Market Research

Market Research

“Networks of Influence” With Translation & Elite Daily at NYC SMW 2015

“Networks of Influence” With Translation & Elite Daily at NYC SMW 2015

Posted by on Feb 26, 2015 in Industry and Trends, Market Research, Media Research, Social Insight Bloggers, Social Media Analytics

At SMW NYC 2015, Crimson’s own Mitch Brooks spoke about the significance of networks in the larger conversation of influencers for marketing your business. Translation and Elite Daily were also contributors on the panel discussion, which was hailed as one of the most successful panels held at the event this year.

The Breakdown of Winter X Games 2015 [Infographic]

The Breakdown of Winter X Games 2015 [Infographic]

Posted by on Feb 5, 2015 in Brand Affinity, Current Events, Entertainment & Media, Market Research, Media, Sports and Entertainment

It’s important to discuss the other massive sporting event that overtook social media last week: The Winter X Games. Located in Aspen, Colorado this year, we compiled this infographic to find out who was talking about the games, what their other interests are, and what their favorite sports winners of the games were.

Who Won Social for the Big Game?

Who Won Social for the Big Game?

Posted by on Feb 2, 2015 in Advertising & Marketing, Advertising Effectiveness, Agencies, Brand Affinity, Brand Management, Market Research, Media, Sports and Entertainment

After the big game, it’s crucial to get the playback: Who was the MVP of social? We analyzed the social data following Sunday’s showdown to see who won social with their advertising campaign strategies, and why they were so successful with the millions of viewers who watched them. We worked together with Offerpop to create this beautiful infographic to share insights on these marketing champions from the big game!

Social Analysis Fuels Fan Acquisition Success

Social Analysis Fuels Fan Acquisition Success

Posted by on Jan 14, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Management, Case Studies, Market Research

We worked with Socialtyze, a ForSight platform user, to create this use case explaining how Affinities technology has helped improve their social media buying strategy for clients. The interests and preferences surrounding a topic of choice have helped refine keyword strategy for a particular group that’s interested in a product launch or movie release. This has been extremely effective in improving their keyword campaign performance.

Fat Is Not Bad! Market Research Insights from Social Data

Fat Is Not Bad! Market Research Insights from Social Data

Posted by on Jan 5, 2015 in Industry and Trends, Market Research, Media, Sports and Entertainment, Travel & Leisure

When market researchers build their comparative analyses, it’s important to highlight the depth of social data. By utilizing the largest source of unsolicited consumer opinions, researchers can explore the relevance of health misconceptions in their markets and the find opportunities to build new business by informing consumers.

Three Reasons Social Insights Matter for Non-Profits

Three Reasons Social Insights Matter for Non-Profits

Posted by on Dec 22, 2014 in Government, Industry and Trends, Market Research

The directors of our Social Impacts program speak about the power of social data for leading change and growth in the non-profit sector. With the insights provided from social analysis, decision-makers for goodwill campaigns can be extremely informed in making changes for the betterment of their businesses. We used the Red Kettle campaign run by the Salvation Army as an example.

Identifying and Tracking Brand Influencers With Social Data

Identifying and Tracking Brand Influencers With Social Data

Posted by on Nov 12, 2014 in Brand Affinity, Brand Management, Market Research, Social Media Analytics

Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.

How Top Influencers Shaped the Climate Change Debate

How Top Influencers Shaped the Climate Change Debate

Posted by on Nov 6, 2014 in Current Events, Market Research, Media Research, News Story Augmentation

When looking for influential leaders in a political campaign, it may not be the most funded voice in the room that holds the public’s attention. We analyzed the social conversation surrounding the climate change debate, specifically, what key influencers rise to the top through social analysis. By understanding who these voices are in association with the interests and preferences of users, informed strategists can successfully position a key leader within their political arena.

Social Media Listening Helps Marketers Turn Brand Crises into Opportunities

Social Media Listening Helps Marketers Turn Brand Crises into Opportunities

Posted by on Oct 23, 2014 in Advertising & Marketing, Brand Affinity, Brand Crisis Management, Brand Management, Market Research

Sporting Goods retailers have notoriously targeted young males as a main source of consumers income. With a growing advertising trend for young female athleticism, girls are looking to see their own faces represented in these brands. We analyzed the social conversation surrounding a crisis within one of the top performance goods businesses, Dick’s Sporting Good. We also suggest new potential marketability for future growth with information from our social data tool, ForSight.

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