Sweeping condemnation of Proposition 8 among the Twitterverse…
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Courtesy our friends over at CNN.com
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Really feeling the love from the folks at CNN.com now… Today’s segment on what Twitter has to say about the current summer blockbusters…
Sometimes finding the answer means going beyond the question.
Yesterday marked our debut on CNN.com, and we were understandably jacked by the whole experience. The topic happened to be twitter reactions to the American Idol finale – a long way from our United Nations trouble-spot identification days – but an interesting topic nonetheless.
What emerged from the data was a slight edge for Adam Lambert over Kris Allen, meaning our “prediction” would have lined up with everyone else’s.
But something else emerged from the data… namely that 3% of the Twitter conversation was vehemently ANTI-Adam, while Kris had no such negatives. Adding Adam negatives to Kris’ positives put Kris over the top – something we saw given the nature of our technology, but no one else did.
The only way to understand what the online conversation really means is to move beyond first generation keyword analysis. That’s exactly what we do, and at the risk of boastfulness, our “big time” premiere proved to be a powerful demonstration of that fact.
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Today CNN.com debuted what will become a regular segment… using Crimson Hexagon’s VoxTrot to understand what’s really happening in the conversation on Twitter.
Check it out, from about the 1:00 mark to 4:00…
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Ad Age Top 20 Blogger Jason Falls interviews our own Mike Troiano on Social Media Explorer. Great stuff, thanks, Jason!
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Amazon’s announcement this morning of the Kindle DX dominated tech news today. The new version of the web commerce giant’s e-book reader features a larger screen than its predecessor, the Kindle 2, and a host of other improvements including improved support for PDF documents. It also carries a whopping $489 price tag, which may prove an obstacle to Amazon’s plan to supplant physical textbooks in schools.
Reading TechCrunch’s post “What Does Twitter Think About the Kindle DX today?” I was inspired to do an analysis of a sample of 1500 or so of today’s Tweets using our Voxtrot Opinion technology. After reading through a few pages of Tweets, I set the system loose on the remainder with some interesting results:
Although the device itself is gathering huge amounts of attention, more than a third of the non-news Tweets are focused on the implications of the DX for the newspaper and textbook industries. The DX’s 9.7 inch screen may be approaching a tipping point, where e-readers become a credible alternative for a much broader array of printed media than ever before. Seeing the amount of buzz around the improved support for PDF, I am further convinced that technologically at least, the e-reader has arrived.
Practically speaking, although the Kindle DX seems to be on everybody’s wish list, the $500 ask is a major sticking point for Tweeters. Even with the economy showing signs of recovery (bottoming, crumbling at a slower rate, whatever) I wouldn’t be surprised to see retail DX sales struggle for some time.
That said, today’s announcment represents a huge moment for Amazon and another milestone in what looks to be a very bright future for e-readers.
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