Industry and Trends

“Networks of Influence” With Translation & Elite Daily at NYC SMW 2015 View a sample screen

“Networks of Influence” With Translation & Elite Daily at NYC SMW 2015

Posted by on Feb 26, 2015 in Industry and Trends, Market Research, Media Research, Social Insight Bloggers, Social Media Analytics

February 26, 2015

At SMW NYC 2015, Crimson’s own Mitch Brooks spoke about the significance of networks in the larger conversation of influencers for marketing your business. Translation and Elite Daily were also contributors on the panel discussion, which was hailed as one of the most successful panels held at the event this year.
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Building The Fleet: Crimson Partnerships View a sample screen

Building The Fleet: Crimson Partnerships

Posted by on Feb 18, 2015 in Advertising & Marketing, Brand Management, Crimson Hexagon News, ForSight Product Use, Industry and Trends, Newsroom

February 18, 2015

As we move forward as a company, we look to partner with some of the most innovative companies in the world. Our Strategic Partnership Manager, Marian Cramers, speaks to the importance of building business relationships to improve the value and spread the wealth of Crimson’s social data knowledge.
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UK General Election 2015: The Options View a sample screen

UK General Election 2015: The Options

Posted by on Feb 13, 2015 in Current Events, ForSight Product Use, Government, Industry and Trends, Media Research, News Story Augmentation

February 13, 2015

“The implications for politics at the General Election, and beyond, are clear: we can learn from online engagement and the profiles and interests of online communities. We can use these insights to look at election strategies and methods for keeping core voter groups happy while attracting all important swing voters.”
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Sri Lanka’s Atypical Election: Analyzing the Political Discourse View a sample screen

Sri Lanka’s Atypical Election: Analyzing the Political Discourse

Posted by on Feb 4, 2015 in Current Events, Government, Industry and Trends

February 04, 2015

In Sri Lanka, the political elections that shocked the nation garnered massive response from the Sri Lankan’s themselves and the world. Users flocked to social media to discuss the hierarchal power struggles of the country, and how they felt about these changes. We analyzed the social response here.
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Translation Wins Big at Direct Marketing News Awards for Content Marketing Innovation View a sample screen

Translation Wins Big at Direct Marketing News Awards for Content Marketing Innovation

Posted by on Feb 2, 2015 in Advertising & Marketing, Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

February 02, 2015

We are so thrilled to hear our client, Translation’s advertising campaign win with State Farm at Direct Marketing News Awards for Content Marketing Innovation. Their strategy was founded with analysis provided from ForSight, Crimson Hexagon’s social analytics platform.
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5 Ways to Engage Effectively with Social Data View a sample screen

5 Ways to Engage Effectively with Social Data

Posted by on Jan 28, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Brand Management, Industry and Trends, Shopping Experience, Software & Internet

January 28, 2015

Let’s cut through all the noise: Why should every business team, from marketing all the way to customer service, use the powerful insights from social data? We listed out the top ways to engage new opportunities or maintain positive customer relationships using social to your advantage.
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#CrimsonBlast Takes Off Into The Social Data Stratosphere View a sample screen

#CrimsonBlast Takes Off Into The Social Data Stratosphere

Posted by on Jan 26, 2015 in Crimson Hexagon News, ForSight Product Use, Industry and Trends, Social Media Analytics

January 26, 2015

Crimson Hexagon team members from across the globe met in Boston this week to strategize for making this Crimson’s most successful year of growth to date. With a series of speakers, ranging from Crimson’s valued partners to our most vocal brand advocates, we celebrated the growth and progress of our business this year.
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Key Value of Social Derived From Consumer Purchase Behavior View a sample screen

Key Value of Social Derived From Consumer Purchase Behavior

Posted by on Jan 20, 2015 in Brand Management, Competitive Intelligence, ForSight Product Use, Industry and Trends, Market Research, Software & Internet

January 20, 2015

Crimson SVP of Product, Errol Apostolopoulos, spoke at last week’s BWG Social Conversion Forum in New York City on January 15. The insights from top minds were sharing in the forum, talking about the future as we move social data toward predictive analytics.
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The Interview: The Controversy Examined View a sample screen

The Interview: The Controversy Examined

Posted by on Jan 6, 2015 in Entertainment & Media, Industry and Trends, Media, Sports and Entertainment

January 06, 2015

Media outlets were quick to respond to Sony’s latest film, “The Interview”, featuring Seth Rogan and James Franco. But what did social users have to say about the controversy surrounding the film’s hacking, and then, its deliberate release? We analyzed the social conversation to see how the premiere played out through social analysis.
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Fat Is Not Bad! Market Research Insights from Social Data View a sample screen

Fat Is Not Bad! Market Research Insights from Social Data

Posted by on Jan 5, 2015 in Industry and Trends, Market Research, Media, Sports and Entertainment, Travel & Leisure

January 05, 2015

When market researchers build their comparative analyses, it’s important to highlight the depth of social data. By utilizing the largest source of unsolicited consumer opinions, researchers can explore the relevance of health misconceptions in their markets and the find opportunities to build new business by informing consumers.
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Three Reasons Social Insights Matter for Non-Profits View a sample screen

Three Reasons Social Insights Matter for Non-Profits

Posted by on Dec 22, 2014 in Government, Industry and Trends, Market Research

December 22, 2014

The directors of our Social Impacts program speak about the power of social data for leading change and growth in the non-profit sector. With the insights provided from social analysis, decision-makers for goodwill campaigns can be extremely informed in making changes for the betterment of their businesses. We used the Red Kettle campaign run by the Salvation Army as an example.
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What’s Behind the L.L. Bean Boot Shortage? View a sample screen

What’s Behind the L.L. Bean Boot Shortage?

Posted by on Dec 10, 2014 in Brand Management, Consumer Packaged Goods, Current Events, Customer Experience, Industry and Trends

December 10, 2014

One of the largest retailers in the country, L.L.Bean, experiences a shortage during the holiday season for the high demand of the favorite boots. What is the social response? Could this crisis have been prevented when acknowledging the social data behind it? We analyzed the conversation as it unfolded over social media.
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Crimson Hexagon Shares Social Data on Giving Tuesday View a sample screen

Crimson Hexagon Shares Social Data on Giving Tuesday

Posted by on Nov 25, 2014 in Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

November 25, 2014

We analyzed the social conversation leading up to (and after) last year’s Giving Tuesday as a baseline to compare the conversation for 2014 after we attend the Charities Aid Foundation London headquarters event. With this analysis, goodwill ambassadors can properly analyze what social conversation drives #givingtuesday.
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Feminist Representations Through Social Listening View a sample screen

Feminist Representations Through Social Listening

Posted by on Nov 24, 2014 in Advertising & Marketing, Industry and Trends, Media Research, Media, Sports and Entertainment

November 24, 2014

The language and social sentiment associated with feminism is changing. Marketing and advertising firms are embracing the ideals for promotional strategies and support for equal pay is at the forefront of activist conversation. We conducted an analysis over the changing way feminist representations and language are portrayed on social media, and what that can mean for empowering social change.
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