Industry and Trends

Super Bowl Ads Toss Social Media Engagement Into Game Plan View a sample screen

Super Bowl Ads Toss Social Media Engagement Into Game Plan

Posted by on Jan 30, 2014 in Current Events, Industry and Trends, Media, Sports and Entertainment

January 30, 2014

As advertising spots become more expensive, many food brands have instead chosen to reinvigorate their game-day advertising techniques in order to compete with increasing competition. New tactics include the launch of social media campaigns in the weeks leading up to the big game and pre-releasing their highly anticipated commercials. For many of these brands, these new tactics serve as an opportunity to boost brand awareness up until right before the big game, and potentially earn a coveted spot on viewer’s living room tables during the Super Bowl.
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Analyzing Music Awards @TheGRAMMYs Official Twitter Handle View a sample screen

Analyzing Music Awards @TheGRAMMYs Official Twitter Handle

Posted by on Jan 28, 2014 in Current Events, Entertainment & Media, Industry and Trends, Media, Sports and Entertainment

January 28, 2014

Even weeks before the 2014 Grammy’s award show aired on January 26, music fans took to social media to express anticipation about the star-studded list of performers by mentioning @TheGRAMMYs, the official Twitter handle of the awards. We used ForSight to analyze the owned and earned social engagement with the award show’s Twitter handle from January 1 to 27.
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The CryptoLocker Virus: Social Response to Cyber Crime View a sample screen

The CryptoLocker Virus: Social Response to Cyber Crime

Posted by on Nov 20, 2013 in Government, Industry and Trends, Market Research, Software & Internet

November 20, 2013

What if you had only 72 hours to save valuable documents from being stolen off of your computer? What if the only way to rescue them was to blindly pay hundreds of dollars to an unknown hacker? Would you pay the price? That’s the dilemma thousands of people are now facing thanks to a new, highly malicious ransomware known as CryptoLocker. Using our ForSight, platform we looked at the social conversation on Twitter from October 7 to November 17 to see how people have discussed the CryptoLocker virus.
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Runway Buzz: Social Media Analysis of Paris Fashion Week View a sample screen

Runway Buzz: Social Media Analysis of Paris Fashion Week

Posted by on Oct 18, 2013 in Current Events, Industry and Trends, Product Launch, Retail, Social Sentiment

October 18, 2013

Every year, for the last week of September the entire fashion universe moves to the capital of couture to be part of one of the most exciting, thrilling and prestigious events on the planet, the one and only Paris Fashion Week. Paris Fashion Week offers genius designs and dreamy creations worn by beautiful models from around the world in the presence of the A-list celebrities, with a sprinkling of shocking backstage stories.This year, Crimson Hexagon joined forces with French agency Valtech to analyze the social buzz about Paris Fashion Week and produce an infographic around the runway buzz.
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iPhone Social Analysis Reveals Consumers’ Hunger for Innovation View a sample screen

iPhone Social Analysis Reveals Consumers’ Hunger for Innovation

Posted by on Sep 12, 2013 in Brand Affinity, Brand Management, Consumer Electronics, Industry and Trends, Product Launch, Telecomm & Utilities

September 12, 2013

Apple has revealed it’s latest iPhones, the iPhone 5S and 5C. Considering Apple’s reputation as an innovator and market leader, media and general public have recently focused on Apple’s ability to maintain category leadership and ongoing innovation. We were curious to learn what consumer opinion around yesterday’s launch might reveal as it relates to Apple’s brand and product perception. For answers we turned to ForSight for social media sentiment and opinion analysis.
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Comparing Social Sentiment on Convenient Care Clinics View a sample screen

Comparing Social Sentiment on Convenient Care Clinics

Posted by on Sep 9, 2013 in Industry and Trends, Market Research, Pharmaceutical, Social Sentiment

September 09, 2013

As wait times grow longer and open appointments grow scarcer at traditional doctors’ offices, the average consumer lacks the time, money, and composure to visit a physician opening an opportunity for retail convenient care clinics. Using our social media analytics platform ForSight™, we explored how current CVS and Walmart clinic patients perceive the services’ efficiency, quality, and reliability. ForSight found over 4,000 relevant posts ranging from January to July of 2013 and analyzed the nuance of the CCC patient conversation.
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What Drives Consumer Opinion on Telematic Devices? View a sample screen

What Drives Consumer Opinion on Telematic Devices?

Posted by on Aug 22, 2013 in Auto, Industry and Trends, Insurance, Market Research, Product Launch

August 22, 2013

For years now, industry experts have debated whether or not usage based insurance models would take off, and essentially transform the personal auto insurance industry. At Crimson Hexagon, we turned to social media to get the answers to these questions. We began our analysis by understanding how consumers discuss their experiences with auto insurance today on Twitter. Using the Crimson Hexagon ForSight™ platform, we are able to analyze over 500,000 consumer opinions about auto insurance, and identify the granular drivers of positive and negative sentiment.
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Electronic Consumers Respond To Motion-Only Computing View a sample screen

Electronic Consumers Respond To Motion-Only Computing

Posted by on Aug 13, 2013 in Consumer Electronics, Industry and Trends, Product Launch

August 13, 2013

Consumers respond to Leap Motion’s motion-sensing controller that tracks your hand’s movement so you can scroll, click, and zoom without ever having to touch your mouse or keyword. Using ForSight™, Crimson Hexagon’s social media analytics platform, we explored how consumers reacted to the controller during the two weeks after the launch by identifying over 25,000 posts in the #FirstLeap time period.
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