We analyzed key influencers and media spots appearing over social media for the 2015 March Madness. It’s going to be another exciting year, as we can see in Affinities and Segment analyses.
Social media ‘listening’ has been around for a... more
In June 2013, Google made a major move in the... more
With the demand for fast, no strings-attached medical... more
Launching a brand extension without significant market... more
We were curious to know and dug deeper than... more
Case study offers insight into defining consumer... more
At SMW NYC 2015, Crimson’s own Mitch Brooks spoke about the significance of networks in the larger conversation of influencers for marketing your business. Translation and Elite Daily were also contributors on the panel discussion, which was hailed as one of the most successful panels held at the event this year.
With Valentine’s day around the corner, we analyzed the conversation surrounding a favorite holiday brand this season: Sweethearts conversation hearts. The results? We can see that the most social response is coming from a very specific demographic.
As #MuseumSelfie Day draws to a close, we decided to analyze the conversation to see what effect social media can have on museum participation and viral marketing. It’s clear, selfies are a successful strategy for promotion, and we have to data to prove it.
It’s important to discuss the other massive sporting event that overtook social media last week: The Winter X Games. Located in Aspen, Colorado this year, we compiled this infographic to find out who was talking about the games, what their other interests are, and what their favorite sports winners of the games were.
After the big game, it’s crucial to get the playback: Who was the MVP of social? We analyzed the social data following Sunday’s showdown to see who won social with their advertising campaign strategies, and why they were so successful with the millions of viewers who watched them. We worked together with Offerpop to create this beautiful infographic to share insights on these marketing champions from the big game!
Crimson SVP of Product, Errol Apostolopoulos, spoke at last week’s BWG Social Conversion Forum in New York City on January 15. The insights from top minds were sharing in the forum, talking about the future as we move social data toward predictive analytics.
It’s no longer enough to simply engage users over social media. You must know the value of measurement, and what social data can tell you about the greater picture. This blog post speaks to the value of social analytics in reference to nonprofits and their public perception.
We worked with Socialtyze, a ForSight platform user, to create this use case explaining how Affinities technology has helped improve their social media buying strategy for clients. The interests and preferences surrounding a topic of choice have helped refine keyword strategy for a particular group that’s interested in a product launch or movie release. This has been extremely effective in improving their keyword campaign performance.
When market researchers build their comparative analyses, it’s important to highlight the depth of social data. By utilizing the largest source of unsolicited consumer opinions, researchers can explore the relevance of health misconceptions in their markets and the find opportunities to build new business by informing consumers.
The directors of our Social Impacts program speak about the power of social data for leading change and growth in the non-profit sector. With the insights provided from social analysis, decision-makers for goodwill campaigns can be extremely informed in making changes for the betterment of their businesses. We used the Red Kettle campaign run by the Salvation Army as an example.
Today, Crimson Hexagon is participating in the Giving Tuesday at the Charities Aid Foundation London headquarters. We will be updating the social media conversation in real-time with social data on volume of posts, sentiment analysis, key influencers and so much more.
Case study offers insight into defining consumer acceptance before investing in a new business opportunity.Access Case Study
Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.
We chose sweetener, a common ingredient in many food and beverage manufacturing products, to produce this enlightening case study, on how consumer preferences and interests can drive product development and marketing campaign strategy.Access the Case Study
When looking for influential leaders in a political campaign, it may not be the most funded voice in the room that holds the public’s attention. We analyzed the social conversation surrounding the climate change debate, specifically, what key influencers rise to the top through social analysis. By understanding who these voices are in association with the interests and preferences of users, informed strategists can successfully position a key leader within their political arena.