Market Research

Market Research

Niche Marketing Analysis Taps Craft Brewing Festival Crowd

Niche Marketing Analysis Taps Craft Brewing Festival Crowd

Posted by on Jun 17, 2014 in Advertising & Marketing, Advertising Effectiveness, Competitive Intelligence, Consumer Packaged Goods, Market Research

The American Craft Beer Festival, the “largest beer festival in the Northeast” with over 15,000 attendees each year, recently took place in Boston’s Seaport district. Over 140 breweries showed up to share their favorite brews with thousands of beer lovers. Crimson Hexagon monitored conversation surrounding the event to see what people thought of the festival, what the interests and passions of the people engaging the festival online, and if the festival’s use of Twitter as a content tool for promotion was successful in marketing to such a distinct segment of the general twitter population.

The CryptoLocker Virus: Social Response to Cyber Crime

The CryptoLocker Virus: Social Response to Cyber Crime

Posted by on Nov 20, 2013 in Government, Industry and Trends, Market Research, Software & Internet

What if you had only 72 hours to save valuable documents from being stolen off of your computer? What if the only way to rescue them was to blindly pay hundreds of dollars to an unknown hacker? Would you pay the price? That’s the dilemma thousands of people are now facing thanks to a new, highly malicious ransomware known as CryptoLocker. Using our ForSight, platform we looked at the social conversation on Twitter from October 7 to November 17 to see how people have discussed the CryptoLocker virus.

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