Industry and Trends

Three Reasons Social Insights Matter for Non-Profits View a sample screen

Three Reasons Social Insights Matter for Non-Profits

Posted by on Dec 22, 2014 in Government, Industry and Trends, Market Research

December 22, 2014

The directors of our Social Impacts program speak about the power of social data for leading change and growth in the non-profit sector. With the insights provided from social analysis, decision-makers for goodwill campaigns can be extremely informed in making changes for the betterment of their businesses. We used the Red Kettle campaign run by the Salvation Army as an example.
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What’s Behind the L.L. Bean Boot Shortage? View a sample screen

What’s Behind the L.L. Bean Boot Shortage?

Posted by on Dec 10, 2014 in Brand Management, Consumer Packaged Goods, Current Events, Customer Experience, Industry and Trends

December 10, 2014

One of the largest retailers in the country, L.L.Bean, experiences a shortage during the holiday season for the high demand of the favorite boots. What is the social response? Could this crisis have been prevented when acknowledging the social data behind it? We analyzed the conversation as it unfolded over social media.
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Crimson Hexagon Shares Social Data on Giving Tuesday View a sample screen

Crimson Hexagon Shares Social Data on Giving Tuesday

Posted by on Nov 25, 2014 in Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

November 25, 2014

We analyzed the social conversation leading up to (and after) last year’s Giving Tuesday as a baseline to compare the conversation for 2014 after we attend the Charities Aid Foundation London headquarters event. With this analysis, goodwill ambassadors can properly analyze what social conversation drives #givingtuesday.
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Feminist Representations Through Social Listening View a sample screen

Feminist Representations Through Social Listening

Posted by on Nov 24, 2014 in Advertising & Marketing, Industry and Trends, Media Research, Media, Sports and Entertainment

November 24, 2014

The language and social sentiment associated with feminism is changing. Marketing and advertising firms are embracing the ideals for promotional strategies and support for equal pay is at the forefront of activist conversation. We conducted an analysis over the changing way feminist representations and language are portrayed on social media, and what that can mean for empowering social change.
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The Social Response to Calvin Klein’s Troublesome Beauty Standards View a sample screen

The Social Response to Calvin Klein’s Troublesome Beauty Standards

Posted by on Nov 18, 2014 in Current Events, Industry and Trends, Media, Sports and Entertainment, Retail

November 18, 2014

When a brand is looking to embark on a new campaign in the fashion industry, it’s important to know the audience it reaches and their triggers of negative sentiment. Calvin Klein launched their new campaign centered around a healthier model to promote a “perfectly fit” image of fashion. Social media was not convinced, and the discussion exploded around plus-size models and unrealistic body images.
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Social Insights About the Stock Market View a sample screen

Social Insights About the Stock Market

Posted by on Nov 7, 2014 in Advertising & Marketing, Financial Services, Industry and Trends, Investment, Investment Research

November 07, 2014

Who talks about the Dow and Nasdaq markets over social media? What do these users say and what are their interests and passions? These social insights can lead to a more refined understanding of how financial-savvy social users share updates and how to reach them through other shared channels.
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Keurig 2.0 Launch Benefits From Influencer Marketing View a sample screen

Keurig 2.0 Launch Benefits From Influencer Marketing

Posted by on Nov 3, 2014 in Advertising Effectiveness, Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

November 03, 2014

How can a major company increase patronage and support within their brand? Find an advocate that can serve to be an influencer within that sector. We analyzed the discussion around the product launch for Keurig’s 2.0 coffeemaker and their influence marketing success; this model can be applied across brands revamping current marketing strategy with social insights to help identify key influencers.
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Impact of Mobile Technology on Consumer Packaged Goods View a sample screen

Impact of Mobile Technology on Consumer Packaged Goods

Posted by on Oct 29, 2014 in Brand Management, Consumer Packaged Goods, Industry and Trends

October 29, 2014

Shoppers are turning to their mobile devices for more support in every aspect of their lives, including the purchasing of consumer packaged goods. At Crimson Hexagon, we looked into the conversation surrounding consumer purchase behavior when people buy their favorite items. By comparing these discussions, we can see patterns emerge for mobile technology’s impact and appeal for the average grocery store shopper.
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Industry Leaders Envision Social Data’s Future View a sample screen

Industry Leaders Envision Social Data’s Future

Posted by on Oct 16, 2014 in Crimson Hexagon News, Current Events, ForSight Product Use, Industry and Trends

October 16, 2014

How should analysts use social data? What are the boundaries of ethical behavior when diving into people’s unbiased social conversations? These are some of the questions the top minds of social data companies pondered when they met at the Big Boulder Initiative this week. Our CTO Chris Bingham shared his thoughts on pro bono work connected to social data, and the goal of making our enterprise-level tools available for all business and academic needs.
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Best Practices From Social CEOs View a sample screen

Best Practices From Social CEOs

Posted by on Oct 8, 2014 in Advertising & Marketing, Brand Management, Competitive Intelligence, Customer Experience, Industry and Trends, Social Insight Bloggers, Social Media Analytics

October 08, 2014

Crimson Hexagon’s Social CEOs webinar series launches this month to share insights for social reach and engagement. CEO of Crimson Hexagon Stephanie Newby will host the series, sharing her experiences with social and her public identity and interviewing her executive-level guests on a variety of topics related to social. The series will give listeners a unique, insider look into the strategy behind socially-facing companies, and how their leaders position their social voices effectively.
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Dairy Milk is the Best Milk, According to Social View a sample screen

Dairy Milk is the Best Milk, According to Social

Posted by on Sep 30, 2014 in Advertising & Marketing, Consumer Packaged Goods, Industry and Trends, Market Research, Retail

September 30, 2014

Consumers discuss their preferences for products on social media every day, but they don’t always use product names. This study uses the ForSight social media analysis platform to listen to consumer discussion dairy and non-dairy milk, to guide marketing and product development.
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Crimson Hexagon Indexes 500 Billion Posts View a sample screen

Crimson Hexagon Indexes 500 Billion Posts

Posted by on Sep 23, 2014 in Advertising & Marketing, Crimson Hexagon News, ForSight Product Use, Industry and Trends, Market Research

September 23, 2014

Crimson Hexagon CTO Chris Bingham shares the history and reflection on the landmark moment: our social media data library has reached 500 billion posts. With access to such a breadth of consumer information, Crimson Hexagon’s customers can use the ForSight social listening tool to identify relevant business insights in minutes.
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Social Insights Tool is a Trailblazer for Digital Marketing View a sample screen

Social Insights Tool is a Trailblazer for Digital Marketing

Posted by on Sep 18, 2014 in Advertising & Marketing, Industry and Trends, Social Media Analytics Solutions: Use Cases and Industries, Travel & Leisure

September 18, 2014

As a digital marketer, it’s crucial to have your business accurately represented on social media, and to understand what people care about, in relation to your business. ForSight, our social listening tool, has the speed and precision to refine the data analysis and pinpoint your social media needs in minutes to meet real-time digital marketing needs.
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Responding to Social Media, Coca-Cola Relaunches Product Line View a sample screen

Responding to Social Media, Coca-Cola Relaunches Product Line

Posted by on Sep 16, 2014 in Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

September 16, 2014

Surge, a successful brand in the 1990s for Coca-Cola, had all but fallen into obsolescence in the Coke product line. Coke realized that there was a market for this past favorite, and reintroduced the soda this week. The social response was overwhelmingly positive with conversation recalling 90s nostalgia by many Surge fans, as well as posts from new, younger consumers.
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Apple’s iPhone 6 Stirs Up Techies’ Social Sentiment View a sample screen

Apple’s iPhone 6 Stirs Up Techies’ Social Sentiment

Posted by on Sep 11, 2014 in Consumer Electronics, Entertainment & Media, Industry and Trends, Media, Sports and Entertainment, Social Sentiment

September 11, 2014

Apple debuted its latest version of the iPhone and a brand new piece of wearable technology, the iWatch. These two items made up the majority of discussion at Apple’s live streaming press announcement. But how are audiences responding to the products in real-time? Here at Crimson, we took to ForSight to gather the social conversation and extract the consumer response for a deeper analysis.
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