Our Blog

“Networks of Influence” With Translation & Elite Daily at NYC SMW 2015 View a sample screen

“Networks of Influence” With Translation & Elite Daily at NYC SMW 2015

Posted by on Feb 26, 2015 in Industry and Trends, Market Research, Media Research, Social Insight Bloggers, Social Media Analytics

February 26, 2015

At SMW NYC 2015, Crimson’s own Mitch Brooks spoke about the significance of networks in the larger conversation of influencers for marketing your business. Translation and Elite Daily were also contributors on the panel discussion, which was hailed as one of the most successful panels held at the event this year.
MORE

Parks & Recreation: How Friendship Can Bring Unlikely Audiences Together View a sample screen

Parks & Recreation: How Friendship Can Bring Unlikely Audiences Together

Posted by on Feb 24, 2015 in Brand Affinity, Entertainment & Media, Media, Sports and Entertainment, Social Media Analytics

February 24, 2015

As television fans prepare to view their final episodes of Parks and Recreation, one of the most popular shows on NBC today, we decided to take a look at some of those audiences who will be tuning in for the farewell season. We found that there are many unique qualities and insights surrounding a Parks & Rec fan, and you can even compare the interests of those who love characters like Leslie Knope and the infamous Ron Swanson.
MORE

Oscars 2015: The Social Dig Behind The Academy Awards View a sample screen

Oscars 2015: The Social Dig Behind The Academy Awards

Posted by on Feb 23, 2015 in Advertising & Marketing, Entertainment & Media, Media Research, Media, Sports and Entertainment

February 23, 2015

We analyzed and compiled insights to explain more that just the basics about who watched the Oscars and what those movie fans were thinking, before, during, and after the awards show aired. With deeper insights from Affinities and Opinion analysis technology, we are able to explain which films drew audiences with other interests, and specifically what topics of conversation were the focus of social chatter around this years’ Academy Awards.
MORE

Building The Fleet: Crimson Partnerships View a sample screen

Building The Fleet: Crimson Partnerships

Posted by on Feb 18, 2015 in Advertising & Marketing, Brand Management, Crimson Hexagon News, ForSight Product Use, Industry and Trends, Newsroom

February 18, 2015

As we move forward as a company, we look to partner with some of the most innovative companies in the world. Our Strategic Partnership Manager, Marian Cramers, speaks to the importance of building business relationships to improve the value and spread the wealth of Crimson’s social data knowledge.
MORE

UK General Election 2015: The Options View a sample screen

UK General Election 2015: The Options

Posted by on Feb 13, 2015 in Current Events, ForSight Product Use, Government, Industry and Trends, Media Research, News Story Augmentation

February 13, 2015

“The implications for politics at the General Election, and beyond, are clear: we can learn from online engagement and the profiles and interests of online communities. We can use these insights to look at election strategies and methods for keeping core voter groups happy while attracting all important swing voters.”
MORE

Museums Ask: What’s the ROI of #MuseumSelfie Day? View a sample screen

Museums Ask: What’s the ROI of #MuseumSelfie Day?

Posted by on Feb 11, 2015 in Advertising Effectiveness, Market Research, Media Research, Media, Sports and Entertainment, Social Media Analytics

February 11, 2015

As #MuseumSelfie Day draws to a close, we decided to analyze the conversation to see what effect social media can have on museum participation and viral marketing. It’s clear, selfies are a successful strategy for promotion, and we have to data to prove it.
MORE

SocialCEOs’ Lessons from 2014 Brand Over-Performers View a sample screen

SocialCEOs’ Lessons from 2014 Brand Over-Performers

Posted by on Feb 9, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Brand Crisis Management, Brand Management, Competitive Intelligence, Social Media Analytics

February 09, 2015

Our next webinar in the SocialCEOs series focuses on the top brand performers from 2014. Crimson Hexagon’s own Stephanie Newby will host, with special guest Tania Yuki from Shareablee as they discuss best practices on increasing engagement from top brands. Please join us, on February 17th at 12pm EST!
MORE

The Surprising Audience That Responded to Pizza Hut’s Rebranding View a sample screen

The Surprising Audience That Responded to Pizza Hut’s Rebranding

Posted by on Feb 6, 2015 in Advertising & Marketing, Brand Affinity, Brand Management, Customer Experience

February 06, 2015

Social listening is a great tool to gauge the effectiveness of a campaign. For the rebranding of a company like Pizza Hut, it’s equally as important to know who would respond to your new look. What we found was that the intended audience is not always the audience that responds to your campaign.
MORE

The Breakdown of Winter X Games 2015 [Infographic] View a sample screen

The Breakdown of Winter X Games 2015 [Infographic]

Posted by on Feb 5, 2015 in Brand Affinity, Current Events, Entertainment & Media, Market Research, Media, Sports and Entertainment

February 05, 2015

It’s important to discuss the other massive sporting event that overtook social media last week: The Winter X Games. Located in Aspen, Colorado this year, we compiled this infographic to find out who was talking about the games, what their other interests are, and what their favorite sports winners of the games were.
MORE

Sri Lanka’s Atypical Election: Analyzing the Political Discourse View a sample screen

Sri Lanka’s Atypical Election: Analyzing the Political Discourse

Posted by on Feb 4, 2015 in Current Events, Government, Industry and Trends

February 04, 2015

In Sri Lanka, the political elections that shocked the nation garnered massive response from the Sri Lankan’s themselves and the world. Users flocked to social media to discuss the hierarchal power struggles of the country, and how they felt about these changes. We analyzed the social response here.
MORE

English Japan France Usa Australia Slovakia