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Social Analysis Value When Brand Controversy Envelops the Conversation View a sample screen

Social Analysis Value When Brand Controversy Envelops the Conversation

Posted by on Jul 8, 2014 in Brand Crisis Management, Brand Management, Retail

July 08, 2014

The Hobby Lobby brand is in the news in conjunction with the controversial lawsuit. The court case created noise, blocking out the valuable voice of the true consumer. We filtered and analyzed the conversation around the company for the last two years, comparing past and present discussions to determine how the lawsuit changed customer conversation.
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Analysis Shows Power of Brand Perception By Gender View a sample screen

Analysis Shows Power of Brand Perception By Gender

Posted by on Jul 7, 2014 in Advertising & Marketing, Advertising Effectiveness, Retail

July 07, 2014

Victoria’s Secret hosts semi-annual sales and fashion shows to promote brand awareness and to stir new business buzz. Crimson analyzed the results of conversations surrounding these two types of marketing event strategies, and what type of audience was discussing the clothing company. The social truth is Victoria Secret’s brand appeals to both men and women.
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Future Engineers Introduced to Data Intelligence Programming View a sample screen

Future Engineers Introduced to Data Intelligence Programming

Posted by on Jul 3, 2014 in Crimson Hexagon News, Current Events, Uncategorized

July 03, 2014

Yale student developers toured some of Boston’s best entrepreneurial businesses. YEI’s Boot Camp came to Crimson to see how a mid-sized social media analytics company thrives with a creative and unique engineering team. Students discussed their initial introduction to web development and Crimson team members recounted their individual paths to computer programming.
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Social Data Reveals Fast Fashion Aces Brand Affinity View a sample screen

Social Data Reveals Fast Fashion Aces Brand Affinity

Posted by on Jun 25, 2014 in Advertising & Marketing, Brand Affinity, Customer Experience, Retail, Shopping Experience

June 26, 2014

The desire for instant gratification has carried over into the fashion world. Brands are drawing immense success from “fast fashion” trends, and companies are restructuring their strategy to support the growing demand. Crimson Hexagon analyzed the conversation around consumer’s attraction to affordable, expedited wardrobe choices.
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Social Analysis of World Cup Predictions View a sample screen

Social Analysis of World Cup Predictions

Posted by on Jun 18, 2014 in Media, Sports and Entertainment

June 18, 2014

As our team is filled with avid soccer fans, we wanted to take a closer look at the fan-generated conversation surrounding World Cup matches. Using the ForSight platform, we have created 32 monitors, one for each of the World Cup contenders. These monitors have allowed us to follow daily trends, watch excitement build behind a team and even make some fun-filled predictions about match outcomes.
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Measuring Sponsorship Value at the Cannes Lions Festival View a sample screen

Measuring Sponsorship Value at the Cannes Lions Festival

Posted by on Jun 18, 2014 in Agencies, Current Events

June 18, 2014

Social conversations and the buzz around the Cannes Lions International Festival of Creativity offers useful insights into the interests of participants, benefiting potential sponsors and the Festival. Analysis of partners’ social media profiles and a deeper look into interest segments related to Cannes Lions provides specific information for businesses who want to engage with and sponsor this event.
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Niche Marketing Analysis Taps Craft Brewing Festival Crowd View a sample screen

Niche Marketing Analysis Taps Craft Brewing Festival Crowd

Posted by on Jun 17, 2014 in Advertising & Marketing, Advertising Effectiveness, Competitive Intelligence, Consumer Packaged Goods, Market Research

June 17, 2014

The American Craft Beer Festival, the “largest beer festival in the Northeast” with over 15,000 attendees each year, recently took place in Boston’s Seaport district. Over 140 breweries showed up to share their favorite brews with thousands of beer lovers. Crimson Hexagon monitored conversation surrounding the event to see what people thought of the festival, what the interests and passions of the people engaging the festival online, and if the festival’s use of Twitter as a content tool for promotion was successful in marketing to such a distinct segment of the general twitter population.
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Monitoring the Opinions and Predictions of World Cup Fans View a sample screen

Monitoring the Opinions and Predictions of World Cup Fans

Posted by on Jun 16, 2014 in Media, Sports and Entertainment

June 16, 2014

With the World Cup in Brazil underway, the Crimson Hexagon team picked the seven of the main ‘favourites’ for the tournament: Spain, Brazil, Italy, Argentina, Germany, France, and England. Using ForSight™, we analysed thousands of social media posts in many languages globally. We also called upon our friends across the Crimson Hexagon family, including representatives of Spanish agency 355 Berry Street and our Italian partners We Like CRM, to help put the language-agnostic ForSight through its paces.
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Social Statistics Behind the Opening of the World Cup View a sample screen

Social Statistics Behind the Opening of the World Cup

Posted by on Jun 12, 2014 in Media, Sports and Entertainment

June 12, 2014

We worked together with our sport loving friends at Offerpop to help share the numbers behind the stories surrounding the Cup. With the exciting statistics related to promotional advertising and marketing engagement, as well as the general discussion about the cup over social media platforms, there’s plenty to discuss. We monitored the social chatter leading up to opening day and the sponsorships which are gaining the most traction and attention with fans around the world.
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