Adidas Cancels “Shackle Shoes” After Consumer Outcry

Adidas has been forced to cancel the launch of their JS Roundhouse Mids, otherwise known as “Shackle Shoes”.  Intended to reflect designer Jeremy Scott’s, “outrageous and unique take on fashion”, many could only see racist undetones and allusions to slavery.

The shoe’s reception was mostly negative at 52%. Of those, 27% found the shackle to be an inappropriate reference to slavery.

However, some actually liked the design of the shoes.

Each topic in the wheel represents a group of posts found to have similarities in text. Each group is then identified by a frequently mentioned word or short phrase that best describes how that group differs from the others.

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Do you think Adidas made the right call? Should the brand attempt a re-release sans  shackle? Let us know via tweet @crimsonhexagon or comment below.


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The Crimson Hexagon team often collaborates to write about trending topics using our ForSight platform to conduct in-depth analysis of social conversations. For more real-time analyses, follow us on Twitter: http://twitter.com/crimsonhexagon

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