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Our bloggers are passionate about Crimson Hexagon’s technology. They’re also the most up-to-date on new ways that people are using it and how you can apply that thinking in your world. Explore the blog and experience the kinds of deep insights our platform reveals.
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Blog Archives
- 2013
- May
- Product Support Manager
- Enthusiastic Social Buzz for The Great Gatsby
- The Drum - Beckham's Hair Tops UK Conversation
- DRNO - Real Time Social Media Monitoring Debuts
- Market Research Through Social Media...Context Is King!
- ForSight™ Expands with Live Post Lists, Maps, Volume Graphs & Alerts
- When a Brand Crisis Hits the Headlines - How Deep Is Its Impact?
- Using Social Media Data to Understand Censorship in China
- UK Telegraph: Live Reaction to Manchester United Changes
- Introducing Live Stream for Real-Time Social Media Monitoring
- MicroTech Offers Social Media Intelligence to Federal Sector
- April
- UK Agencies Joining, and Leading, the Conversation
- Consumer Opinion Reveals New Opportunities for Automotive Industry
- Spirit of Boston Endures Amid Tragedy
- British CRM Agency Offers Social Sentiment Analysis
- Analysis of Mobile Payments Reveals Bullish Consumer Sentiment: Part 2
- Assessing Liberty Mutual Advertising Campaign
- ESPN - Rick Pitino No 8 Trending Topic
- London Survey: Social Media Messaging Preferred
- Analysis of Mobile Payments Reveals Bullish Consumer Sentiment: Part 1
- ESPN - Final Four March Madness
- Business 2 Community - Viral Video Win for Pepsi and NASCAR
- NASCAR Wins Big From Pepsi Viral Video
- Software QA Engineer
- March
- Business 2 Community - Ford Global Brand Crisis
- Global Brand Crisis for Ford
- Net Imperative - British Public React to UK Budget
- Aggregate Opinion Analysis Removes Language Barrier
- FastCompany - Using Twitter to Preempt Disaster
- Bizcloud - Financial Institutions Social Media Analysis Study
- Using Analysis Metrics to Discover New Markets
- New Study Explores How Social Media Analytics Empower Financial Institutions to Drive Growth in New Customer Segments
- Mashable - What Happens to Social Media After a Twitter Revolution?
- PR Daily - TweetDeck App Killed: 6 Alternatives for Social Media Managers
- Understanding Consumer Motivation In Brand Launch
- Crimson Hexagon Expands Global Influence With BrainPad, Inc. Partnership
- Consumer Opinion Matters In Financial Reporting & Valuations
- Journalism.co - How Journalists Can Find Sources In Social Media Database
- Consumer Opinions On Hulu Commercials
- February
- New Data Sources Added to Social Media Library
- Crimson Hexagon Social Media Analysis Library Surpasses 200 Billion Posts
- New Media Knowledge - Social Media Intelligence Offers Unique Opportunities For Marketers
- Huffington Post - The Twittersphere's Pick for Best Picture
- USA Today - Twittersphere, Blessed By Benedict, Loses Its First Pope
- The Wall Street Journal - The Oscars Number Crunchers
- News Organizations and Researchers Publish ForSight™ Social Media Analysis
- Digiday - Why The Weather Company Branded a Storm
- Pew Research Center - State of the Union 2013 and Twitter
- Contextualizing Social Media Monitoring at San Diego #OMSummit
- Mashable - Check Out America's Most Love-Happy States on Social Media
- Hallmark Brand Affinity Infused With Emotion and Humor
- Nemo Brings Snow and Inspires Social Media Conversation
- CUNA - Social media study: What Makes CUs Attractive to Consumers
- USA Today - Super Engagement Set Record for Super Bowl
- PRMoment.com - How Listening To Online Conversations Helps Brands Improve Their Communications
- Health Insurance Online Conversation Analysis
- Post-Super Bowl Social Media Analysis Looks at Ray Lewis' Legacy
- ESPN - By The Numbers: Social Media, Super Bowl
- Social Media Analysis Uncovers Online Opinions of NFL's Ray Lewis
- January
- New Mobile App Development: Using Social Intelligence to Surpass Competitive Parity (Part Two)
- New Mobile App Development: Using Social Intelligence to Surpass Competitive Parity (Part One)
- Marketing Week - Facebook's Graph Search Could be Google's Gain
- Vice President, Client Services
- Social Media Analysis Reveals How Credit Unions Add Value, Attract Consumers
- The Hill - Study: Tweets About Inauguration Mostly Positive
- Why Won't Twitter Believe Manti Te'o?
- ESPN - Social Media: NHL Is Hardly On The Radar
- Social Media Buzz After Facebook Reveals Graph Search
- Forbes - What Does Twitter Think of Facebook’s Graph Search?
- Mashable - 250,000 Social Media Users in U.S. Said They Got the Flu
- Fox News - Flu Infects Social Media
- Advertising Research Foundation - ReThink
- Technology for Marketing & Advertising
- Online Marketing Summit
- Consumer Social Analysis Draws Surprising Results at CES 2013
- Car Technology and Gaming Dominate CES 2013 Consumer Opinion in Social Media
- TheDrum.com - Car Related Technology and Gaming Dominate Consumer Electronics Show Social Media Conversations
- Social Media Analysis of the Influenza Epidemic
- Business 2 Community - The NHL Lockout Ends: Social Media Analysis Reveals If Fans Will Hold A Grudge
- The NHL Lockout Ends: Social Media Analysis Reveals if Fans Will Hold a Grudge
- Crimson Hexagon’s Gary King Publishes Research and Policy Recommendations on Social Security in the New York Times
- Social Media Opinion on the Fiscal Cliff Negotiations: Emotions Take Over
- May
- 2012
- December
- Pew Research Center’s Project for Excellence in Journalism Uses ForSight™ to Examine Social Media Opinion Following the School Shooting in Newtown, Connecticut
- Pics for Sale: Social Media Analysis Looks at Volume in the Instagram Terms of Service Conversation
- ResearchLive.com - Crimson Hexagon Partners With Klout to Track Influencers
- Social Intelligence Revealed: Who is Tweeting About the Fiscal Cliff?
- Consumer Insights Show #DumpTrump Steals Bieber Fever from Macy’s 2012 Holiday Campaign
- Crimson Hexagon’s ForSight™ Social Media Analytics Now Includes Klout Scores
- Klout Influence Scores Now Available Within Crimson Hexagon Social Media Analytics Platform
- Using Social Media Analytics to Understand Your Brand’s Story During a Brand Crisis
- The Baltimore Sun - Are Media Losing Their Way In Mad #My2K and #Lauerfail Hashtag Chases?
- MyCustomer.com - Social Media Overtakes Phone As Marketers' Preferred Service Channel
- TheDrum.com - 50% Of Marketing and Technology Professionals Describe Their Social Media Tone as ‘Slightly Guarded’
- Business 2 Community - Social Media Analysis Reveals That More Than Deals, the Black Friday Experience Motivates Shoppers
- November
- The Hill - Study: Use Of White House's #My2K More Negative Than Positive
- Pre-Sales Consultant (UK)
- Can Julian Fellowes Repeat the Success of "Downton Abbey" on NBC?
- Business 2 Community - ForSight™ Social Listening Platform: Who's the Best Bond?
- B2B Marketing - Social Media: Taking The Rough With The Smooth
- Social Media Analysis Reveals That More Than Deals, the Black Friday Experience Motivates Shoppers
- Social Media Analytics Reveal Bostonian Opinion on Greenspace, Urban Development
- Dipnot - "FERHAT'I KİM VURDU?" Kuzey Güney hiç böyle incelenmedi!
- Brand Republic - Social Media Gives You Wings
- Business 2 Community - Analyzing Political Humor Offers Insights Into 2012 Election Results
- ForSight™ Social Listening Platform: Who’s the Best Bond?
- Analyzing Political Humor Offers Insights Into 2012 Election Results
- Social Media Analysis of Turkish TV Show Mystery: Who Shot Ferhat?
- Consumer Insights Surrounding The Home Depot Before, During and After Hurricane Sandy
- Social Media Monitoring and Analysis: Is Apple Becoming An ‘Industry Follower’?
- October
- Twitter “Neighborhood” Social Media Analytics of Presidential Candidates
- The Boston Globe - Vignettes from Sandy
- Social Media Analysis of Japanese Tweets Provides New Insight, Preview of ‘Amazon Locker’ Adoption in Western Markets
- NBC News - Social Media Analysis: 'Bayonets' Fail to Cut Romney, but Overall Debate Sentiment Swings Obama's Way
- Consumer Insights on Twitter Reveal Curiosity, Speculation About Toys "R" Us Tablet
- Social Media Analysis Shows Romney Maintains Momentum After Final Debate
- Social Strategy Company Pendorize Partners with Crimson Hexagon to Enhance Analysis and Listening Capabilities
- "Binders Full of Women": An Internet Meme Drives Political Conversation on Twitter
- Presidential Debate Rematch Draws Mixed Reaction on Twitter
- With #Stratos Challenge, Red Bull Soars on Social Media
- Who Told the Truth During the Vice Presidential Debate?
- Crimson Hexagon London Survey: Social Media Users More Likely to Complain Over Twitter Than By Phone, Users 'Slightly Guarded' Over Content Shared
- VP Debate 2012: Why the Tie?
- Who Told the Truth During the First Presidential Debate?
- Current TV - Debate Results Are In: The Lies Have It
- Mashable - 26% of Debate Tweets Said Obama Looked Rusty
- Twitter Reacts to First 2012 Presidential Election Debate
- Bloomberg - Obama `Rusty:’ 26% Tweeted — Romney `On Game:’ 22%
- Mashable - Apple Maps App Gets Lost on Twitter: Only 10% of Tweets Approve
- September
- Social Media Calls Foul On Replacement Refs
- Battle Against Showrooming Starts with Understanding Consumer Expectations
- New Study Explores Importance of Social Media Analytics to Address Major Challenges in the Retail Industry
- CNET - iPhone 5 Triggers Some Positive Reaction From Twittersphere
- CNN Money - What Twitter Had To Say About Apple's iPhone 5 Event
- Forbes - Here's How The Internet Felt About Apple's iPhone 5 Launch
- NBC News - Social Media Analysis: Democrats Gain by Redefining Ryan
- Measuring Brand Affinity Generated by Past Holiday Ads
- President Obama Address to the DNC
- August
- Social Media Sentiment on Back to School Shopping
- Boston Herald - New Balance Hires Crimson Hexagon
- Boston.com - New Balance Taps Crimson Hexagon
- MSNBC - 2012, A Social Media Election
- New Balance Sales Team Selects Crimson Hexagon To Boost Its Analytics Capabilities
- In VP Pick, Social Media Has Hearty Laugh
- The Wall Street Journal - Twitter Draws Upset Progressive Customers
- United 'Loses' Girl: Lessons in Brand Crisis Management
- Proud to be Named a Key Player in the Twitter Ecosystem
- On Twitter, Obama Barely Edges Out Romney On Immigration
- Business 2 Community - Paul Ryan: Surprising Initial Reactions
- Is the 2012 Election the "Most Negative Campaign in History"?
- Paul Ryan: Surprising Initial Reactions
- The Wall Street Journal - Bestselling Author Nicholas Sparks Seeks the Secrets of Social Media
- Al Jazeera - Online Community Reacts to Financial Crisis
- Social Media & Web Analytics Innovation
- AdTech - New York
- How Marketable is Gabby Douglas?
- The Market Research Event (TMRE)
- NPR - China's 'Internet Police' Targets Collective Action
- Social Media World Forum (SMWF)
- Customer Insight & Analytics for Financial Services
- The Wall Street Journal - Twitter Goes to the Movies
- AdTech
- July
- Analysis Reveals Bots Bolstering Romney on Twitter
- Pew Research Center - On Twitter, Verdict on Paterno Unchanged by Freeh Report, NCAA
- In Wake of Colorado Shooting, Questions Remain and Gun Control Debate Ignited
- Twitter to Kobe: Keep Dreamin’ About Your Team
- Microsoft Surface Garners Positive, Small Response
- Evolve Your Social Intelligence Strategy
- Webinar: Benchmark and Evolve Your Social Intelligence Strategy
- The Economist - Online Censorship: Monitoring The Monitors
- Bulldog Reporter - Airlines Struggle With Customer Satisfaction
- Oreo Comes Out In Support of Gay Rights
- Adidas Cancels “Shackle Shoes” After Consumer Outcry
- MSNBC - Social Media Users Welcome Health Care Ruling But See November Peril for Obama
- The Wall Street Journal - Watching How China Censors
- Business 2 Community - Google Chrome Wins Over Consumers, Market Share
- June
- Mashable - Healthcare Ruling Sparks 13,000 Tweets Per Minute
- Obamacare: Online Reaction to SCOTUS Ruling [Update]
- Disney To Ban Junk Food Ads In Programming
- Google Chrome Wins Over Consumers, Market Share
- Social Media Analysis Shows Major Airlines Struggle With Consumer Satisfaction, While Some Smaller Carriers Fare Better
- Reactions to Ann Curry's Today Show Departure
- Brand Research Partner DB5 Selects Crimson Hexagon to Boost its Social Media Analysis Capabilieties
- How Consumers Use Tablets: Pleasure, Not Business
- The Big Themes from Gnip's Big Boulder Conference
- QA Lead - Manager
- Black Box Manual QA Tester
- Forbes - Here's What Social Media Analysis Predicts Will Happen With the Greek Election
- On Twitter, Romney Schools Obama in Education Policy
- Mashable - Greece’s Social Media Users on the Euro: We Want Out
- The Wall Street Journal - New Study Finds Revealing Patterns in Chinese Internet Censorship
- Forbes - Meet The Company Behind Lady Gaga's Mega Community that's Turning Brands into Rock Stars
- Pew Research: Daily Twitter Usage Among Online Adults Doubles
- May
- Industry Analysis: Many Major Airlines Continue Struggle with Consumer Satisfaction
- Political Analysis: Twitter Chooses Romney To Fix Economy
- Social Sentiment Analysis: Consumers Hang Up On Verizon
- Software Engineer
- Senior Software Engineer
- Director of Account Management
- Junior Research Engineer
- Webinar: Becoming a Social Media Measurement Organization
- Facebook IPO Launch Hot Topic in Conversations
- Social Intelligence: How “May Day” Occupied Social Media Channels
- Social Sentiment Analysis On Time’s Cover Story
- Political Analysis of Same-Sex Marriage Announcement
- Social Sentiment on French Election
- Is CISPA Really in the Internet’s Best Interest?
- Egyptian Social Media Analysis Reveals Nation’s Perspectives on Election
- April
- Social Media Analysis Shows Range of Reactions to GSA Scandal
- Verizon Fees Have Many Saying They’ll Switch, According to Social Media Analysis
- Business 2 Community - Social Media Analysis Reveals: What’s So Pinteresting?
- Los Angeles Times - Obama Suffers More Negative Press Than GOP, Pew Study Shows
- Social Media Analysis Reveals: What’s So Pinteresting?
- Do the Dodgers Need More Magic?
- Will Ann Romney Help Her Husband Connect with Voters?
- Huffington Post - The Internet vs. Humans: Who's Telling the Truth?
- Online Opinion: Is the “Buffett Rule” Truly Class Warfare?
- More Than Just Mentions: Understanding the Online Reaction to “Pink Slime"
- ABC Online - Instagram Purchase Reopens Web's Privacy Dilemma
- ZDNet – Facebook, Instagram Chatter: By the Numbers
- Mashable - On Twitter, Facebook’s Instagram Acquisition Has a 12% Approval Rating
- Reaction to Instagram Acquisition 35% Negative
- Business 2 Community - Pew Research: How Blogs, Twitter and Mainstream Media Have Handled the Trayvon Martin Case
- Research-live.com - Sports Specialist Repucom Taps Crimson Hexagon
- Pew Research: How Blogs, Twitter and Mainstream Media Have Handled the Trayvon Martin Case
- Repucom International Selects Crimson Hexagon Social Media Analysis Platform to Augment its Sponsorship Intelligence Services
- March
- February
- January
- How has Paula Deen’s Diabetes Announcement Affected her Brand?
- Why did Zappos fare better than Sony when customer data was released?
- MSNBC - Gay Rights Advocates Hope for Unlikely Message from Obama
- The Hill - Ron Paul Triumphs On Twitter
- Is SOPA’s Fate Sealed?
- CNN Headline News - Ron Paul Wins! (On Twitter)
- Has CES Lost Its Luster?
- Business 2 Community - Has CES Lost Its Luster With Consumers?
- TechCrunch - If Twitter Had Its Own Primary, Ron Paul Would Be Winning
- Research-live.com - APCO Picks Crimson Hexagon for Social Media Analysis
- APCO Worldwide Chooses Crimson Hexagon to Enhance Client Services
- SmartMoney - Consumer Malady of 2012: Upgrade Fatigue
- The Realtime Report - #40dollars: How The White House Used Twitter To Mobilize Public Support
- Mashable - Top 2012 Social Media Resolutions: Share Less, With Fewer People
- TechCrunch - Crimson Hexagon Analysis Featured in New Year's Resolutions Study
- December
- 2011
- December
- November
- Social Media Intelligence With a Higher I.Q.
- Crimson Hexagon Announces Record Growth
- Venables Bell & Partners Selects Crimson Hexagon to Provide Comprehensive Social Media Analysis for Major Brands
- In a World of 250 Million Tweets a Day Crimson Hexagon Helps Answer a Key Question: What Does It All Mean?
- StrategyOne Announces SUNRISE™ Groundbreaking Global Media Measurement and Analytics Platform
- October
- Research-live.com - The Pew Research Center Picks Crimson Hexagon for Journalism Project
- Social Media Analysis - Moving Beyond the Hype
- Crimson Hexagon Announces Pew Research Center's Project for Excellence in Journalism Will Use ForSight Platform for Real-Time, Comprehensive Social Media Analysis in Ongoing News Content Studies
- MSNBC - Rapture Humor Resurrected
- Analysis of Online Reaction to Gadhafi's Capture and Death
- Huffington Post - The iPhone 4s Breaks Sales Records: Is It Still Disappointing?
- Social Media World Forum
- Sentiment Analysis Symposium
- ITProPortal - Twitter Users Underwhelmed by Apple iPhone 4S
- The New York Times - Tributes to Steve Jobs Flood Social Media Platforms
- AdvertisingAge - The Rewards and Pitfalls of Global Social-Media Campaigns
- NYU Stern Center for Measurable Marketing Proves that Social Media Drives More Retail Store Traffic than Traditional Media
- NYU Stern Center for Measurable Marketing Proves that Social Media Drives More Retail Store Traffic than Traditional Media
- ContentLEAD - Social Media Marketing Drives In-store Traffic
- CNET - Report: Twitter Users Tilt Negative on iPhone 4S
- ZDNet - Twitterverse Goes Sour With iPhone 4S Announcement
- The Wall Street Journal - Why We Shouldn't Have Expected iPhone 5
- Online Reaction to New Apple iPhone Announcement Shows Majority of Consumers Wanted a "5" not "4S"
- September
- The Hill - Obama's UN Speech Panned on Twitter
- Crimson Hexagon is Chosen by CP+B to Power its Social Media Analytics
- Fast Company - Crimson Hexagon Analysis Reveals Negative Reaction to Netflix CEO's Letter and Decision to Split Services
- Harmony Institute Selects Crimson Hexagon to Gauge Impact of Entertainment on Social Change
- August
- July
- Pew Research & Crimson Hexagon: Bloggers Assess Motives of the Norway Attacker
- Online Consumer Opinions Show New Netflix Plans Create Increased Opportunity for Redbox
- The Royal Couple Meets with Crimson Hexagon During Visit to Los Angeles
- Crimson Hexagon, Leading Social Intelligence Company, Signs with United Talent Agency and Adds Agency to Client Roster
- June
- Storms in the Cloud: Sony and SEGA Data Breaches Cause Continued Online Data Security Worries
- Bloomberg News - Data Mining: Twitter, Facebook and Beyond
- Bloomberg News Delves Into Social Data Mining; Features Crimson Hexagon
- Apple's iCloud Generally Well Received, But Misses the Mark for Many
- The Arab-Israeli Conflict in Social Media
- May
- April
- March
- February
- Pew Study Identifies Islam as No. 1 Religious News Topic in 2010; Uses Crimson Hexagon for Social Media Analysis
- Crimson Hexagon Appoints Patricia Gottesman as President and CEO
- For IBM's Watson, and Social Media Analysis, Human Judgment is the Name of the Game
- Online Opinions Largely Criticize US Response to Egyptian Upheaval
- January
- State of the Union Address Doesn't Impact the Masses Quite as Well as Hoped
- Was Ricky Gervais off-base at the Golden Globes?
- Pew Research Uses Crimson Hexagon to Study Online and Media Opinions Related to Tucson Shooting
- 25 Billion and Counting
- How to Move from Social Monitoring to Social Intelligence - Jan 12, 2011
- Nook Emerges as Serious Contender in the eBook Reader Universe
- 2010
- December
- November
- October
- Get Your Daily Fix: Real-Time Visualization of Trends in Online Conversations
- Powell Tate Launches Tool for Real-Time Visualization of Trends in Online Conversations
- Fast Company - Crimson Hexagon Feature Story
- The Wall Street Journal - Sentiment Tracker - 10/16 Edition
- Inside Sales / Lead Generation Representative
- Game Changing Social Media Analysis Capabilties; Brought to You by the Crimson Hexagon ForSight Platform
- Major Enhancement to Crimson Hexagon Platform Delivers Groundbreaking New Social Media Monitoring and Analysis Capabilities
- The Wall Street Journal - Sentiment Tracker - 10/4 Edition
- September
- The Wall Street Journal - Sentiment Tracker - 9/25 Edition
- Reuters - Twitter opinion analysis by Crimson Hexagon shows change in sentiment following "Tea Party Tuesday"
- Social is Media
- Broadcasting & Cable: Beyond the Hologram
- American Marketing Association - Marketing Research Conference
- Consumer Opinions Show Facebook Places Not Yet Foursquare Killer
- August
- July
- CNN Broadcast: Measuring Worldwide Reaction to Arizona Immigration Law
- TWTRCON NY 2010 - Crimson Hexagon live: "The Real-time Toolbox"
- Crimson Hexagon Adds Twitter Firehose Data Feed; Expands Social Media Analysis Capabilities
- Huffington Post: Crimson Hexagon Analysis of iPhone 4 Press Conference Reactions
- What Is Driving Consumer Satisfaction in the eBook Reader Universe?
- CNN: Crimson Hexagon Analysis: Gibbs' midterm comments had effect on Twitterverse
- Apple iPhone 4 Antenna Issue Creates Clear Opportunity for Competitive Carriers and Devices
- June
- Finding the Way Forward: Social Analytics Intelligence
- Vocal about Vuvuzelas
- Customer Success Stories
- News
- Data Sheets & White Papers
- Mashable: Obama Speech on Oil Spill Not a Hit on Facebook and Twitter
- Top 5 Things to Know About Social Media Monitoring and Business Intelligence With Crimson Hexagon
- May
- April
- March
- February
- January
- Jon Stewart Has 451% Worth of Fun with Twitter
- Crimson Hexagon supplies some of the magic in the 'Magic Wall' on CNN's post-SOTU coverage
- State of the Union "tweets"
- Room 214 Announces Strategic Partnership With Crimson Hexagon
- Seesmic's New Look A Crowd Pleaser
- Scott Brown Wins Social Media Gold in Massachusetts Senate Election
- New England technology leaders recognized as MHT Women to Watch
- CES: The good (3D), the bad (AT&T), and the boring (exhibit space)
- Conan Wins the Hearts and Minds of the Internet
- Simon Cowell Leaving Idol: Shock, Indifference and Optimism
- 2009
- December
- November
- October
- September
- August
- July
- June
- May
- April
- March
- February
- January
- Knowing "creepy" when you see it
- ARF Industry Leader Forum: Transform Your Research by Listening
- OMMA Social
- Searching v. characterizing; needle v. haystack
- Shopping like it's 1993
- Real-Time Communications Conferences & Roundtables
- Time for Hyundai to join the conversation
- Can "community artifacts" be measured?
- Social Media Jungle
- Just add breaking news: NYT & Instant Op-Eds
- 2008
- December
- November
- Reading between the keywords
- 3 ways for Johnson & Johnson to move forward, post #motrinmoms
- The plural of anecdote is not data
- Friends don't vote; Evangelists do
- Crimson Hexagon Presenting at it Conference
- MITX Awards
- Of Obama-mania and brand remixes
- Exploring safe, effective UGC with CMO Club
- CMO Club dinner
- On complex opinions
- Web 2.0 Summit
- Election eve
- ad:tech
- BU School of Management: Empower
- October
- Observing consumers in the wild
- Interviews with Candace Fleming at NMS
- Transforming Research. Are you Listening?
- Deep in the heart of #FCF08
- Forrester Consumer Forum
- Capturing opinion on Caribou Barbie and robocalls
- Is sentiment contagious?
- Filtering out the filth
- Social Media Breakfast: Boston
- Relying on the Kindness of Strangers
- Candace Fleming at New Marketing Summit
- Of tombstones and opportunities
- Reminder: New Marketing Summit
- Big data keeps getting easier
- Tribal listening
- Brands turn aspiration into performance
- September
- 2013
Social Media Analysis Blog

Enthusiastic Social Buzz for The Great Gatsby
May 21, 2013
When one of the year’s most anticipated films, The Great Gatsby, opened on May 10th, it was met with mixed critical reviews. News stories reported that some viewers were delighted with Baz Luhrmann’s remake, while others were bitterly disappointed this interpretation of F. Scott Fitzgerald’s classic American story. While many news stories discussed these polarized opinions about the film, we were interested in how movie-goers expressed their opinions on social media, spreading the word — good or bad — about the film to their social networks. MORE

Market Research Through Social Media…Context Is King!
May 15, 2013
Social media ‘listening’ has been around for a while, and has generally referred to simply checking up on ‘Buzz’ or ‘Share of Voice’. The assumption is that the more people are talking about your brand, the better. But what about negative sentiment? For example, if a retailer gets into trouble because of bad financial results, a poorly received advertising campaign, or a supply-chain issue, their share of voice will be huge, as the world reacts, but this isn’t a good thing. MORE

When a Brand Crisis Hits the Headlines – How Deep Is Its Impact?
May 13, 2013
A brand can better shape its response and prepare for financial implications associated with a brand crisis with a comprehensive understanding of its public perception over time. But there are often broader consequences to be considered, and the wealth of social media data published each day offers a multitude of opportunities to measure and strategically respond to these impacts. MORE

Using Social Media Data to Understand Censorship in China
May 10, 2013
What is the point of the censorship program? What do censorship practices indicate about the intentions of the Chinese government? Gary King, Founder and Chief Scientist at Crimson Hexagon, and co-authors conducted the first large scale analysis of this secretive program. The research team downloaded millions of social media posts before the Chinese government could read and censor those they deemed inappropriate, and then assessed whether each post was censored. They then applied Crimson Hexagon technology to all these posts. While most everyone thinks criticisms of the government are censored, the research team found that this is not the case. MORE

Introducing Live Stream for Real-Time Social Media Monitoring
May 8, 2013
Social media conversation can change in an instant. Crimson Hexagon introduces Live Stream real time social media monitoring. Live Stream capability to complement historical opinion analysis featuring three main components: a running post list, live map, and hourly volume graph, allowing real-time monitoring and measurement of post and tweet keywords. MORE

UK Agencies Joining, and Leading, the Conversation
April 29, 2013
Last week, Crimson Hexagon hosted an event in London, where a number of the UK’s top agencies were invited to join in a conversation around the importance of understanding and analyzing consumer sentiment. To stimulate the conversation, our own VP of Marketing, Wayne St Amand, described Crimson Hexagon and how agencies can use our Forsight platform, and then introduced our two speakers for the evening; Oliver Snoddy, head of planning at Twitter UK, and Dan Naylor, Co-founder and Managing Director of Laterall. MORE

Consumer Opinion Reveals New Opportunities for Automotive Industry
April 23, 2013
In Europe, diesel-fueled cars now account for approximately 50% of light-duty vehicle sales. We were curious to find what potential car buyers in the U.S. think of clean diesel? Do old perceptions hold their ground? What can the automotive industrylearn from online consumer opinion to help brands such as BMW, Mazda and Mercedes-Benz better market their new diesel entries, which are scheduled to launch this year? MORE

Spirit of Boston Endures Amid Tragedy
April 22, 2013
Last Tuesday at Crimson Hexagon’s headquarters in Boston, we took a moment of silence for the victims of the bombings on Marathon Monday. For our blog, this moment of silence turned into days of silence as we coped with the tragedy, followed the news, hoped for answers, and tried to find the right words. Today, we again will take a moment of silence to remember Martin, Lingzi, Krystle, Sean, and all who were injured or affected by this tragedy. MORE

Analysis of Mobile Payments Reveals Bullish Consumer Sentiment: Part 2
April 11, 2013
In Part 2 on the study on mobile payments, referencing the framework provided in the READI Model, we explore what can we now learn about specific early movers in mobile payments. When employed within a business entity, social intelligence provides a dynamic business-relevant reflex: it can be employed to evaluate new business strategy and to inform the appropriate organizational response to new and disruptive innovations, and marketplace shifts. MORE

Assessing Liberty Mutual Advertising Campaign
Liberty Mutual Insurance invested heavily in an advertising campaign for one of the biggest television events of the year: March Madness. At Crimson Hexagon, we were curious how much social engagement was fueled by this ad campaign. And, more importantly, we wanted to analyze how audiences and consumers engaged with the Liberty Mutual NCAA ad campaign. MORE

