affinity, Brand Management, Market Research, Social Media Analytics

Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.

How Top Influencers Shaped the Climate Change Debate

How Top Influencers Shaped the Climate Change Debate

Posted by on Nov 6, 2014 in Current Events, Market Research, Media Research, News Story Augmentation

When looking for influential leaders in a political campaign, it may not be the most funded voice in the room that holds the public’s attention. We analyzed the social conversation surrounding the climate change debate, specifically, what key influencers rise to the top through social analysis. By understanding who these voices are in association with the interests and preferences of users, informed strategists can successfully position a key leader within their political arena.

Social Media Listening Helps Marketers Turn Brand Crises into Opportunities

Social Media Listening Helps Marketers Turn Brand Crises into Opportunities

Posted by on Oct 23, 2014 in Advertising & Marketing, Brand Affinity, Brand Crisis Management, Brand Management, Market Research

Sporting Goods retailers have notoriously targeted young males as a main source of consumers income. With a growing advertising trend for young female athleticism, girls are looking to see their own faces represented in these brands. We analyzed the social conversation surrounding a crisis within one of the top performance goods businesses, Dick’s Sporting Good. We also suggest new potential marketability for future growth with information from our social data tool, ForSight.

Assessing Global Food Security Conversation with Social Media

Assessing Global Food Security Conversation with Social Media

Posted by on Oct 9, 2014 in Advertising & Marketing, Brand Management, Consumer Packaged Goods, Market Research, Social Media Analytics

DuPont and Crimson Hexagon worked together to create world-wide analyses on the social conversations that surround food security. We participated with ForSight, sharing data sourced in eight different languages and sharing insights into the global food conversation. We were able to account for high-level cultural perceptions of food initiatives and their role in different countries.

Agency Life Cycle: Creating Content That Matters

Agency Life Cycle: Creating Content That Matters

Posted by on Oct 3, 2014 in Advertising & Marketing, Agencies, Agency Social Revolution, Market Research, Social Media Analytics

When you need to build a content strategy geared towards a specific audience, it can be a challenge to know whether or not the material will connect. With social analysis, you have the data to prove what is alive and happening for your target social media users and direct your campaign content towards these sectors with ease and efficiency.

Crimson Hexagon Indexes 500 Billion Posts

Crimson Hexagon Indexes 500 Billion Posts

Posted by on Sep 23, 2014 in Advertising & Marketing, Crimson Hexagon News, ForSight Product Use, Industry and Trends, Market Research

Crimson Hexagon CTO Chris Bingham shares the history and reflection on the landmark moment: our social media data library has reached 500 billion posts. With access to such a breadth of consumer information, Crimson Hexagon’s customers can use the ForSight social listening tool to identify relevant business insights in minutes.

Agency Life Cycle: Strategic Media Planning

Agency Life Cycle: Strategic Media Planning

Posted by on Sep 10, 2014 in Advertising & Marketing, Advertising Effectiveness, Agencies, Agency Social Revolution, Market Research, Retail

Media strategy and planning are critical activities for agencies, which have the potential to win favor or sour relationships with clients. With social analysis, savvy agencies discover new segments and characteristics of audiences to reach, which can radically change how your media plan comes together for a key client.

Agency Life Cycle: Research & Designing Campaign Strategy

Agency Life Cycle: Research & Designing Campaign Strategy

Posted by on Aug 19, 2014 in Advertising & Marketing, Advertising Effectiveness, Agencies, Agency Social Revolution, Market Research, Retail

Today’s advertising and marketing strategy requires research, data, and deep consumer understanding. Social media analytics offers a wealth of information about consumer opinions, habits, and the profiles of engaged consumers. We explored how Cover Girl’s agency can tap into and leverage consumer understanding to design successful campaign strategy.

Social Monitoring Informs Pinterest Marketing Strategy

Social Monitoring Informs Pinterest Marketing Strategy

Posted by on Aug 13, 2014 in Advertising & Marketing, Advertising Effectiveness, Market Research

Finding the right campaign to reach a new demographic of consumers can be painstaking. We analyzed the social conversation around Pinterest users, particularly within the male demographic, to see how monitoring social media can better inform advertising campaign strategy. Social Analysis can find the balance between new outreach without distancing your current customer base.

Niche Marketing Analysis Taps Craft Brewing Festival Crowd

Niche Marketing Analysis Taps Craft Brewing Festival Crowd

Posted by on Jun 17, 2014 in Advertising & Marketing, Advertising Effectiveness, Competitive Intelligence, Consumer Packaged Goods, Market Research

The American Craft Beer Festival, the “largest beer festival in the Northeast” with over 15,000 attendees each year, recently took place in Boston’s Seaport district. Over 140 breweries showed up to share their favorite brews with thousands of beer lovers. Crimson Hexagon monitored conversation surrounding the event to see what people thought of the festival, what the interests and passions of the people engaging the festival online, and if the festival’s use of Twitter as a content tool for promotion was successful in marketing to such a distinct segment of the general twitter population.

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