Industry and Trends

5 Ways to Engage Effectively with Social Data View a sample screen

5 Ways to Engage Effectively with Social Data

Posted by on Jan 28, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Brand Management, Industry and Trends, Shopping Experience, Software & Internet

January 28, 2015

Let’s cut through all the noise: Why should every business team, from marketing all the way to customer service, use the powerful insights from social data? We listed out the top ways to engage new opportunities or maintain positive customer relationships using social to your advantage.
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#CrimsonBlast Takes Off Into The Social Data Stratosphere View a sample screen

#CrimsonBlast Takes Off Into The Social Data Stratosphere

Posted by on Jan 26, 2015 in Crimson Hexagon News, ForSight Product Use, Industry and Trends, Social Media Analytics

January 26, 2015

Crimson Hexagon team members from across the globe met in Boston this week to strategize for making this Crimson’s most successful year of growth to date. With a series of speakers, ranging from Crimson’s valued partners to our most vocal brand advocates, we celebrated the growth and progress of our business this year.
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Key Value of Social Derived From Consumer Purchase Behavior View a sample screen

Key Value of Social Derived From Consumer Purchase Behavior

Posted by on Jan 20, 2015 in Brand Management, Competitive Intelligence, ForSight Product Use, Industry and Trends, Market Research, Software & Internet

January 20, 2015

Crimson SVP of Product, Errol Apostolopoulos, spoke at last week’s BWG Social Conversion Forum in New York City on January 15. The insights from top minds were sharing in the forum, talking about the future as we move social data toward predictive analytics.
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The Interview: The Controversy Examined View a sample screen

The Interview: The Controversy Examined

Posted by on Jan 6, 2015 in Entertainment & Media, Industry and Trends, Media, Sports and Entertainment

January 06, 2015

Media outlets were quick to respond to Sony’s latest film, “The Interview”, featuring Seth Rogan and James Franco. But what did social users have to say about the controversy surrounding the film’s hacking, and then, its deliberate release? We analyzed the social conversation to see how the premiere played out through social analysis.
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Fat Is Not Bad! Market Research Insights from Social Data View a sample screen

Fat Is Not Bad! Market Research Insights from Social Data

Posted by on Jan 5, 2015 in Industry and Trends, Market Research, Media, Sports and Entertainment, Travel & Leisure

January 05, 2015

When market researchers build their comparative analyses, it’s important to highlight the depth of social data. By utilizing the largest source of unsolicited consumer opinions, researchers can explore the relevance of health misconceptions in their markets and the find opportunities to build new business by informing consumers.
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Three Reasons Social Insights Matter for Non-Profits View a sample screen

Three Reasons Social Insights Matter for Non-Profits

Posted by on Dec 22, 2014 in Government, Industry and Trends, Market Research

December 22, 2014

The directors of our Social Impacts program speak about the power of social data for leading change and growth in the non-profit sector. With the insights provided from social analysis, decision-makers for goodwill campaigns can be extremely informed in making changes for the betterment of their businesses. We used the Red Kettle campaign run by the Salvation Army as an example.
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What’s Behind the L.L. Bean Boot Shortage? View a sample screen

What’s Behind the L.L. Bean Boot Shortage?

Posted by on Dec 10, 2014 in Brand Management, Consumer Packaged Goods, Current Events, Customer Experience, Industry and Trends

December 10, 2014

One of the largest retailers in the country, L.L.Bean, experiences a shortage during the holiday season for the high demand of the favorite boots. What is the social response? Could this crisis have been prevented when acknowledging the social data behind it? We analyzed the conversation as it unfolded over social media.
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Crimson Hexagon Shares Social Data on Giving Tuesday View a sample screen

Crimson Hexagon Shares Social Data on Giving Tuesday

Posted by on Nov 25, 2014 in Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

November 25, 2014

We analyzed the social conversation leading up to (and after) last year’s Giving Tuesday as a baseline to compare the conversation for 2014 after we attend the Charities Aid Foundation London headquarters event. With this analysis, goodwill ambassadors can properly analyze what social conversation drives #givingtuesday.
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Feminist Representations Through Social Listening View a sample screen

Feminist Representations Through Social Listening

Posted by on Nov 24, 2014 in Advertising & Marketing, Industry and Trends, Media Research, Media, Sports and Entertainment

November 24, 2014

The language and social sentiment associated with feminism is changing. Marketing and advertising firms are embracing the ideals for promotional strategies and support for equal pay is at the forefront of activist conversation. We conducted an analysis over the changing way feminist representations and language are portrayed on social media, and what that can mean for empowering social change.
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The Social Response to Calvin Klein’s Troublesome Beauty Standards View a sample screen

The Social Response to Calvin Klein’s Troublesome Beauty Standards

Posted by on Nov 18, 2014 in Current Events, Industry and Trends, Media, Sports and Entertainment, Retail

November 18, 2014

When a brand is looking to embark on a new campaign in the fashion industry, it’s important to know the audience it reaches and their triggers of negative sentiment. Calvin Klein launched their new campaign centered around a healthier model to promote a “perfectly fit” image of fashion. Social media was not convinced, and the discussion exploded around plus-size models and unrealistic body images.
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Social Insights About the Stock Market View a sample screen

Social Insights About the Stock Market

Posted by on Nov 7, 2014 in Advertising & Marketing, Financial Services, Industry and Trends, Investment, Investment Research

November 07, 2014

Who talks about the Dow and Nasdaq markets over social media? What do these users say and what are their interests and passions? These social insights can lead to a more refined understanding of how financial-savvy social users share updates and how to reach them through other shared channels.
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Keurig 2.0 Launch Benefits From Influencer Marketing View a sample screen

Keurig 2.0 Launch Benefits From Influencer Marketing

Posted by on Nov 3, 2014 in Advertising Effectiveness, Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

November 03, 2014

How can a major company increase patronage and support within their brand? Find an advocate that can serve to be an influencer within that sector. We analyzed the discussion around the product launch for Keurig’s 2.0 coffeemaker and their influence marketing success; this model can be applied across brands revamping current marketing strategy with social insights to help identify key influencers.
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Impact of Mobile Technology on Consumer Packaged Goods View a sample screen

Impact of Mobile Technology on Consumer Packaged Goods

Posted by on Oct 29, 2014 in Brand Management, Consumer Packaged Goods, Industry and Trends

October 29, 2014

Shoppers are turning to their mobile devices for more support in every aspect of their lives, including the purchasing of consumer packaged goods. At Crimson Hexagon, we looked into the conversation surrounding consumer purchase behavior when people buy their favorite items. By comparing these discussions, we can see patterns emerge for mobile technology’s impact and appeal for the average grocery store shopper.
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Industry Leaders Envision Social Data’s Future View a sample screen

Industry Leaders Envision Social Data’s Future

Posted by on Oct 16, 2014 in Crimson Hexagon News, Current Events, ForSight Product Use, Industry and Trends

October 16, 2014

How should analysts use social data? What are the boundaries of ethical behavior when diving into people’s unbiased social conversations? These are some of the questions the top minds of social data companies pondered when they met at the Big Boulder Initiative this week. Our CTO Chris Bingham shared his thoughts on pro bono work connected to social data, and the goal of making our enterprise-level tools available for all business and academic needs.
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Best Practices From Social CEOs View a sample screen

Best Practices From Social CEOs

Posted by on Oct 8, 2014 in Advertising & Marketing, Brand Management, Competitive Intelligence, Customer Experience, Industry and Trends, Social Insight Bloggers, Social Media Analytics

October 08, 2014

Crimson Hexagon’s Social CEOs webinar series launches this month to share insights for social reach and engagement. CEO of Crimson Hexagon Stephanie Newby will host the series, sharing her experiences with social and her public identity and interviewing her executive-level guests on a variety of topics related to social. The series will give listeners a unique, insider look into the strategy behind socially-facing companies, and how their leaders position their social voices effectively.
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Dairy Milk is the Best Milk, According to Social View a sample screen

Dairy Milk is the Best Milk, According to Social

Posted by on Sep 30, 2014 in Advertising & Marketing, Consumer Packaged Goods, Industry and Trends, Market Research, Retail

September 30, 2014

Consumers discuss their preferences for products on social media every day, but they don’t always use product names. This study uses the ForSight social media analysis platform to listen to consumer discussion dairy and non-dairy milk, to guide marketing and product development.
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