Industry and Trends

Impact of Mobile Technology on Consumer Packaged Goods View a sample screen

Impact of Mobile Technology on Consumer Packaged Goods

Posted by on Oct 29, 2014 in Brand Management, Consumer Packaged Goods, Industry and Trends

October 29, 2014

Shoppers are turning to their mobile devices for more support in every aspect of their lives, including the purchasing of consumer packaged goods. At Crimson Hexagon, we looked into the conversation surrounding consumer purchase behavior when people buy their favorite items. By comparing these discussions, we can see patterns emerge for mobile technology’s impact and appeal for the average grocery store shopper.
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Industry Leaders Envision Social Data’s Future View a sample screen

Industry Leaders Envision Social Data’s Future

Posted by on Oct 16, 2014 in Crimson Hexagon News, Current Events, ForSight Product Use, Industry and Trends

October 16, 2014

How should analysts use social data? What are the boundaries of ethical behavior when diving into people’s unbiased social conversations? These are some of the questions the top minds of social data companies pondered when they met at the Big Boulder Initiative this week. Our CTO Chris Bingham shared his thoughts on pro bono work connected to social data, and the goal of making our enterprise-level tools available for all business and academic needs.
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Best Practices From Social CEOs View a sample screen

Best Practices From Social CEOs

Posted by on Oct 8, 2014 in Advertising & Marketing, Brand Management, Competitive Intelligence, Customer Experience, Industry and Trends, Social Insight Bloggers, Social Media Analytics

October 08, 2014

Crimson Hexagon’s Social CEOs webinar series launches this month to share insights for social reach and engagement. CEO of Crimson Hexagon Stephanie Newby will host the series, sharing her experiences with social and her public identity and interviewing her executive-level guests on a variety of topics related to social. The series will give listeners a unique, insider look into the strategy behind socially-facing companies, and how their leaders position their social voices effectively.
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Dairy Milk is the Best Milk, According to Social View a sample screen

Dairy Milk is the Best Milk, According to Social

Posted by on Sep 30, 2014 in Advertising & Marketing, Consumer Packaged Goods, Industry and Trends, Market Research, Retail

September 30, 2014

Consumers discuss their preferences for products on social media every day, but they don’t always use product names. This study uses the ForSight social media analysis platform to listen to consumer discussion dairy and non-dairy milk, to guide marketing and product development.
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Crimson Hexagon Indexes 500 Billion Posts View a sample screen

Crimson Hexagon Indexes 500 Billion Posts

Posted by on Sep 23, 2014 in Advertising & Marketing, Crimson Hexagon News, ForSight Product Use, Industry and Trends, Market Research

September 23, 2014

Crimson Hexagon CTO Chris Bingham shares the history and reflection on the landmark moment: our social media data library has reached 500 billion posts. With access to such a breadth of consumer information, Crimson Hexagon’s customers can use the ForSight social listening tool to identify relevant business insights in minutes.
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Social Insights Tool is a Trailblazer for Digital Marketing View a sample screen

Social Insights Tool is a Trailblazer for Digital Marketing

Posted by on Sep 18, 2014 in Advertising & Marketing, Industry and Trends, Social Media Analytics Solutions: Use Cases and Industries, Travel & Leisure

September 18, 2014

As a digital marketer, it’s crucial to have your business accurately represented on social media, and to understand what people care about, in relation to your business. ForSight, our social listening tool, has the speed and precision to refine the data analysis and pinpoint your social media needs in minutes to meet real-time digital marketing needs.
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Responding to Social Media, Coca-Cola Relaunches Product Line View a sample screen

Responding to Social Media, Coca-Cola Relaunches Product Line

Posted by on Sep 16, 2014 in Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

September 16, 2014

Surge, a successful brand in the 1990s for Coca-Cola, had all but fallen into obsolescence in the Coke product line. Coke realized that there was a market for this past favorite, and reintroduced the soda this week. The social response was overwhelmingly positive with conversation recalling 90s nostalgia by many Surge fans, as well as posts from new, younger consumers.
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Apple’s iPhone 6 Stirs Up Techies’ Social Sentiment View a sample screen

Apple’s iPhone 6 Stirs Up Techies’ Social Sentiment

Posted by on Sep 11, 2014 in Consumer Electronics, Entertainment & Media, Industry and Trends, Media, Sports and Entertainment, Social Sentiment

September 11, 2014

Apple debuted its latest version of the iPhone and a brand new piece of wearable technology, the iWatch. These two items made up the majority of discussion at Apple’s live streaming press announcement. But how are audiences responding to the products in real-time? Here at Crimson, we took to ForSight to gather the social conversation and extract the consumer response for a deeper analysis.
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Super Bowl Ads Toss Social Media Engagement Into Game Plan View a sample screen

Super Bowl Ads Toss Social Media Engagement Into Game Plan

Posted by on Jan 30, 2014 in Current Events, Industry and Trends, Media, Sports and Entertainment

January 30, 2014

As advertising spots become more expensive, many food brands have instead chosen to reinvigorate their game-day advertising techniques in order to compete with increasing competition. New tactics include the launch of social media campaigns in the weeks leading up to the big game and pre-releasing their highly anticipated commercials. For many of these brands, these new tactics serve as an opportunity to boost brand awareness up until right before the big game, and potentially earn a coveted spot on viewer’s living room tables during the Super Bowl.
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Analyzing Music Awards @TheGRAMMYs Official Twitter Handle View a sample screen

Analyzing Music Awards @TheGRAMMYs Official Twitter Handle

Posted by on Jan 28, 2014 in Current Events, Entertainment & Media, Industry and Trends, Media, Sports and Entertainment

January 28, 2014

Even weeks before the 2014 Grammy’s award show aired on January 26, music fans took to social media to express anticipation about the star-studded list of performers by mentioning @TheGRAMMYs, the official Twitter handle of the awards. We used ForSight to analyze the owned and earned social engagement with the award show’s Twitter handle from January 1 to 27.
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