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Social Monitoring Informs Pinterest Marketing Strategy View a sample screen

Social Monitoring Informs Pinterest Marketing Strategy

Posted by on Aug 13, 2014 in Advertising & Marketing, Advertising Effectiveness, Market Research

August 13, 2014

Finding the right campaign to reach a new demographic of consumers can be painstaking. We analyzed the social conversation around Pinterest users, particularly within the male demographic, to see how monitoring social media can better inform advertising campaign strategy. Social Analysis can find the balance between new outreach without distancing your current customer base.
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Market Basket Controversy Ignites Through Social Media View a sample screen

Market Basket Controversy Ignites Through Social Media

Posted by on Aug 4, 2014 in Brand Affinity, Brand Crisis Management, Brand Management, Retail

August 04, 2014

Market Basket’s brand is permeating with controversial social discussion. Crimson analyzed the social output which helped drive advocates to organize in peaceful protests across the New England area. The success of these protests offers continual brand crisis communication insight through social data of what exactly went wrong for the grocery chain and how they can improve.
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Social Media Predicts NBA Stars’ Placement View a sample screen

Social Media Predicts NBA Stars’ Placement

Posted by on Aug 1, 2014 in Agencies, Brand Affinity, Entertainment & Media, Media, Sports and Entertainment

August 01, 2014

With the excitement around free agents LeBron James and Carmelo Anthony’s decisions about which teams to join, Crimson Hexagon analyzed the social discussion and their fans’ online interest profiles. We found that fans’ identified interests predicted the return of both players to their “home courts”.
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Examining Why Social Cause Campaigns Work View a sample screen

Examining Why Social Cause Campaigns Work

Posted by on Jul 24, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Customer Experience, Retail

July 24, 2014

Social conversation surrounding new advertising campaigns that encourage young women to empower themselves are exploding in popularity. Crimson Hexagon analyzed the buzz for these a number of these particular ads and found some interesting results from the power of a strong ad campaign.
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Agency Uses Social Listening to Launch Sports Brand View a sample screen

Agency Uses Social Listening to Launch Sports Brand

Posted by on Jul 21, 2014 in Agencies, Brand Affinity, Brand Crisis Management, Brand Management, Entertainment & Media, Government

July 21, 2014

Crimson Hexagon’s customer, Russell Pinke from creative agency Translation, tells the story of using social data surrounding the Brooklyn Nets to inspire branding tactics. By understanding the context of the social conversation using the ForSight™ social media platform, Pinke helped to plan a highly successful branding and campaign strategy to bring the team to its new home.
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Stevia Consumer Affinities Offer Sweet Insights View a sample screen

Stevia Consumer Affinities Offer Sweet Insights

Posted by on Jul 18, 2014 in Advertising Effectiveness, Brand Affinity, Brand Management, Consumer Packaged Goods, Retail

July 18, 2014

Stevia has become the latest sweetener replacement craze, and while the conversation surrounding the product includes diet success there is also a good deal of conversation on the sugar alternative being an unhealthy substitute. Crimson Hexagon analyzed the conversation around marketing for the product.
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What TV Marketers Can Learn From Social Media View a sample screen

What TV Marketers Can Learn From Social Media

Posted by on Jul 14, 2014 in Advertising Effectiveness, Entertainment & Media, Media Research, Media, Sports and Entertainment

July 14, 2014

The television industry budgets millions of dollars for advertising revenues based on the interests and preferences of their tv viewers. Crimson analyzed the social conversation of those discussing this year’s Emmy Nominations. The response can help drive new business strategy for marketing teams and alert them to what viewers really care about regarding their favorite shows.
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Real-time Marketing Fires Up Brands During World Cup View a sample screen

Real-time Marketing Fires Up Brands During World Cup

Posted by on Jul 11, 2014 in Advertising Effectiveness, Brand Affinity, Customer Experience, Entertainment & Media, Media Research, Media, Sports and Entertainment

July 11, 2014

When Luis Suarez bit his opponent’s shoulder in the World Cup, it was a marketing lightening bolt. CPG and other food-related businesses reacted swiftly and creatively. The result? Worldwide campaign recognition and unmatched social media viewership. We analyzed the explosion of social media responses to strategize for future real-time opportunities.
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Social Analysis Value When Brand Controversy Envelops the Conversation View a sample screen

Social Analysis Value When Brand Controversy Envelops the Conversation

Posted by on Jul 8, 2014 in Brand Crisis Management, Brand Management, Retail

July 08, 2014

The Hobby Lobby brand is in the news in conjunction with the controversial lawsuit. The court case created noise, blocking out the valuable voice of the true consumer. We filtered and analyzed the conversation around the company for the last two years, comparing past and present discussions to determine how the lawsuit changed customer conversation.
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Analysis Shows Power of Brand Perception By Gender View a sample screen

Analysis Shows Power of Brand Perception By Gender

Posted by on Jul 7, 2014 in Advertising & Marketing, Advertising Effectiveness, Retail

July 07, 2014

Victoria’s Secret hosts semi-annual sales and fashion shows to promote brand awareness and to stir new business buzz. Crimson analyzed the results of conversations surrounding these two types of marketing event strategies, and what type of audience was discussing the clothing company. The social truth is Victoria Secret’s brand appeals to both men and women.
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Future Engineers Introduced to Data Intelligence Programming View a sample screen

Future Engineers Introduced to Data Intelligence Programming

Posted by on Jul 3, 2014 in Crimson Hexagon News, Current Events, Uncategorized

July 03, 2014

Yale student developers toured some of Boston’s best entrepreneurial businesses. YEI’s Boot Camp came to Crimson to see how a mid-sized social media analytics company thrives with a creative and unique engineering team. Students discussed their initial introduction to web development and Crimson team members recounted their individual paths to computer programming.
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