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Key Value of Social Derived From Consumer Purchase Behavior View a sample screen

Key Value of Social Derived From Consumer Purchase Behavior

Posted by on Jan 20, 2015 in Brand Management, Competitive Intelligence, ForSight Product Use, Industry and Trends, Market Research, Software & Internet

January 20, 2015

Crimson SVP of Product, Errol Apostolopoulos, spoke at last week’s BWG Social Conversion Forum in New York City on January 15. The insights from top minds were sharing in the forum, talking about the future as we move social data toward predictive analytics.
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Big Brands Jump on Socially-Trending Phrase #FiveWordsToRuinADate View a sample screen

Big Brands Jump on Socially-Trending Phrase #FiveWordsToRuinADate

Posted by on Jan 16, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Current Events

January 16, 2015

When #FiveWordsToRuinADate started trending this week, it seemed to be a quick and funny hashtag that would lose value quickly. Several major brands saw the real-time value of the hashtag, and voiced their opinions relating to the tweet, and their “company values”. The results? A cheap and effective method for reaching potential leads
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Social Analysis Fuels Fan Acquisition Success View a sample screen

Social Analysis Fuels Fan Acquisition Success

Posted by on Jan 14, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Management, Case Studies, Market Research

January 14, 2015

We worked with Socialtyze, a ForSight platform user, to create this use case explaining how Affinities technology has helped improve their social media buying strategy for clients. The interests and preferences surrounding a topic of choice have helped refine keyword strategy for a particular group that’s interested in a product launch or movie release. This has been extremely effective in improving their keyword campaign performance.
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Why #GamerGate Caused Intel’s CES Announcement to Backfire View a sample screen

Why #GamerGate Caused Intel’s CES Announcement to Backfire

Posted by on Jan 12, 2015 in Brand Crisis Management, Brand Management, Consumer Electronics, Current Events, Media, Sports and Entertainment

January 12, 2015

We analyzed the conversation surrounding Intel’s speech and initiative announcement at CES this year. The presentation garnered extensive response from the gaming community over social media, discussing and debating the polarizing topic of women visualization on virtual gaming systems.
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McDonald’s Shakes Up Its Advertising Strategy With #ChooseLovin View a sample screen

McDonald’s Shakes Up Its Advertising Strategy With #ChooseLovin

Posted by on Jan 8, 2015 in Advertising & Marketing, Agencies, Brand Affinity, Brand Management

January 08, 2015

McDonald’s teamed up with the advertising giant Leo Burnett to create a brilliantly funny video as a part of their #chooselovin campaign. We decided to investigate the social response to the commercial, and the sentiment was overwhelmingly positive. Why was this particular campaign so successful? We took a deeper look.
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Crimson Hexagon’s Year in Review for 2014 View a sample screen

Crimson Hexagon’s Year in Review for 2014

Posted by on Jan 7, 2015 in Current Events, ForSight Product Use, Media Research, News Story Augmentation, Social Media Analytics

January 07, 2015

It’s been quite an eventful year here at Crimson Hexagon. We launched new product features, reached new heights in our data library, grew the size of our US and EMEA teams, and, did it all while providing excellent customer service and support. Here are some of our favorite company successes from 2014.
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The Interview: The Controversy Examined View a sample screen

The Interview: The Controversy Examined

Posted by on Jan 6, 2015 in Entertainment & Media, Industry and Trends, Media, Sports and Entertainment

January 06, 2015

Media outlets were quick to respond to Sony’s latest film, “The Interview”, featuring Seth Rogan and James Franco. But what did social users have to say about the controversy surrounding the film’s hacking, and then, its deliberate release? We analyzed the social conversation to see how the premiere played out through social analysis.
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Fat Is Not Bad! Market Research Insights from Social Data View a sample screen

Fat Is Not Bad! Market Research Insights from Social Data

Posted by on Jan 5, 2015 in Industry and Trends, Market Research, Media, Sports and Entertainment, Travel & Leisure

January 05, 2015

When market researchers build their comparative analyses, it’s important to highlight the depth of social data. By utilizing the largest source of unsolicited consumer opinions, researchers can explore the relevance of health misconceptions in their markets and the find opportunities to build new business by informing consumers.
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Three Reasons Social Insights Matter for Non-Profits View a sample screen

Three Reasons Social Insights Matter for Non-Profits

Posted by on Dec 22, 2014 in Government, Industry and Trends, Market Research

December 22, 2014

The directors of our Social Impacts program speak about the power of social data for leading change and growth in the non-profit sector. With the insights provided from social analysis, decision-makers for goodwill campaigns can be extremely informed in making changes for the betterment of their businesses. We used the Red Kettle campaign run by the Salvation Army as an example.
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Would Twitter Have Convicted Adnan Syed? Reactions to Serial View a sample screen

Would Twitter Have Convicted Adnan Syed? Reactions to Serial

Posted by on Dec 19, 2014 in Current Events, Entertainment & Media, Media, Sports and Entertainment, News Story Augmentation

December 20, 2014

As Sarah Koenig wrapped up her Serial podcasts, reactions to the information and lack of finality poured in over the internet. We analyzed the discussion to see if those who discuss the main suspects via social believed in their innocence or guilt. Would a jury of Twitterers convict Syed today?
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The Prince, The Duchess, and…The King? Royal Sentiment After Visit View a sample screen

The Prince, The Duchess, and…The King? Royal Sentiment After Visit

Posted by on Dec 16, 2014 in Current Events, Entertainment & Media, Government, Media, Sports and Entertainment

December 16, 2014

When the royal family visited New York, they attended an NBA game and met with one of the arguably most famous players today. The social response was immediate and shifted the demographics involved with typical NBA conversations. We analyzed the discussion and shared the results.
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Crimson Hexagon Celebrates Its Second Year in Europe! View a sample screen

Crimson Hexagon Celebrates Its Second Year in Europe!

Posted by on Dec 15, 2014 in Crimson Hexagon News, Current Events, Customer Experience, Social Media Analytics Solutions: Use Cases and Industries

December 15, 2014

As we have continually improved our technology over the last couple of years, we have also developed an outstanding european presence. These developments are supported and have flourished due to our EMEA-based Crimson Hexagon team. Our own Luke Moore, Director of EMEA Sales, discusses the beginning of Crimson abroad to where we stand today.
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Brand Affinity Struts Over Social in Victoria’s Secret Fashion Show View a sample screen

Brand Affinity Struts Over Social in Victoria’s Secret Fashion Show

Posted by on Dec 11, 2014 in Advertising & Marketing, Brand Affinity, Brand Management

December 11, 2014

Another holiday season brings another Victoria’s Secret Fashion Show. The televised event drew over 9.29 million viewers and social media was buzzing with the discussions. But is the campaign an effective use of capital for brand affinity? We analyzed the social data behind the show and found the Victoria’s Secret viewers have an immense connection to the brand, and their conversation represents that dedication.
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What’s Behind the L.L. Bean Boot Shortage? View a sample screen

What’s Behind the L.L. Bean Boot Shortage?

Posted by on Dec 10, 2014 in Brand Management, Consumer Packaged Goods, Current Events, Customer Experience, Industry and Trends

December 10, 2014

One of the largest retailers in the country, L.L.Bean, experiences a shortage during the holiday season for the high demand of the favorite boots. What is the social response? Could this crisis have been prevented when acknowledging the social data behind it? We analyzed the conversation as it unfolded over social media.
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Black Friday and Cyber Monday Infographic View a sample screen

Black Friday and Cyber Monday Infographic

Posted by on Dec 8, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Brand Management

December 08, 2014

Who drives the most conversation on the busiest shopping days of the year? We analyzed the top two shopping days we could think of: Black Friday and Cyber Monday to measure, year-over-year, what brands are resonating with consumers. The results prove that consumers can’t get enough of these deals, with conversation volume growing on both annual shopping days.
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