Online Reaction to Steve Jobs’ Resignation as Apple CEO

As news of Steve Jobs’ resignation continues to explode, more than just the tech world is feeling the aftershock. Crimson Hexagon has analyzed consumers’ feelings across the internet (Twitter, Facebook, Blogs & Forums). Will this be the end of Apple’s reign as top innovator? Will Tim Cook continue with Apple’s tight-lipped exclusivity around partnerships and launches? These are just a few of the interesting points being discussed. You’ll find a snapshot of the analysis below.

  • 40% are actively spreading the news, showing interest across all mediums
  • 22% wonder what’s in store for Apple’s future
  • 14% are saddened by the announcement but remain positive that Apple will continue in its success
  • 11% think that Apple will suffer without Jobs at the helm

What do you think about Apple’s future? We’d love to know about your thoughts.

As always, we’ll continue analyzing the space for interesting trends. In the meantime, feel free contact us at info@crimsonhexagon.com with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon ForSight™ platform for social media monitoring and analysis. Want to see the Crimson Hexagon platform in action? Request a Live Online Demo.


Written by DJ Capobianco

DJ is Crimson Hexagon's Social Data Strategist. DJ focuses on some of Crimson's most strategic partners—including Twitter and major automotive—but his role allows him to interact with nearly all of the company's clients.

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