Social Media Analytics

“Networks of Influence” With Translation & Elite Daily at NYC SMW 2015 View a sample screen

“Networks of Influence” With Translation & Elite Daily at NYC SMW 2015

Posted by on Feb 26, 2015 in Industry and Trends, Market Research, Media Research, Social Insight Bloggers, Social Media Analytics

February 26, 2015

At SMW NYC 2015, Crimson’s own Mitch Brooks spoke about the significance of networks in the larger conversation of influencers for marketing your business. Translation and Elite Daily were also contributors on the panel discussion, which was hailed as one of the most successful panels held at the event this year.
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Parks & Recreation: How Friendship Can Bring Unlikely Audiences Together View a sample screen

Parks & Recreation: How Friendship Can Bring Unlikely Audiences Together

Posted by on Feb 24, 2015 in Brand Affinity, Entertainment & Media, Media, Sports and Entertainment, Social Media Analytics

February 24, 2015

As television fans prepare to view their final episodes of Parks and Recreation, one of the most popular shows on NBC today, we decided to take a look at some of those audiences who will be tuning in for the farewell season. We found that there are many unique qualities and insights surrounding a Parks & Rec fan, and you can even compare the interests of those who love characters like Leslie Knope and the infamous Ron Swanson.
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Museums Ask: What’s the ROI of #MuseumSelfie Day? View a sample screen

Museums Ask: What’s the ROI of #MuseumSelfie Day?

Posted by on Feb 11, 2015 in Advertising Effectiveness, Market Research, Media Research, Media, Sports and Entertainment, Social Media Analytics

February 11, 2015

As #MuseumSelfie Day draws to a close, we decided to analyze the conversation to see what effect social media can have on museum participation and viral marketing. It’s clear, selfies are a successful strategy for promotion, and we have to data to prove it.
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SocialCEOs’ Lessons from 2014 Brand Over-Performers View a sample screen

SocialCEOs’ Lessons from 2014 Brand Over-Performers

Posted by on Feb 9, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Brand Crisis Management, Brand Management, Competitive Intelligence, Social Media Analytics

February 09, 2015

Our next webinar in the SocialCEOs series focuses on the top brand performers from 2014. Crimson Hexagon’s own Stephanie Newby will host, with special guest Tania Yuki from Shareablee as they discuss best practices on increasing engagement from top brands. Please join us, on February 17th at 12pm EST!
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Translation Wins Big at Direct Marketing News Awards for Content Marketing Innovation View a sample screen

Translation Wins Big at Direct Marketing News Awards for Content Marketing Innovation

Posted by on Feb 2, 2015 in Advertising & Marketing, Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

February 02, 2015

We are so thrilled to hear our client, Translation’s advertising campaign win with State Farm at Direct Marketing News Awards for Content Marketing Innovation. Their strategy was founded with analysis provided from ForSight, Crimson Hexagon’s social analytics platform.
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#CrimsonBlast Takes Off Into The Social Data Stratosphere View a sample screen

#CrimsonBlast Takes Off Into The Social Data Stratosphere

Posted by on Jan 26, 2015 in Crimson Hexagon News, ForSight Product Use, Industry and Trends, Social Media Analytics

January 26, 2015

Crimson Hexagon team members from across the globe met in Boston this week to strategize for making this Crimson’s most successful year of growth to date. With a series of speakers, ranging from Crimson’s valued partners to our most vocal brand advocates, we celebrated the growth and progress of our business this year.
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Crimson Hexagon’s Year in Review for 2014 View a sample screen

Crimson Hexagon’s Year in Review for 2014

Posted by on Jan 7, 2015 in Current Events, ForSight Product Use, Media Research, News Story Augmentation, Social Media Analytics

January 07, 2015

It’s been quite an eventful year here at Crimson Hexagon. We launched new product features, reached new heights in our data library, grew the size of our US and EMEA teams, and, did it all while providing excellent customer service and support. Here are some of our favorite company successes from 2014.
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Crimson Hexagon Shares Social Data on Giving Tuesday View a sample screen

Crimson Hexagon Shares Social Data on Giving Tuesday

Posted by on Nov 25, 2014 in Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

November 25, 2014

We analyzed the social conversation leading up to (and after) last year’s Giving Tuesday as a baseline to compare the conversation for 2014 after we attend the Charities Aid Foundation London headquarters event. With this analysis, goodwill ambassadors can properly analyze what social conversation drives #givingtuesday.
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Identifying and Tracking Brand Influencers With Social Data View a sample screen

Identifying and Tracking Brand Influencers With Social Data

Posted by on Nov 12, 2014 in Brand Affinity, Brand Management, Market Research, Social Media Analytics

November 12, 2014

Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.
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Keurig 2.0 Launch Benefits From Influencer Marketing View a sample screen

Keurig 2.0 Launch Benefits From Influencer Marketing

Posted by on Nov 3, 2014 in Advertising Effectiveness, Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

November 03, 2014

How can a major company increase patronage and support within their brand? Find an advocate that can serve to be an influencer within that sector. We analyzed the discussion around the product launch for Keurig’s 2.0 coffeemaker and their influence marketing success; this model can be applied across brands revamping current marketing strategy with social insights to help identify key influencers.
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Social Data Quiz: What Should You Be For Halloween? View a sample screen

Social Data Quiz: What Should You Be For Halloween?

Posted by on Oct 30, 2014 in Customer Experience, Entertainment & Media, Media, Sports and Entertainment, Social Media Analytics

October 30, 2014

Halloween comes but once a year, so here at Crimson, we gathered the social data surrounding this scary holiday to determine what costume would work best for your personality (according to your interests and preferences found in our Affinities tool). Take our social data quiz to learn what you should be wearing this Halloween!
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5 Reasons Why You Need Social Metrics View a sample screen

5 Reasons Why You Need Social Metrics

Posted by on Oct 20, 2014 in Brand Affinity, Brand Crisis Management, Brand Management, Social Media Analytics

October 20, 2014

Why are social media metrics important for your team? How can you successfully implement a strategy that monitors social data and increases engagement from consumers? Using ForSight, companies can see the real-time results of social analysis and use the results to advance consumer outreach campaigns. We parse down the discussion to make a simple list of what metrics matter for today’s businesses.
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Social Analytics That Affect Your Business View a sample screen

Social Analytics That Affect Your Business

Posted by on Oct 15, 2014 in Advertising & Marketing, Brand Affinity, Brand Crisis Management, Brand Management, Competitive Intelligence, Social Media Analytics

October 15, 2014

With the social media landscape shifting every day, it’s important to parse down the conversation and track what really matters for your business. We pulled together the top analyses that work for us at Crimson, and compiled this list of social data collection success stories. These are tips that can be applied on almost every marketing strategy for socially-savvy businesses.
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