September 09, 2013
As wait times grow longer and open appointments grow scarcer at traditional doctors’ offices, the average consumer lacks the time, money, and composure to visit a physician opening an opportunity for retail convenient care clinics. Using our social media analytics platform ForSight™, we explored how current CVS and Walmart clinic patients perceive the services’ efficiency, quality, and reliability. ForSight found over 4,000 relevant posts ranging from January to July of 2013 and analyzed the nuance of the CCC patient conversation.
August 22, 2013
For years now, industry experts have debated whether or not usage based insurance models would take off, and essentially transform the personal auto insurance industry. At Crimson Hexagon, we turned to social media to get the answers to these questions. We began our analysis by understanding how consumers discuss their experiences with auto insurance today on Twitter. Using the Crimson Hexagon ForSight™ platform, we are able to analyze over 500,000 consumer opinions about auto insurance, and identify the granular drivers of positive and negative sentiment.