Political Analysis of Same-Sex Marriage Announcement

A Turbulent Week In Social Media Reactions to Obama’s Support and North Carolina’s Ban

In the wake of mounting pressure from gay rights activists and the Democratic base, President Obama announced his support for same-sex marriages, one day after a vote to constitutionally ban same-sex marriage in North Carolina. The President’s previous stance in his support for civil unions, but not marriage, was made complicated on Sunday morning after Vice President Joe Biden’s Meet the Press appearance, in which he said he was, “absolutely comfortable” with the idea of homosexual couples marrying one another.

Crimson Hexagon Political Analysis
Political analysis of the opinion expressed by the Whitehouse is not one lost on many Americans, with 52% of Americans in favor of same-sex marriages. But what does that say for those in the Twitter-sphere? Of about 370,000 opinions, Crimson Hexagon’s social media analysis found the following in light of the President’s remarks:

  • 31% agree with the President’s position on marriage equality.
  • 17% are discussing the importance of President Obama’s stance, and the process of “evolution” (from civil unions to same-sex marriage) he took to arrive at it.
  • 9% disagree with the President’s views
  • 8% thought Biden and Obama’s announcements—and their timing—were solely for political gain
  • 4% feel that the announcement will change voting behavior

Conversely, an additional 4% feel that the announcement is unimportant to most voters
The remaining conversation (26%) was simply sharing news of the announcement.
A day before President Obama declared his support for same sex marriage, North Carolina voted on Amendment 1, which sought to define marriage as being “between one man and one woman,” not only banning gay marriage, but civil unions and domestic partnerships as well.

Crimson Hexagon NC Political Analysis
This conversation wasn’t lost on Twitter, where Crimson Hexagon analyzed roughly 1,000 opinions over the past two days regarding the passing of the Amendment.

  • 27% disagreed with the passing of the legislation and felt that the bill, as well as its supporters, were homophobic and bigoted
  • 22% encouraged people to get out and vote against the amendment
  • 16% of the discussion aimed to inform their followers about the details of the amendment, explaining its ramifications for civil unions and domestic partnerships
  • 11% shared how they voted on the Amendment or were referring to it in context
  • 8% were in favor of the Amendment to the state’s constitution.
  • Additional conversation, at 17%, was spreading news of the legislation

As always, we’ll continue analyzing the space for interesting trends. In the meantime, feel free to contact us on Twitter @CrimsonHexagon or via email at info@crimsonhexagon.com with questions or to learn how your market, brand or product could benefit from leveraging the Crimson Hexagon ForSight™ platform for social media monitoring and analysis. Want to see the Crimson Hexagon platform in action? Request a Live Online Demo.

Sean Finn and Giselle Lopez contributed reporting.


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The Crimson Hexagon team often collaborates to write about trending topics using our ForSight platform to conduct in-depth analysis of social conversations.

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