Market Research

Market Research

The CryptoLocker Virus: Social Response to Cyber Crime

The CryptoLocker Virus: Social Response to Cyber Crime

Posted by on Nov 20, 2013 in Government, Industry and Trends, Market Research, Software & Internet

What if you had only 72 hours to save valuable documents from being stolen off of your computer? What if the only way to rescue them was to blindly pay hundreds of dollars to an unknown hacker? Would you pay the price? That’s the dilemma thousands of people are now facing thanks to a new, highly malicious ransomware known as CryptoLocker. Using our ForSight, platform we looked at the social conversation on Twitter from October 7 to November 17 to see how people have discussed the CryptoLocker virus.

Comparing Social Sentiment on Convenient Care Clinics

Comparing Social Sentiment on Convenient Care Clinics

Posted by on Sep 9, 2013 in Industry and Trends, Market Research, Pharmaceutical, Social Sentiment

As wait times grow longer and open appointments grow scarcer at traditional doctors’ offices, the average consumer lacks the time, money, and composure to visit a physician opening an opportunity for retail convenient care clinics. Using our social media analytics platform ForSight™, we explored how current CVS and Walmart clinic patients perceive the services’ efficiency, quality, and reliability. ForSight found over 4,000 relevant posts ranging from January to July of 2013 and analyzed the nuance of the CCC patient conversation.

US Lawmakers Turn to Twitter to Hear Public Voice on Syria

US Lawmakers Turn to Twitter to Hear Public Voice on Syria

Posted by on Sep 6, 2013 in Current Events, Government, Market Research, News Story Augmentation

On Saturday August 31, 2013, President Obama announced that he would seek authorization for military action from Congress. Swiftly, members turned to Twitter to solicit the public’s input on whether or not to pursue military action in Syria. Over half a million tweets address the decision, now resting with Congress, whether the US military should intervene in Syria, and an increasing proportion of the conversation is weighing in and voicing opinion on this decision.

Swaying Political Opinion through Social Media

Swaying Political Opinion through Social Media

Posted by on Sep 3, 2013 in Current Events, Government, Market Research

The election campaign in Australia has been peppered with many incidents, starting of course with the momentous spill where Kevin Rudd overthrew Julia Gillard for the position of Prime Minister just three months before the Federal Election was due to be held. We used the ForSight™ platform to run the analysis of the political conversation due to ForSight’s ability to provide accurate results even with the sarcasm and innuendos that are often characteristic of political conversations.

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