Social Media Analytics

Crimson Hexagon Shares Social Data on Giving Tuesday View a sample screen

Crimson Hexagon Shares Social Data on Giving Tuesday

Posted by on Nov 25, 2014 in Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

November 25, 2014

We analyzed the social conversation leading up to (and after) last year’s Giving Tuesday as a baseline to compare the conversation for 2014 after we attend the Charities Aid Foundation London headquarters event. With this analysis, goodwill ambassadors can properly analyze what social conversation drives #givingtuesday.
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Identifying and Tracking Brand Influencers With Social Data View a sample screen

Identifying and Tracking Brand Influencers With Social Data

Posted by on Nov 12, 2014 in Brand Affinity, Brand Management, Market Research, Social Media Analytics

November 12, 2014

Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.
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Keurig 2.0 Launch Benefits From Influencer Marketing View a sample screen

Keurig 2.0 Launch Benefits From Influencer Marketing

Posted by on Nov 3, 2014 in Advertising Effectiveness, Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

November 03, 2014

How can a major company increase patronage and support within their brand? Find an advocate that can serve to be an influencer within that sector. We analyzed the discussion around the product launch for Keurig’s 2.0 coffeemaker and their influence marketing success; this model can be applied across brands revamping current marketing strategy with social insights to help identify key influencers.
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Social Data Quiz: What Should You Be For Halloween? View a sample screen

Social Data Quiz: What Should You Be For Halloween?

Posted by on Oct 30, 2014 in Customer Experience, Entertainment & Media, Media, Sports and Entertainment, Social Media Analytics

October 30, 2014

Halloween comes but once a year, so here at Crimson, we gathered the social data surrounding this scary holiday to determine what costume would work best for your personality (according to your interests and preferences found in our Affinities tool). Take our social data quiz to learn what you should be wearing this Halloween!
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5 Reasons Why You Need Social Metrics View a sample screen

5 Reasons Why You Need Social Metrics

Posted by on Oct 20, 2014 in Brand Affinity, Brand Crisis Management, Brand Management, Social Media Analytics

October 20, 2014

Why are social media metrics important for your team? How can you successfully implement a strategy that monitors social data and increases engagement from consumers? Using ForSight, companies can see the real-time results of social analysis and use the results to advance consumer outreach campaigns. We parse down the discussion to make a simple list of what metrics matter for today’s businesses.
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Social Analytics That Affect Your Business View a sample screen

Social Analytics That Affect Your Business

Posted by on Oct 15, 2014 in Advertising & Marketing, Brand Affinity, Brand Crisis Management, Brand Management, Competitive Intelligence, Social Media Analytics

October 15, 2014

With the social media landscape shifting every day, it’s important to parse down the conversation and track what really matters for your business. We pulled together the top analyses that work for us at Crimson, and compiled this list of social data collection success stories. These are tips that can be applied on almost every marketing strategy for socially-savvy businesses.
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Assessing Global Food Security Conversation with Social Media View a sample screen

Assessing Global Food Security Conversation with Social Media

Posted by on Oct 9, 2014 in Advertising & Marketing, Brand Management, Consumer Packaged Goods, Market Research, Social Media Analytics

October 09, 2014

DuPont and Crimson Hexagon worked together to create world-wide analyses on the social conversations that surround food security. We participated with ForSight, sharing data sourced in eight different languages and sharing insights into the global food conversation. We were able to account for high-level cultural perceptions of food initiatives and their role in different countries.
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Best Practices From Social CEOs View a sample screen

Best Practices From Social CEOs

Posted by on Oct 8, 2014 in Advertising & Marketing, Brand Management, Competitive Intelligence, Customer Experience, Industry and Trends, Social Insight Bloggers, Social Media Analytics

October 08, 2014

Crimson Hexagon’s Social CEOs webinar series launches this month to share insights for social reach and engagement. CEO of Crimson Hexagon Stephanie Newby will host the series, sharing her experiences with social and her public identity and interviewing her executive-level guests on a variety of topics related to social. The series will give listeners a unique, insider look into the strategy behind socially-facing companies, and how their leaders position their social voices effectively.
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Crimson Hexagon Celebrates Sponsorship of Shorty Award Season View a sample screen

Crimson Hexagon Celebrates Sponsorship of Shorty Award Season

Posted by on Oct 6, 2014 in Entertainment & Media, Media, Sports and Entertainment, Social Insight Bloggers, Social Media Analytics

October 06, 2014

This year, Crimson Hexagon is sponsoring the Shorty Awards, a ceremony focused on awarding outstanding content through social media. The Crimson team visited New York to attend the launch party for the Shortys’ season, where they enjoyed meeting innovators of social media and getting to know the Sawhorse Media team.
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Agency Life Cycle: Creating Content That Matters View a sample screen

Agency Life Cycle: Creating Content That Matters

Posted by on Oct 3, 2014 in Advertising & Marketing, Agencies, Agency Social Revolution, Market Research, Social Media Analytics

October 03, 2014

When you need to build a content strategy geared towards a specific audience, it can be a challenge to know whether or not the material will connect. With social analysis, you have the data to prove what is alive and happening for your target social media users and direct your campaign content towards these sectors with ease and efficiency.
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Responding to Social Media, Coca-Cola Relaunches Product Line View a sample screen

Responding to Social Media, Coca-Cola Relaunches Product Line

Posted by on Sep 16, 2014 in Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

September 16, 2014

Surge, a successful brand in the 1990s for Coca-Cola, had all but fallen into obsolescence in the Coke product line. Coke realized that there was a market for this past favorite, and reintroduced the soda this week. The social response was overwhelmingly positive with conversation recalling 90s nostalgia by many Surge fans, as well as posts from new, younger consumers.
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5 Steps for Social Listening on a Deadline View a sample screen

5 Steps for Social Listening on a Deadline

Posted by on Sep 16, 2014 in Advertising & Marketing, Advertising Effectiveness, Media Research, Social Media Analytics, Social Media Analytics Solutions: Use Cases and Industries

September 16, 2014

It can be difficult navigating the waters of our vast social media ocean of data. ForSight, our social listening tool, has the speed and precision to refine the data analysis and pinpoint your analysis in minutes to meet your real-time social media marketing needs. The ability to product viable, refined social data in record time makes ForSight the clear leader in social media analytics platforms.
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How Do People Access Social Media and Why? View a sample screen

How Do People Access Social Media and Why?

Posted by on Sep 15, 2014 in Advertising & Marketing, Customer Experience, Media Research, Social Media Analytics

September 15, 2014

There are a number of ways to connect to social media tools, but we get to them through our many electronic devices. Which are people’s favorite devices to engage on social? We decided to research how people discuss plugging into their favorite outlet, whether it’s a mobile platform or a computer. By figuring out the top devices for social media use, we can suggest how to strategize specifically for those devices and social media applications.
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Consumer Opinion Matters In Financial Reporting & Valuations View a sample screen

Consumer Opinion Matters In Financial Reporting & Valuations

Posted by on Mar 5, 2013 in Social Media Analytics

March 05, 2013

The market as we know it efficiently adjusts the price of equity securities to reflect quarterly financial performance, and both positive and negative company press. At Crimson Hexagon, however, we contend that the market is inefficient in capturing the aggregate voice of the consumer. Most financial institutions today are numb to this voice and, as a result, evaluate an incomplete view of firms and industries.
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Gowalla Acquisition Reveals Curiosity About Impact on Mobile App Industry View a sample screen

Gowalla Acquisition Reveals Curiosity About Impact on Mobile App Industry

Posted by on Dec 9, 2011 in Social Media Analytics

December 09, 2011

On Monday, Facebook confirmed that it had acquired Gowalla – the location-based social network. The purchase has been deemed an “acqi-hire”, as Facebook’s focus is on the employees rather than the product. Although Gowalla has long trailed Foursquare in adoption and share of mind, the app was praised for its intuitive UI. The conversation about social media is a hot topic within social media, so we were curious about how the announcement was perceived.
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Pew Research & Crimson Hexagon: Bloggers Assess Motives of the Norway Attacker View a sample screen

Pew Research & Crimson Hexagon: Bloggers Assess Motives of the Norway Attacker

Posted by on Jul 29, 2011 in Media, Sports and Entertainment, Social Media Analytics

July 29, 2011

A Pew special edition report with analysis powered by Crimson Hexagon The dramatic July 22 attacks in Norway that resulted in the deaths of at least 68 people inspired a vibrant conversation in the blogosphere last week. While sympathy for the victims was significant, more time was devoted to conversations about the killer, Anders Behring Breivik, according to an analysis of social media conducted by the Pew Research Center’s Project for Excellence in Journalism (PEJ).
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