Crimson SVP of Product, Errol Apostolopoulos, spoke at last week’s BWG Social Conversion Forum in New York City on January 15. The insights from top minds were sharing in the forum, talking about the future as we move social data toward predictive analytics.
Social media ‘listening’ has been around for a... more
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Case study offers insight into defining consumer... more
It’s no longer enough to simply engage users over social media. You must know the value of measurement, and what social data can tell you about the greater picture. This blog post speaks to the value of social analytics in reference to nonprofits and their public perception.
We worked with Socialtyze, a ForSight platform user, to create this use case explaining how Affinities technology has helped improve their social media buying strategy for clients. The interests and preferences surrounding a topic of choice have helped refine keyword strategy for a particular group that’s interested in a product launch or movie release. This has been extremely effective in improving their keyword campaign performance.
When market researchers build their comparative analyses, it’s important to highlight the depth of social data. By utilizing the largest source of unsolicited consumer opinions, researchers can explore the relevance of health misconceptions in their markets and the find opportunities to build new business by informing consumers.
The directors of our Social Impacts program speak about the power of social data for leading change and growth in the non-profit sector. With the insights provided from social analysis, decision-makers for goodwill campaigns can be extremely informed in making changes for the betterment of their businesses. We used the Red Kettle campaign run by the Salvation Army as an example.
Today, Crimson Hexagon is participating in the Giving Tuesday at the Charities Aid Foundation London headquarters. We will be updating the social media conversation in real-time with social data on volume of posts, sentiment analysis, key influencers and so much more.
Case study offers insight into defining consumer acceptance before investing in a new business opportunity.Access Case Study
Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.
We chose sweetener, a common ingredient in many food and beverage manufacturing products, to produce this enlightening case study, on how consumer preferences and interests can drive product development and marketing campaign strategy.Access the Case Study
When looking for influential leaders in a political campaign, it may not be the most funded voice in the room that holds the public’s attention. We analyzed the social conversation surrounding the climate change debate, specifically, what key influencers rise to the top through social analysis. By understanding who these voices are in association with the interests and preferences of users, informed strategists can successfully position a key leader within their political arena.
Sporting Goods retailers have notoriously targeted young males as a main source of consumers income. With a growing advertising trend for young female athleticism, girls are looking to see their own faces represented in these brands. We analyzed the social conversation surrounding a crisis within one of the top performance goods businesses, Dick’s Sporting Good. We also suggest new potential marketability for future growth with information from our social data tool, ForSight.
DuPont and Crimson Hexagon worked together to create world-wide analyses on the social conversations that surround food security. We participated with ForSight, sharing data sourced in eight different languages and sharing insights into the global food conversation. We were able to account for high-level cultural perceptions of food initiatives and their role in different countries.
When you need to build a content strategy geared towards a specific audience, it can be a challenge to know whether or not the material will connect. With social analysis, you have the data to prove what is alive and happening for your target social media users and direct your campaign content towards these sectors with ease and efficiency.
Consumers discuss their preferences for products on social media every day, but they don’t always use product names. This study uses the ForSight social media analysis platform to listen to consumer discussion dairy and non-dairy milk, to guide marketing and product development.
Crimson Hexagon CTO Chris Bingham shares the history and reflection on the landmark moment: our social media data library has reached 500 billion posts. With access to such a breadth of consumer information, Crimson Hexagon’s customers can use the ForSight social listening tool to identify relevant business insights in minutes.
Media strategy and planning are critical activities for agencies, which have the potential to win favor or sour relationships with clients. With social analysis, savvy agencies discover new segments and characteristics of audiences to reach, which can radically change how your media plan comes together for a key client.