The American Craft Beer Festival, the “largest beer festival in the Northeast” with over 15,000 attendees each year, recently took place in Boston’s Seaport district. Over 140 breweries showed up to share their favorite brews with thousands of beer lovers. Crimson Hexagon monitored conversation surrounding the event to see what people thought of the festival, what the interests and passions of the people engaging the festival online, and if the festival’s use of Twitter as a content tool for promotion was successful in marketing to such a distinct segment of the general twitter population.
Social media ‘listening’ has been around for a... more
In June 2013, Google made a major move in the... more
With the demand for fast, no strings-attached medical... more
Launching a brand extension without significant market... more
We were curious to know and dug deeper than... more
Discover how brand managers can use social analytics to produce new product and positioning ideas by uncovering and applying insights in ways that have never before been possible.Download eBook
The alcoholic beverages market is not just a highly competitive area, it’s also a heavily regulated industry, and one with significant social considerations and implications. So understanding the market is perhaps even more important here than anywhere else.
With sophisticated social listening tools, brands and agencies can uncover consumer opinions and trends to answer which aspects of products and programmes appeal to customers.Download eBook
In this industry report, we use the ForSight™ platform to indulged in the Twitter conversation surrounding two popular UK chocolate brands, KitKat and Galazy to analyze user opinions over the course of a sweet year.Download Report
How are some of the main players in retail fashion in the UK performing and how are they perceived, and described, by consumers? Download this informative eBook that gives insight into consumer’s opinion of brands and their affinityAccess eBook
We were curious to know and dug deeper than classification to analyze the social conversation surrounding home automation companies to uncover insights into consumers’ experiences perceptions and opinions.Access Case Study
Using American Airline’s recent rebranding as a model, learn how our Smart Rebranding with Social Intelligence Model illustrates opportunities inherent in research-driven rebranding.Access eBook
Future Profitable Customers for Traditional Financial Institutions
The case of Sharpie is just one example of how agencies can monetize strategic use of a social media analysis platform and gain access to a world-class data library.Download Report
Consumers reveal what they want from banks online, but are the banks really in sync with their switching behavior?Download Report
Understanding consumer drivers of in-store purchase intent is a significant marker in the success or failure of an advertising campaign. This study reveals how social media analysis can help marketers identify these drivers.Access Case Study
Launching a brand extension without significant market research can be a risky proposition. Learn how brand managers, using social media analysis have the ability to analyze the context of online consumer opinion with individual product categories.Access Case Study
Every advertising agency vies to deliver the most compelling pitch to a prospect account. These five case studies help develop a model from which agencies can derive new value and help win new business.Access Case Study
What if you had only 72 hours to save valuable documents from being stolen off of your computer? What if the only way to rescue them was to blindly pay hundreds of dollars to an unknown hacker? Would you pay the price? That’s the dilemma thousands of people are now facing thanks to a new, highly malicious ransomware known as CryptoLocker. Using our ForSight, platform we looked at the social conversation on Twitter from October 7 to November 17 to see how people have discussed the CryptoLocker virus.
The car sharing service industry is getting more and more traction with consumers. Taking the companies Uber and Lyft as case study examples, we analyzed social media conversations to see how consumers felt about the industry and compiled an industry report on our findings.