Media strategy and planning are critical activities for agencies, which have the potential to win favor or sour relationships with clients. With social analysis, savvy agencies discover new segments and characteristics of audiences to reach, which can radically change how your media plan comes together for a key client.
Social media ‘listening’ has been around for a... more
In June 2013, Google made a major move in the... more
With the demand for fast, no strings-attached medical... more
Launching a brand extension without significant market... more
We were curious to know and dug deeper than... more
Today’s advertising and marketing strategy requires research, data, and deep consumer understanding. Social media analytics offers a wealth of information about consumer opinions, habits, and the profiles of engaged consumers. We explored how Cover Girl’s agency can tap into and leverage consumer understanding to design successful campaign strategy.
Finding the right campaign to reach a new demographic of consumers can be painstaking. We analyzed the social conversation around Pinterest users, particularly within the male demographic, to see how monitoring social media can better inform advertising campaign strategy. Social Analysis can find the balance between new outreach without distancing your current customer base.
The growing trend of vinyl recordings seems to be the opposite of the other major music industry trend: digital recording. We analyzed the social media conversation about vinyl albums to understand why vinyl is in demand and the profile of the new vinyl consumer.
Online gambling initiatives have a lot that can be learned from brick and mortar institutions. By gathering social media analysis around casinos and their marketing strategies, online applications can create strategiest for market entrance.
The American Craft Beer Festival, the “largest beer festival in the Northeast” with over 15,000 attendees each year, recently took place in Boston’s Seaport district. Over 140 breweries showed up to share their favorite brews with thousands of beer lovers. Crimson Hexagon monitored conversation surrounding the event to see what people thought of the festival, what the interests and passions of the people engaging the festival online, and if the festival’s use of Twitter as a content tool for promotion was successful in marketing to such a distinct segment of the general twitter population.
Discover how brand managers can use social analytics to produce new product and positioning ideas by uncovering and applying insights in ways that have never before been possible.Download eBook
The alcoholic beverages market is not just a highly competitive area, it’s also a heavily regulated industry, and one with significant social considerations and implications. So understanding the market is perhaps even more important here than anywhere else.
With sophisticated social listening tools, brands and agencies can uncover consumer opinions and trends to answer which aspects of products and programmes appeal to customers.Download eBook
In this industry report, we use the ForSight™ platform to indulged in the Twitter conversation surrounding two popular UK chocolate brands, KitKat and Galazy to analyze user opinions over the course of a sweet year.Download Report
How are some of the main players in retail fashion in the UK performing and how are they perceived, and described, by consumers? Download this informative eBook that gives insight into consumer’s opinion of brands and their affinityAccess eBook
We were curious to know and dug deeper than classification to analyze the social conversation surrounding home automation companies to uncover insights into consumers’ experiences perceptions and opinions.Access Case Study
Using American Airline’s recent rebranding as a model, learn how our Smart Rebranding with Social Intelligence Model illustrates opportunities inherent in research-driven rebranding.Access eBook
Future Profitable Customers for Traditional Financial Institutions
The case of Sharpie is just one example of how agencies can monetize strategic use of a social media analysis platform and gain access to a world-class data library.Download Report
Consumers reveal what they want from banks online, but are the banks really in sync with their switching behavior?Download Report