Social Intelligence: How “May Day” Occupied Social Media Channels

Crimson Hexagon gathered social intelligence to reveal online conversations in the latest chapter in the Occupy Movement that unfolded on May 1st. Organizers partnered with Labor Unions and Immigration Rights Activists in San Francisco, Chicago, Sydney, and London to “celebrate” International Workers’ Day.

Occupy May Day Social Intelligence

Since the movement began last summer, reactions have been mixed. How did the conversation shape up on the days directly surrounding May Day?

Crimson Hexagon social intelligence

Using our ForSight platform, we analyzed over 19,300 opinions to parcel sentiment related to the “May Day” protests.

27% of the conversation supported the movement:

  • 14% vocalized direct support
  • 13% was promotional, and advocated the message expressed by occupiers and the importance of the event itself

The most substantial portion of the conversation—65%—was neutral

  • 54% was simply sharing links to media coverage
  • 12% of the discussion were passing mentions

The remainder, 8%, actively disagreed with the movement.

As always, we’ll continue analyzing social intelligence on interesting topics and trends. In the meantime, feel free to contact us on Twitter @CrimsonHexagon or via email at with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon ForSight™ platform for social media monitoring and analysis. Want to see the Crimson Hexagon platform in action? Request a Live Online Demo.

Analysis by Miles Branman and Sean Finn


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The Crimson Hexagon team often collaborates to write about trending topics using our ForSight platform to conduct in-depth analysis of social conversations. For more real-time analyses, follow us on Twitter:

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