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Crimson Hexagon Shares Social Data on Giving Tuesday View a sample screen

Crimson Hexagon Shares Social Data on Giving Tuesday

Posted by on Nov 25, 2014 in Crimson Hexagon News, Current Events, Industry and Trends, Social Media Analytics

November 25, 2014

We analyzed the social conversation leading up to (and after) last year’s Giving Tuesday as a baseline to compare the conversation for 2014 after we attend the Charities Aid Foundation London headquarters event. With this analysis, goodwill ambassadors can properly analyze what social conversation drives #givingtuesday.
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Feminist Representations Through Social Listening View a sample screen

Feminist Representations Through Social Listening

Posted by on Nov 24, 2014 in Advertising & Marketing, Industry and Trends, Media Research, Media, Sports and Entertainment

November 24, 2014

The language and social sentiment associated with feminism is changing. Marketing and advertising firms are embracing the ideals for promotional strategies and support for equal pay is at the forefront of activist conversation. We conducted an analysis over the changing way feminist representations and language are portrayed on social media, and what that can mean for empowering social change.
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Identifying a Pricing Glitch Before it’s Too Late! View a sample screen

Identifying a Pricing Glitch Before it’s Too Late!

Posted by on Nov 21, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Management, Consumer Electronics, Retail

November 21, 2014

When looking to implement a price-matching or other retail strategy, it’s crucial to listen to the social market. Walmart’s price-matching technique led to a online conundrum as users began gaming the online shopping system with false accounts. The social response was overwhelming and a quick indicator of a program’s ineffectiveness. By listening to the public, top retailers can stay on top of crises and make real-time decisions.
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Social Media Listening Strategies to Engage Black Friday Shoppers View a sample screen

Social Media Listening Strategies to Engage Black Friday Shoppers

Posted by on Nov 20, 2014 in Advertising & Marketing, Brand Management, Consumer Electronics, Retail, Shopping Experience

November 20, 2014

During the holiday season, social listening gives businesses the ability to make strategic decisions based on real-time interests of social users. With social data in hand, brands can remain at the forefront of social conversation and campaign effectively for the largest consumer shopping days of the year.
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The Social Response to Calvin Klein’s Troublesome Beauty Standards View a sample screen

The Social Response to Calvin Klein’s Troublesome Beauty Standards

Posted by on Nov 18, 2014 in Current Events, Industry and Trends, Media, Sports and Entertainment, Retail

November 18, 2014

When a brand is looking to embark on a new campaign in the fashion industry, it’s important to know the audience it reaches and their triggers of negative sentiment. Calvin Klein launched their new campaign centered around a healthier model to promote a “perfectly fit” image of fashion. Social media was not convinced, and the discussion exploded around plus-size models and unrealistic body images.
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Presidential Approval Ratings and Social Sentiment View a sample screen

Presidential Approval Ratings and Social Sentiment

Posted by on Nov 17, 2014 in Brand Management, Entertainment & Media, Government, Media, Sports and Entertainment

November 17, 2014

What do approval ratings look like over social media? Can you gauge social responses as an indicator for political positioning? Do these numbers correspond to each other in verifiable pattern? Here at Crimson, we compared Obama’s political sentiment to the real-time events that are affecting his perception and his numbers with our social data library.
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Social Sentiment in Streaming: Taylor Swift and Spotify View a sample screen

Social Sentiment in Streaming: Taylor Swift and Spotify

Posted by on Nov 14, 2014 in Current Events, Entertainment & Media, Media Research, Media, Sports and Entertainment

November 14, 2014

Music streaming platforms have been a key part of music culture, offering users autonomy to listen and pay what they wish for music. We analyzed social sentiment developing around Taylor Swift’s decision to remove her music collection from Spotify, the free or low-priced music streaming platform. The analysis proved to indicate a powerful response: users care passionately about their rights for listening on their streaming platforms and feel resentful of Swift’s departure.
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Identifying and Tracking Brand Influencers With Social Data View a sample screen

Identifying and Tracking Brand Influencers With Social Data

Posted by on Nov 12, 2014 in Brand Affinity, Brand Management, Market Research, Social Media Analytics

November 12, 2014

Some of the most powerful forms of brand conversation cannot be sourced from within a company; they must draw attention through outside influence to effect the consumer’s purchase intent and buying process. The impact of such outside support has led to the rise of Influencer marketing in brands everywhere. Stephanie Newby speaks to the power of a socially-significant influencer on a brand’s reputation and worth.
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What Effect Can Social Insights Have on the Annual Report? View a sample screen

What Effect Can Social Insights Have on the Annual Report?

Posted by on Nov 11, 2014 in Brand Management, Consulting Advisory, Financial Services, Investment Research

November 11, 2014

Here at Crimson Hexagon, we want to know: how can social data be useful when discussing or revealing financial reporting to the public? The annual report for businesses can be a defining market factor for company’s success. The perception of the company is just as significant as the reported growth, and subsequently, how these results appear in social analysis.
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Social Insights About the Stock Market View a sample screen

Social Insights About the Stock Market

Posted by on Nov 7, 2014 in Advertising & Marketing, Financial Services, Industry and Trends, Investment, Investment Research

November 07, 2014

Who talks about the Dow and Nasdaq markets over social media? What do these users say and what are their interests and passions? These social insights can lead to a more refined understanding of how financial-savvy social users share updates and how to reach them through other shared channels.
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How Top Influencers Shaped the Climate Change Debate View a sample screen

How Top Influencers Shaped the Climate Change Debate

Posted by on Nov 6, 2014 in Current Events, Market Research, Media Research, News Story Augmentation

November 06, 2014

When looking for influential leaders in a political campaign, it may not be the most funded voice in the room that holds the public’s attention. We analyzed the social conversation surrounding the climate change debate, specifically, what key influencers rise to the top through social analysis. By understanding who these voices are in association with the interests and preferences of users, informed strategists can successfully position a key leader within their political arena.
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Keurig 2.0 Launch Benefits From Influencer Marketing View a sample screen

Keurig 2.0 Launch Benefits From Influencer Marketing

Posted by on Nov 3, 2014 in Advertising Effectiveness, Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

November 03, 2014

How can a major company increase patronage and support within their brand? Find an advocate that can serve to be an influencer within that sector. We analyzed the discussion around the product launch for Keurig’s 2.0 coffeemaker and their influence marketing success; this model can be applied across brands revamping current marketing strategy with social insights to help identify key influencers.
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Social Data Quiz: What Should You Be For Halloween? View a sample screen

Social Data Quiz: What Should You Be For Halloween?

Posted by on Oct 30, 2014 in Customer Experience, Entertainment & Media, Media, Sports and Entertainment, Social Media Analytics

October 30, 2014

Halloween comes but once a year, so here at Crimson, we gathered the social data surrounding this scary holiday to determine what costume would work best for your personality (according to your interests and preferences found in our Affinities tool). Take our social data quiz to learn what you should be wearing this Halloween!
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Impact of Mobile Technology on Consumer Packaged Goods View a sample screen

Impact of Mobile Technology on Consumer Packaged Goods

Posted by on Oct 29, 2014 in Brand Management, Consumer Packaged Goods, Industry and Trends

October 29, 2014

Shoppers are turning to their mobile devices for more support in every aspect of their lives, including the purchasing of consumer packaged goods. At Crimson Hexagon, we looked into the conversation surrounding consumer purchase behavior when people buy their favorite items. By comparing these discussions, we can see patterns emerge for mobile technology’s impact and appeal for the average grocery store shopper.
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Scary Movie Season Offers Frightening Social Insights View a sample screen

Scary Movie Season Offers Frightening Social Insights

Posted by on Oct 28, 2014 in Advertising & Marketing, Brand Management, Entertainment & Media, Media, Sports and Entertainment

October 28, 2014

The billion-dollar movie industry anticipates the “scariest” time of the year with a variety of horror blockbusters in theaters. The social conversation surrounding each film premiere and viewer’s responses can help us understand the larger picture of what is a successful and lucrative theme to base horror projects on, as well as dive into the deeper understanding of who is watching each film. We analyzed the overall conversation on Annabelle, Dracula Untold and Ouija to compare trends and unique features of each movie’s audiences through social insights.
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Social Media Listening Helps Marketers Turn Brand Crises into Opportunities View a sample screen

Social Media Listening Helps Marketers Turn Brand Crises into Opportunities

Posted by on Oct 23, 2014 in Advertising & Marketing, Brand Affinity, Brand Crisis Management, Brand Management, Market Research

October 23, 2014

Sporting Goods retailers have notoriously targeted young males as a main source of consumers income. With a growing advertising trend for young female athleticism, girls are looking to see their own faces represented in these brands. We analyzed the social conversation surrounding a crisis within one of the top performance goods businesses, Dick’s Sporting Good. We also suggest new potential marketability for future growth with information from our social data tool, ForSight.
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