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Responding to Social Media, Coca-Cola Relaunches Product Line View a sample screen

Responding to Social Media, Coca-Cola Relaunches Product Line

Posted by on Sep 16, 2014 in Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

September 16, 2014

Surge, a successful brand in the 1990s for Coca-Cola, had all but fallen into obsolescence in the Coke product line. Coke realized that there was a market for this past favorite, and reintroduced the soda this week. The social response was overwhelmingly positive with conversation recalling 90s nostalgia by many Surge fans, as well as posts from new, younger consumers.
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5 Steps for Social Listening on a Deadline View a sample screen

5 Steps for Social Listening on a Deadline

Posted by on Sep 16, 2014 in Advertising & Marketing, Advertising Effectiveness, Media Research, Social Media Analytics, Social Media Analytics Solutions: Use Cases and Industries

September 16, 2014

It can be difficult navigating the waters of our vast social media ocean of data. ForSight, our social listening tool, has the speed and precision to refine the data analysis and pinpoint your analysis in minutes to meet your real-time social media marketing needs. The ability to product viable, refined social data in record time makes ForSight the clear leader in social media analytics platforms.
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How Do People Access Social Media and Why? View a sample screen

How Do People Access Social Media and Why?

Posted by on Sep 15, 2014 in Advertising & Marketing, Customer Experience, Media Research, Social Media Analytics

September 15, 2014

There are a number of ways to connect to social media tools, but we get to them through our many electronic devices. Which are people’s favorite devices to engage on social? We decided to research how people discuss plugging into their favorite outlet, whether it’s a mobile platform or a computer. By figuring out the top devices for social media use, we can suggest how to strategize specifically for those devices and social media applications.
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How Social Media Sentiment Adds Dimension to Demographics View a sample screen

How Social Media Sentiment Adds Dimension to Demographics

Posted by on Sep 12, 2014 in Brand Management, Travel & Leisure

September 12, 2014

Figuring out the best places in the United States to frequent can be difficult. How do you decide on the best spot, and not simply the most popular location? Here at Crimson Hexagon, we analyzed how people described their experiences or sentiments surrounding a tourist destination and compiled our top locations to visit.
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Apple’s iPhone 6 Stirs Up Techies’ Social Sentiment View a sample screen

Apple’s iPhone 6 Stirs Up Techies’ Social Sentiment

Posted by on Sep 11, 2014 in Consumer Electronics, Entertainment & Media, Industry and Trends, Media, Sports and Entertainment, Social Sentiment

September 11, 2014

Apple debuted its latest version of the iPhone and a brand new piece of wearable technology, the iWatch. These two items made up the majority of discussion at Apple’s live streaming press announcement. But how are audiences responding to the products in real-time? Here at Crimson, we took to ForSight to gather the social conversation and extract the consumer response for a deeper analysis.
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Agency Life Cycle: Strategic Media Planning View a sample screen

Agency Life Cycle: Strategic Media Planning

Posted by on Sep 10, 2014 in Advertising & Marketing, Advertising Effectiveness, Agencies, Agency Social Revolution, Market Research, Retail

September 10, 2014

Media strategy and planning are critical activities for agencies, which have the potential to win favor or sour relationships with clients. With social analysis, savvy agencies discover new segments and characteristics of audiences to reach, which can radically change how your media plan comes together for a key client.
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3 Ways to Use Social Listening for Inbound Marketing View a sample screen

3 Ways to Use Social Listening for Inbound Marketing

Posted by on Sep 9, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity

September 09, 2014

There are a number of strategic ways to supplement inbound marketing efforts, but using customer and social data offers unbiased opinions and clear language to help make important decisions when planning for inbound efforts. Here at Crimson Hexagon, we like to think there are 3 major reasons to implement social listening analysis into your process for constructing an inbound marketing strategy.
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Promotion Strategies Bring Social Success for Rideshare Boss View a sample screen

Promotion Strategies Bring Social Success for Rideshare Boss

Posted by on Sep 6, 2014 in Advertising & Marketing, Advertising Effectiveness, Customer Experience, Travel & Leisure

September 06, 2014

Uber, the clear leader of the ridesharing market at the moment, debuted a summer promotional strategy around the world to invite new customers to their application as well as incentivize users to share their Uber usage on the social accounts for credit. Crimson Hexagon analyzed the discussion for the last 3 months surrounding Uber’s strategy and found strong consumer approval associated with the new marketing campaign.
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Using Social Data to Pump Up Book Sales View a sample screen

Using Social Data to Pump Up Book Sales

Posted by on Aug 28, 2014 in Advertising Effectiveness, Brand Management, Entertainment & Media, Media Research

August 28, 2014

Using the information gathered from social media around the Booker Prize, we found that conversation differed around certain authors. By connecting to different demographics and analyzing hte language of respondents, we can better predict effective methods of reaching new book customers who have an interest in the Booker Prize lists.
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Digital Agency 3seven9 Employs ForSight for Added Social Insight View a sample screen

Digital Agency 3seven9 Employs ForSight for Added Social Insight

Posted by on Aug 27, 2014 in Crimson Hexagon News, ForSight Product Use

August 27, 2014

Agencies can leverage the social data for influencers, target lists and community to gain deeper insight into the vast realm that is social media analysis. We spoke to our client, 3seven9, a UK-based agency with digital strategy prowess. They have been continually impressed by the effectiveness of customer support and the product’s speed which together, created a great fit for the social data needs of their agency.
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Social Media Analysis Finds Unexpected Reasons for China’s Censorship View a sample screen

Social Media Analysis Finds Unexpected Reasons for China’s Censorship

Posted by on Aug 26, 2014 in Current Events, Government

August 26, 2014

Crimson Hexagon Founder and Chief Scientist, Gary King recalls his experiences in social media analysis and the unexpected discoveries regarding social media censorship in other countries. This analysis provides insight into how and why the Chinese government chooses to regulate their countrymen’s output through social data analytics.
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Agency Life Cycle: Research & Designing Campaign Strategy View a sample screen

Agency Life Cycle: Research & Designing Campaign Strategy

Posted by on Aug 19, 2014 in Advertising & Marketing, Advertising Effectiveness, Agencies, Agency Social Revolution, Market Research, Retail

August 19, 2014

Today’s advertising and marketing strategy requires research, data, and deep consumer understanding. Social media analytics offers a wealth of information about consumer opinions, habits, and the profiles of engaged consumers. We explored how Cover Girl’s agency can tap into and leverage consumer understanding to design successful campaign strategy.
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Social Monitoring Informs Pinterest Marketing Strategy View a sample screen

Social Monitoring Informs Pinterest Marketing Strategy

Posted by on Aug 13, 2014 in Advertising & Marketing, Advertising Effectiveness, Market Research

August 13, 2014

Finding the right campaign to reach a new demographic of consumers can be painstaking. We analyzed the social conversation around Pinterest users, particularly within the male demographic, to see how monitoring social media can better inform advertising campaign strategy. Social Analysis can find the balance between new outreach without distancing your current customer base.
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Market Basket Controversy Ignites Through Social Media View a sample screen

Market Basket Controversy Ignites Through Social Media

Posted by on Aug 4, 2014 in Brand Affinity, Brand Crisis Management, Brand Management, Retail

August 04, 2014

Market Basket’s brand is permeating with controversial social discussion. Crimson analyzed the social output which helped drive advocates to organize in peaceful protests across the New England area. The success of these protests offers continual brand crisis communication insight through social data of what exactly went wrong for the grocery chain and how they can improve.
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