March 14, 2014
Using Crimson Hexagon’s social media research platform, ForSight™, we indulged in the Twitter conversation surrounding the two chocolate brands to analyze user opinions over the course of a sweet year. When comparing two popular chocolate brands, the overall positive versus negative conversation is quite different. What we have captured amongst layers of online conversation is that there are indeed other reasons beyond taste that influence the sentiment felt toward both KitKat and Galaxy chocolate.
March 08, 2014
Thanks to our automated clustering algorithm, ForSight’s Topic Waves feature enables us to recognize trends and pinpoints the most dominant sub-conversations, which is extremely efficient especially with the larger social media discussions. Topic Waves uncovered the hottest topics and told us the story of the red carpet and the conversations as the Oscars unfolded.