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The Prince, The Duchess, and…The King? Royal Sentiment After Visit View a sample screen

The Prince, The Duchess, and…The King? Royal Sentiment After Visit

Posted by on Dec 16, 2014 in Current Events, Entertainment & Media, Government, Media, Sports and Entertainment

December 16, 2014

When the royal family visited New York, they attended an NBA game and met with one of the arguably most famous players today. The social response was immediate and shifted the demographics involved with typical NBA conversations. We analyzed the discussion and shared the results.
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Crimson Hexagon Celebrates Its Second Year in Europe! View a sample screen

Crimson Hexagon Celebrates Its Second Year in Europe!

Posted by on Dec 15, 2014 in Crimson Hexagon News, Current Events, Customer Experience, Social Media Analytics Solutions: Use Cases and Industries

December 15, 2014

As we have continually improved our technology over the last couple of years, we have also developed an outstanding european presence. These developments are supported and have flourished due to our EMEA-based Crimson Hexagon team. Our own Luke Moore, Director of EMEA Sales, discusses the beginning of Crimson abroad to where we stand today.
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Brand Affinity Struts Over Social in Victoria’s Secret Fashion Show View a sample screen

Brand Affinity Struts Over Social in Victoria’s Secret Fashion Show

Posted by on Dec 11, 2014 in Advertising & Marketing, Brand Affinity, Brand Management

December 11, 2014

Another holiday season brings another Victoria’s Secret Fashion Show. The televised event drew over 9.29 million viewers and social media was buzzing with the discussions. But is the campaign an effective use of capital for brand affinity? We analyzed the social data behind the show and found the Victoria’s Secret viewers have an immense connection to the brand, and their conversation represents that dedication.
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What’s Behind the L.L. Bean Boot Shortage? View a sample screen

What’s Behind the L.L. Bean Boot Shortage?

Posted by on Dec 10, 2014 in Brand Management, Consumer Packaged Goods, Current Events, Customer Experience, Industry and Trends

December 10, 2014

One of the largest retailers in the country, L.L.Bean, experiences a shortage during the holiday season for the high demand of the favorite boots. What is the social response? Could this crisis have been prevented when acknowledging the social data behind it? We analyzed the conversation as it unfolded over social media.
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Black Friday and Cyber Monday Infographic View a sample screen

Black Friday and Cyber Monday Infographic

Posted by on Dec 8, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Brand Management

December 08, 2014

Who drives the most conversation on the busiest shopping days of the year? We analyzed the top two shopping days we could think of: Black Friday and Cyber Monday to measure, year-over-year, what brands are resonating with consumers. The results prove that consumers can’t get enough of these deals, with conversation volume growing on both annual shopping days.
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Using Social Listening to Strengthen Campaign Strategy View a sample screen

Using Social Listening to Strengthen Campaign Strategy

Posted by on Dec 3, 2014 in Advertising & Marketing, Advertising Effectiveness, Agency Social Revolution, Brand Affinity, Brand Crisis Management, Brand Management

December 03, 2014

In this next step of our agency campaign lifecycle, we focus on the power of social analysis in determining strategy for campaign decision-making. When the media planning and , agencies must be able to make agile changes to strategy, particularly if the campaign comes under fire.
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Did Whole Foods’ “Values Matter” Ad Campaign Inspire Consumers? View a sample screen

Did Whole Foods’ “Values Matter” Ad Campaign Inspire Consumers?

Posted by on Nov 26, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Management

November 26, 2014

When Whole Foods announced their first ever national advertising campaign, we decided to look at its initial social perception across the country. We analyzed the conversation surrounding the campaign’s launch and the interests and preferences of those discussing the campaign to gain insight into the success of Whole Foods reaching consumers on a national scale.
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Crimson Hexagon Shares Social Data on Giving Tuesday View a sample screen

Crimson Hexagon Shares Social Data on Giving Tuesday

Posted by on Nov 25, 2014 in Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

November 25, 2014

We analyzed the social conversation leading up to (and after) last year’s Giving Tuesday as a baseline to compare the conversation for 2014 after we attend the Charities Aid Foundation London headquarters event. With this analysis, goodwill ambassadors can properly analyze what social conversation drives #givingtuesday.
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Feminist Representations Through Social Listening View a sample screen

Feminist Representations Through Social Listening

Posted by on Nov 24, 2014 in Advertising & Marketing, Industry and Trends, Media Research, Media, Sports and Entertainment

November 24, 2014

The language and social sentiment associated with feminism is changing. Marketing and advertising firms are embracing the ideals for promotional strategies and support for equal pay is at the forefront of activist conversation. We conducted an analysis over the changing way feminist representations and language are portrayed on social media, and what that can mean for empowering social change.
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Identifying a Pricing Glitch Before it’s Too Late! View a sample screen

Identifying a Pricing Glitch Before it’s Too Late!

Posted by on Nov 21, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Management, Consumer Electronics, Retail

November 21, 2014

When looking to implement a price-matching or other retail strategy, it’s crucial to listen to the social market. Walmart’s price-matching technique led to a online conundrum as users began gaming the online shopping system with false accounts. The social response was overwhelming and a quick indicator of a program’s ineffectiveness. By listening to the public, top retailers can stay on top of crises and make real-time decisions.
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Social Media Listening Strategies to Engage Black Friday Shoppers View a sample screen

Social Media Listening Strategies to Engage Black Friday Shoppers

Posted by on Nov 20, 2014 in Advertising & Marketing, Brand Management, Consumer Electronics, Retail, Shopping Experience

November 20, 2014

During the holiday season, social listening gives businesses the ability to make strategic decisions based on real-time interests of social users. With social data in hand, brands can remain at the forefront of social conversation and campaign effectively for the largest consumer shopping days of the year.
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The Social Response to Calvin Klein’s Troublesome Beauty Standards View a sample screen

The Social Response to Calvin Klein’s Troublesome Beauty Standards

Posted by on Nov 18, 2014 in Current Events, Industry and Trends, Media, Sports and Entertainment, Retail

November 18, 2014

When a brand is looking to embark on a new campaign in the fashion industry, it’s important to know the audience it reaches and their triggers of negative sentiment. Calvin Klein launched their new campaign centered around a healthier model to promote a “perfectly fit” image of fashion. Social media was not convinced, and the discussion exploded around plus-size models and unrealistic body images.
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Presidential Approval Ratings and Social Sentiment View a sample screen

Presidential Approval Ratings and Social Sentiment

Posted by on Nov 17, 2014 in Brand Management, Entertainment & Media, Government, Media, Sports and Entertainment

November 17, 2014

What do approval ratings look like over social media? Can you gauge social responses as an indicator for political positioning? Do these numbers correspond to each other in verifiable pattern? Here at Crimson, we compared Obama’s political sentiment to the real-time events that are affecting his perception and his numbers with our social data library.
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Social Sentiment in Streaming: Taylor Swift and Spotify View a sample screen

Social Sentiment in Streaming: Taylor Swift and Spotify

Posted by on Nov 14, 2014 in Current Events, Entertainment & Media, Media Research, Media, Sports and Entertainment

November 14, 2014

Music streaming platforms have been a key part of music culture, offering users autonomy to listen and pay what they wish for music. We analyzed social sentiment developing around Taylor Swift’s decision to remove her music collection from Spotify, the free or low-priced music streaming platform. The analysis proved to indicate a powerful response: users care passionately about their rights for listening on their streaming platforms and feel resentful of Swift’s departure.
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Identifying and Tracking Brand Influencers With Social Data View a sample screen

Identifying and Tracking Brand Influencers With Social Data

Posted by on Nov 12, 2014 in Brand Affinity, Brand Management, Market Research, Social Media Analytics

November 12, 2014

Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.
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