Social Media Analysis Blog

Social Buzz on the Great Gatsby

Enthusiastic Social Buzz for The Great Gatsby

May 21, 2013

When one of the year’s most anticipated films, The Great Gatsby, opened on May 10th, it was met with mixed critical reviews. News stories reported that some viewers were delighted with Baz Luhrmann’s remake, while others were bitterly disappointed this interpretation of F. Scott Fitzgerald’s classic American story. While many news stories discussed these polarized opinions about the film, we were interested in how movie-goers expressed their opinions on social media, spreading the word — good or bad — about the film to their social networks. MORE

Social Media market research feature

Market Research Through Social Media…Context Is King!

May 15, 2013

Social media ‘listening’ has been around for a while, and has generally referred to simply checking up on ‘Buzz’ or ‘Share of Voice’. The assumption is that the more people are talking about your brand, the better. But what about negative sentiment? For example, if a retailer gets into trouble because of bad financial results, a poorly received advertising campaign, or a supply-chain issue, their share of voice will be huge, as the world reacts, but this isn’t a good thing. MORE

Carnival Brand Crisis

When a Brand Crisis Hits the Headlines – How Deep Is Its Impact?

May 13, 2013

A brand can better shape its response and prepare for financial implications associated with a brand crisis with a comprehensive understanding of its public perception over time. But there are often broader consequences to be considered, and the wealth of social media data published each day offers a multitude of opportunities to measure and strategically respond to these impacts. MORE

Red China social media data on censorship

Using Social Media Data to Understand Censorship in China

May 10, 2013

What is the point of the censorship program? What do censorship practices indicate about the intentions of the Chinese government? Gary King, Founder and Chief Scientist at Crimson Hexagon, and co-authors conducted the first large scale analysis of this secretive program. The research team downloaded millions of social media posts before the Chinese government could read and censor those they deemed inappropriate, and then assessed whether each post was censored. They then applied Crimson Hexagon technology to all these posts. While most everyone thinks criticisms of the government are censored, the research team found that this is not the case. MORE

Live Stream social media monitoring

Introducing Live Stream for Real-Time Social Media Monitoring

May 8, 2013

Social media conversation can change in an instant. Crimson Hexagon introduces Live Stream real time social media monitoring. Live Stream capability to complement historical opinion analysis featuring three main components: a running post list, live map, and hourly volume graph, allowing real-time monitoring and measurement of post and tweet keywords. MORE

UK agencies join Crimson Hexagon for social intelligence event

UK Agencies Joining, and Leading, the Conversation

April 29, 2013

Last week, Crimson Hexagon hosted an event in London, where a number of the UK’s top agencies were invited to join in a conversation around the importance of understanding and analyzing consumer sentiment. To stimulate the conversation, our own VP of Marketing, Wayne St Amand, described Crimson Hexagon and how agencies can use our Forsight platform, and then introduced our two speakers for the evening; Oliver Snoddy, head of planning at Twitter UK, and Dan Naylor, Co-founder and Managing Director of Laterall. MORE

Automotive Industry Diesel Consumer Opinion

Consumer Opinion Reveals New Opportunities for Automotive Industry

April 23, 2013

In Europe, diesel-fueled cars now account for approximately 50% of light-duty vehicle sales. We were curious to find what potential car buyers in the U.S. think of clean diesel? Do old perceptions hold their ground? What can the automotive industrylearn from online consumer opinion to help brands such as BMW, Mazda and Mercedes-Benz better market their new diesel entries, which are scheduled to launch this year? MORE

Boston Your My Home

Spirit of Boston Endures Amid Tragedy

April 22, 2013

Last Tuesday at Crimson Hexagon’s headquarters in Boston, we took a moment of silence for the victims of the bombings on Marathon Monday. For our blog, this moment of silence turned into days of silence as we coped with the tragedy, followed the news, hoped for answers, and tried to find the right words. Today, we again will take a moment of silence to remember Martin, Lingzi, Krystle, Sean, and all who were injured or affected by this tragedy. MORE

Mobile Payments

Analysis of Mobile Payments Reveals Bullish Consumer Sentiment: Part 2

April 11, 2013

In Part 2 on the study on mobile payments, referencing the framework provided in the READI Model, we explore what can we now learn about specific early movers in mobile payments. When employed within a business entity, social intelligence provides a dynamic business-relevant reflex: it can be employed to evaluate new business strategy and to inform the appropriate organizational response to new and disruptive innovations, and marketplace shifts. MORE

Liberty Mutual Human Advertising Campaign

Assessing Liberty Mutual Advertising Campaign

Liberty Mutual Insurance invested heavily in an advertising campaign for one of the biggest television events of the year: March Madness. At Crimson Hexagon, we were curious how much social engagement was fueled by this ad campaign. And, more importantly, we wanted to analyze how audiences and consumers engaged with the Liberty Mutual NCAA ad campaign. MORE

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