The Twitterverse was decidedly more positive than negative on the Microsoft/Yahoo! search deal, with 14% citing the ongoing battle with Google, and 13% calling it some variant of a great match. Only 8% of tweets were neutral or negative on the announcement.

The largest single share of the Tweet volume (47%) was the ripple of the news itself as it proliferated through the network.

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Tags: brand, brand monitoring, opinosphere by mike
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Microsoft. The Borg, right?

Not anymore, at least according to Vox Twitter on a host of recent issues.

It started with Bing, which a slim majority of Twitter-ers between June 29 and July 13 – but a majority nonetheless – generally liked:

Bing Opinion Monitor Chart

Next came Google’s Chrome OS announcement, which as discussed in a prior post, yielded an almost audible “meh” from vox Twitter. 19% of topical tweets between June 29 and July 13 were generally unimpressed, and the largest single theme of the conversation conveyed the sense that Chrome was no threat to the OS powers that be, foremost among which is Microsoft:

Chrome OS Opinion Monitor

Yesterday’s response to Office 2010 is the clincher. A combined 71% of twitter traffic was positive for Microsoft. The nature of that positive response is interesting… 14% cited the free and online character of the offering, and 16% Microsoft’s innovation in the cloud. 1 in 5 expressed a variant of excitement and/or love for it, and 21% cited it, specifically, as a threat to Google:

If Twitter is, as some feel, a leading indicator of the fickle flows of sentiment among the influential digerati, the last few weeks may have witnessed a sea change with far reaching implications… both in Redmond, and in Mountain View.

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Tags: brand, brand monitoring, opinosphere by mike
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Boatloads of Twitter chatter on Google’s launch of the Chrome OS… Curious how it all breaks down?

We were too:

It’s probably fair to assume some pro-Google bias in the Twittersphere, but those expressing an opinion were more strongly in the ‘Unimpressed’ / ‘No Threat’ camp (at a combined 44% of the postings) than the ‘Excited’ / ‘Threat’ camp (at 35% combined.)

We’re inclined to agree with the 15% expressing some variant of ‘The OS War has begun.’

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Tags: brand monitoring, data, opinosphere, social web by mike
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