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Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.
When looking for influential leaders in a political campaign, it may not be the most funded voice in the room that holds the public’s attention. We analyzed the social conversation surrounding the climate change debate, specifically, what key influencers rise to the top through social analysis. By understanding who these voices are in association with the interests and preferences of users, informed strategists can successfully position a key leader within their political arena.
Sporting Goods retailers have notoriously targeted young males as a main source of consumers income. With a growing advertising trend for young female athleticism, girls are looking to see their own faces represented in these brands. We analyzed the social conversation surrounding a crisis within one of the top performance goods businesses, Dick’s Sporting Good. We also suggest new potential marketability for future growth with information from our social data tool, ForSight.
DuPont and Crimson Hexagon worked together to create world-wide analyses on the social conversations that surround food security. We participated with ForSight, sharing data sourced in eight different languages and sharing insights into the global food conversation. We were able to account for high-level cultural perceptions of food initiatives and their role in different countries.
When you need to build a content strategy geared towards a specific audience, it can be a challenge to know whether or not the material will connect. With social analysis, you have the data to prove what is alive and happening for your target social media users and direct your campaign content towards these sectors with ease and efficiency.
Consumers discuss their preferences for products on social media every day, but they don’t always use product names. This study uses the ForSight social media analysis platform to listen to consumer discussion dairy and non-dairy milk, to guide marketing and product development.
Crimson Hexagon CTO Chris Bingham shares the history and reflection on the landmark moment: our social media data library has reached 500 billion posts. With access to such a breadth of consumer information, Crimson Hexagon’s customers can use the ForSight social listening tool to identify relevant business insights in minutes.
Media strategy and planning are critical activities for agencies, which have the potential to win favor or sour relationships with clients. With social analysis, savvy agencies discover new segments and characteristics of audiences to reach, which can radically change how your media plan comes together for a key client.
Today’s advertising and marketing strategy requires research, data, and deep consumer understanding. Social media analytics offers a wealth of information about consumer opinions, habits, and the profiles of engaged consumers. We explored how Cover Girl’s agency can tap into and leverage consumer understanding to design successful campaign strategy.
Finding the right campaign to reach a new demographic of consumers can be painstaking. We analyzed the social conversation around Pinterest users, particularly within the male demographic, to see how monitoring social media can better inform advertising campaign strategy. Social Analysis can find the balance between new outreach without distancing your current customer base.
The growing trend of vinyl recordings seems to be the opposite of the other major music industry trend: digital recording. We analyzed the social media conversation about vinyl albums to understand why vinyl is in demand and the profile of the new vinyl consumer.
Online gambling initiatives have a lot that can be learned from brick and mortar institutions. By gathering social media analysis around casinos and their marketing strategies, online applications can create strategiest for market entrance.
The American Craft Beer Festival, the “largest beer festival in the Northeast” with over 15,000 attendees each year, recently took place in Boston’s Seaport district. Over 140 breweries showed up to share their favorite brews with thousands of beer lovers. Crimson Hexagon monitored conversation surrounding the event to see what people thought of the festival, what the interests and passions of the people engaging the festival online, and if the festival’s use of Twitter as a content tool for promotion was successful in marketing to such a distinct segment of the general twitter population.
Discover how brand managers can use social analytics to produce new product and positioning ideas by uncovering and applying insights in ways that have never before been possible.Download eBook
The alcoholic beverages market is not just a highly competitive area, it’s also a heavily regulated industry, and one with significant social considerations and implications. So understanding the market is perhaps even more important here than anywhere else.