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Social Media Listening Helps Marketers Turn Brand Crises into Opportunities View a sample screen

Social Media Listening Helps Marketers Turn Brand Crises into Opportunities

Posted by on Oct 23, 2014 in Advertising & Marketing, Brand Affinity, Brand Crisis Management, Brand Management, Market Research

October 23, 2014

Sporting Goods retailers have notoriously targeted young males as a main source of consumers income. With a growing advertising trend for young female athleticism, girls are looking to see their own faces represented in these brands. We analyzed the social conversation surrounding a crisis within one of the top performance goods businesses, Dick’s Sporting Good. We also suggest new potential marketability for future growth with information from our social data tool, ForSight.
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A New Office in South Bank for Crimson’s Growing EMEA Team View a sample screen

A New Office in South Bank for Crimson’s Growing EMEA Team

Posted by on Oct 21, 2014 in Brand Management, Crimson Hexagon News, Current Events, Customer Experience

October 21, 2014

Crimson Hexagon is expanding and with that, we required an innovative, unique space to host our EMEA office. We have found a new home in London’s South Bank, a creatively empowered area where new businesses are building their futures. This is an exciting time for our Crimson Team in Europe as we look to the future of Crimson’s international presence.
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5 Reasons Why You Need Social Metrics View a sample screen

5 Reasons Why You Need Social Metrics

Posted by on Oct 20, 2014 in Brand Affinity, Brand Crisis Management, Brand Management, Social Media Analytics

October 20, 2014

Why are social media metrics important for your team? How can you successfully implement a strategy that monitors social data and increases engagement from consumers? Using ForSight, companies can see the real-time results of social analysis and use the results to advance consumer outreach campaigns. We parse down the discussion to make a simple list of what metrics matter for today’s businesses.
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Social Users Say: What NFL Crisis? View a sample screen

Social Users Say: What NFL Crisis?

Posted by on Oct 17, 2014 in Advertising Effectiveness, Brand Affinity, Brand Crisis Management, Brand Management, Media, Sports and Entertainment

October 17, 2014

As Ray Rice and other NFL players deal with their legal troubles, social media users have responded to the controversies in a surprising fashion. This analysis shares the importance of brand management during times of crises, even for mega-businesses such as the National Football League.
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Industry Leaders Envision Social Data’s Future View a sample screen

Industry Leaders Envision Social Data’s Future

Posted by on Oct 16, 2014 in Crimson Hexagon News, Current Events, ForSight Product Use, Industry and Trends

October 16, 2014

How should analysts use social data? What are the boundaries of ethical behavior when diving into people’s unbiased social conversations? These are some of the questions the top minds of social data companies pondered when they met at the Big Boulder Initiative this week. Our CTO Chris Bingham shared his thoughts on pro bono work connected to social data, and the goal of making our enterprise-level tools available for all business and academic needs.
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Social Analytics That Affect Your Business View a sample screen

Social Analytics That Affect Your Business

Posted by on Oct 15, 2014 in Advertising & Marketing, Brand Affinity, Brand Crisis Management, Brand Management, Competitive Intelligence, Social Media Analytics

October 15, 2014

With the social media landscape shifting every day, it’s important to parse down the conversation and track what really matters for your business. We pulled together the top analyses that work for us at Crimson, and compiled this list of social data collection success stories. These are tips that can be applied on almost every marketing strategy for socially-savvy businesses.
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Assessing Global Food Security Conversation with Social Media View a sample screen

Assessing Global Food Security Conversation with Social Media

Posted by on Oct 9, 2014 in Advertising & Marketing, Brand Management, Consumer Packaged Goods, Market Research, Social Media Analytics

October 09, 2014

DuPont and Crimson Hexagon worked together to create world-wide analyses on the social conversations that surround food security. We participated with ForSight, sharing data sourced in eight different languages and sharing insights into the global food conversation. We were able to account for high-level cultural perceptions of food initiatives and their role in different countries.
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Best Practices From Social CEOs View a sample screen

Best Practices From Social CEOs

Posted by on Oct 8, 2014 in Advertising & Marketing, Brand Management, Competitive Intelligence, Customer Experience, Industry and Trends, Social Insight Bloggers, Social Media Analytics

October 08, 2014

Crimson Hexagon’s Social CEOs webinar series launches this month to share insights for social reach and engagement. CEO of Crimson Hexagon Stephanie Newby will host the series, sharing her experiences with social and her public identity and interviewing her executive-level guests on a variety of topics related to social. The series will give listeners a unique, insider look into the strategy behind socially-facing companies, and how their leaders position their social voices effectively.
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Crimson Hexagon Celebrates Sponsorship of Shorty Award Season View a sample screen

Crimson Hexagon Celebrates Sponsorship of Shorty Award Season

Posted by on Oct 6, 2014 in Entertainment & Media, Media, Sports and Entertainment, Social Insight Bloggers, Social Media Analytics

October 06, 2014

This year, Crimson Hexagon is sponsoring the Shorty Awards, a ceremony focused on awarding outstanding content through social media. The Crimson team visited New York to attend the launch party for the Shortys’ season, where they enjoyed meeting innovators of social media and getting to know the Sawhorse Media team.
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How Social Media Engagement Brings Your Brand to Life View a sample screen

How Social Media Engagement Brings Your Brand to Life

Posted by on Oct 3, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Management, Current Events, Entertainment & Media

October 03, 2014

Films promoted over social media have reached new heights with the premiere of Gillian Flynn’s “Gone Girl”. Social consumers reacted to their first advertisements, the possible translation of the book to film, and the strategic social advertising that premiered on avenues such as Pinterest. These conversation, analyzed through ForSight, were compiled to understand the greater success of the social branding and advertising leading up to the movie’s opening day.
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Agency Life Cycle: Creating Content That Matters View a sample screen

Agency Life Cycle: Creating Content That Matters

Posted by on Oct 3, 2014 in Advertising & Marketing, Agencies, Agency Social Revolution, Market Research, Social Media Analytics

October 03, 2014

When you need to build a content strategy geared towards a specific audience, it can be a challenge to know whether or not the material will connect. With social analysis, you have the data to prove what is alive and happening for your target social media users and direct your campaign content towards these sectors with ease and efficiency.
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Dairy Milk is the Best Milk, According to Social View a sample screen

Dairy Milk is the Best Milk, According to Social

Posted by on Sep 30, 2014 in Advertising & Marketing, Consumer Packaged Goods, Industry and Trends, Market Research, Retail

September 30, 2014

Consumers discuss their preferences for products on social media every day, but they don’t always use product names. This study uses the ForSight social media analysis platform to listen to consumer discussion dairy and non-dairy milk, to guide marketing and product development.
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Capitalize on Seasonal Trends to Boost Engagement View a sample screen

Capitalize on Seasonal Trends to Boost Engagement

Posted by on Sep 24, 2014 in Advertising & Marketing, Brand Affinity, Brand Management

September 24, 2014

Social gives brands the opportunity to engage on cultural trends and personal values. Because seasonally-significant branding shares well over social, it can help determine new or powerful value customers. Social data enables brand to compartmentalize the discourse of seasonal social discussion to investigate what these user segments care about and what they’re willing to purchase.
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Crimson Hexagon Indexes 500 Billion Posts View a sample screen

Crimson Hexagon Indexes 500 Billion Posts

Posted by on Sep 23, 2014 in Advertising & Marketing, Crimson Hexagon News, ForSight Product Use, Industry and Trends, Market Research

September 23, 2014

Crimson Hexagon CTO Chris Bingham shares the history and reflection on the landmark moment: our social media data library has reached 500 billion posts. With access to such a breadth of consumer information, Crimson Hexagon’s customers can use the ForSight social listening tool to identify relevant business insights in minutes.
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Social Insights Tool is a Trailblazer for Digital Marketing View a sample screen

Social Insights Tool is a Trailblazer for Digital Marketing

Posted by on Sep 18, 2014 in Advertising & Marketing, Industry and Trends, Social Media Analytics Solutions: Use Cases and Industries, Travel & Leisure

September 18, 2014

As a digital marketer, it’s crucial to have your business accurately represented on social media, and to understand what people care about, in relation to your business. ForSight, our social listening tool, has the speed and precision to refine the data analysis and pinpoint your social media needs in minutes to meet real-time digital marketing needs.
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