Social Media Analytics

How Do People Access Social Media and Why? View a sample screen

How Do People Access Social Media and Why?

Posted by on Sep 15, 2014 in Advertising & Marketing, Customer Experience, Media Research, Social Media Analytics

September 15, 2014

There are a number of ways to connect to social media tools, but we get to them through our many electronic devices. Which are people’s favorite devices to engage on social? We decided to research how people discuss plugging into their favorite outlet, whether it’s a mobile platform or a computer. By figuring out the top devices for social media use, we can suggest how to strategize specifically for those devices and social media applications.
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Consumer Opinion Matters In Financial Reporting & Valuations View a sample screen

Consumer Opinion Matters In Financial Reporting & Valuations

Posted by on Mar 5, 2013 in Social Media Analytics

March 05, 2013

The market as we know it efficiently adjusts the price of equity securities to reflect quarterly financial performance, and both positive and negative company press. At Crimson Hexagon, however, we contend that the market is inefficient in capturing the aggregate voice of the consumer. Most financial institutions today are numb to this voice and, as a result, evaluate an incomplete view of firms and industries.
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Gowalla Acquisition Reveals Curiosity About Impact on Mobile App Industry View a sample screen

Gowalla Acquisition Reveals Curiosity About Impact on Mobile App Industry

Posted by on Dec 9, 2011 in Social Media Analytics

December 09, 2011

On Monday, Facebook confirmed that it had acquired Gowalla – the location-based social network. The purchase has been deemed an “acqi-hire”, as Facebook’s focus is on the employees rather than the product. Although Gowalla has long trailed Foursquare in adoption and share of mind, the app was praised for its intuitive UI. The conversation about social media is a hot topic within social media, so we were curious about how the announcement was perceived.
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Pew Research & Crimson Hexagon: Bloggers Assess Motives of the Norway Attacker View a sample screen

Pew Research & Crimson Hexagon: Bloggers Assess Motives of the Norway Attacker

Posted by on Jul 29, 2011 in Media, Sports and Entertainment, Social Media Analytics

July 29, 2011

A Pew special edition report with analysis powered by Crimson Hexagon The dramatic July 22 attacks in Norway that resulted in the deaths of at least 68 people inspired a vibrant conversation in the blogosphere last week. While sympathy for the victims was significant, more time was devoted to conversations about the killer, Anders Behring Breivik, according to an analysis of social media conducted by the Pew Research Center’s Project for Excellence in Journalism (PEJ).
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