Market Research

Market Research

Social Analysis Fuels Fan Acquisition Success

Social Analysis Fuels Fan Acquisition Success

Posted by on Jan 14, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Management, Case Studies, Market Research

We worked with Socialtyze, a ForSight platform user, to create this use case explaining how Affinities technology has helped improve their social media buying strategy for clients. The interests and preferences surrounding a topic of choice have helped refine keyword strategy for a particular group that’s interested in a product launch or movie release. This has been extremely effective in improving their keyword campaign performance.

Fat Is Not Bad! Market Research Insights from Social Data

Fat Is Not Bad! Market Research Insights from Social Data

Posted by on Jan 5, 2015 in Industry and Trends, Market Research, Media, Sports and Entertainment, Travel & Leisure

When market researchers build their comparative analyses, it’s important to highlight the depth of social data. By utilizing the largest source of unsolicited consumer opinions, researchers can explore the relevance of health misconceptions in their markets and the find opportunities to build new business by informing consumers.

Three Reasons Social Insights Matter for Non-Profits

Three Reasons Social Insights Matter for Non-Profits

Posted by on Dec 22, 2014 in Government, Industry and Trends, Market Research

The directors of our Social Impacts program speak about the power of social data for leading change and growth in the non-profit sector. With the insights provided from social analysis, decision-makers for goodwill campaigns can be extremely informed in making changes for the betterment of their businesses. We used the Red Kettle campaign run by the Salvation Army as an example.

Identifying and Tracking Brand Influencers With Social Data

Identifying and Tracking Brand Influencers With Social Data

Posted by on Nov 12, 2014 in Brand Affinity, Brand Management, Market Research, Social Media Analytics

Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.

How Top Influencers Shaped the Climate Change Debate

How Top Influencers Shaped the Climate Change Debate

Posted by on Nov 6, 2014 in Current Events, Market Research, Media Research, News Story Augmentation

When looking for influential leaders in a political campaign, it may not be the most funded voice in the room that holds the public’s attention. We analyzed the social conversation surrounding the climate change debate, specifically, what key influencers rise to the top through social analysis. By understanding who these voices are in association with the interests and preferences of users, informed strategists can successfully position a key leader within their political arena.

Social Media Listening Helps Marketers Turn Brand Crises into Opportunities

Social Media Listening Helps Marketers Turn Brand Crises into Opportunities

Posted by on Oct 23, 2014 in Advertising & Marketing, Brand Affinity, Brand Crisis Management, Brand Management, Market Research

Sporting Goods retailers have notoriously targeted young males as a main source of consumers income. With a growing advertising trend for young female athleticism, girls are looking to see their own faces represented in these brands. We analyzed the social conversation surrounding a crisis within one of the top performance goods businesses, Dick’s Sporting Good. We also suggest new potential marketability for future growth with information from our social data tool, ForSight.

Assessing Global Food Security Conversation with Social Media

Assessing Global Food Security Conversation with Social Media

Posted by on Oct 9, 2014 in Advertising & Marketing, Brand Management, Consumer Packaged Goods, Market Research, Social Media Analytics

DuPont and Crimson Hexagon worked together to create world-wide analyses on the social conversations that surround food security. We participated with ForSight, sharing data sourced in eight different languages and sharing insights into the global food conversation. We were able to account for high-level cultural perceptions of food initiatives and their role in different countries.

Agency Life Cycle: Creating Content That Matters

Agency Life Cycle: Creating Content That Matters

Posted by on Oct 3, 2014 in Advertising & Marketing, Agencies, Agency Social Revolution, Market Research, Social Media Analytics

When you need to build a content strategy geared towards a specific audience, it can be a challenge to know whether or not the material will connect. With social analysis, you have the data to prove what is alive and happening for your target social media users and direct your campaign content towards these sectors with ease and efficiency.

Crimson Hexagon Indexes 500 Billion Posts

Crimson Hexagon Indexes 500 Billion Posts

Posted by on Sep 23, 2014 in Advertising & Marketing, Crimson Hexagon News, ForSight Product Use, Industry and Trends, Market Research

Crimson Hexagon CTO Chris Bingham shares the history and reflection on the landmark moment: our social media data library has reached 500 billion posts. With access to such a breadth of consumer information, Crimson Hexagon’s customers can use the ForSight social listening tool to identify relevant business insights in minutes.

Agency Life Cycle: Strategic Media Planning

Agency Life Cycle: Strategic Media Planning

Posted by on Sep 10, 2014 in Advertising & Marketing, Advertising Effectiveness, Agencies, Agency Social Revolution, Market Research, Retail

Media strategy and planning are critical activities for agencies, which have the potential to win favor or sour relationships with clients. With social analysis, savvy agencies discover new segments and characteristics of audiences to reach, which can radically change how your media plan comes together for a key client.

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