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Dairy Milk is the Best Milk, According to Social View a sample screen

Dairy Milk is the Best Milk, According to Social

Posted by on Sep 30, 2014 in Advertising & Marketing, Consumer Packaged Goods, Industry and Trends, Market Research, Retail

September 30, 2014

Consumers discuss their preferences for products on social media every day, but they don’t always use product names. This study uses the ForSight social media analysis platform to listen to consumer discussion dairy and non-dairy milk, to guide marketing and product development.
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Capitalize on Seasonal Trends to Boost Engagement View a sample screen

Capitalize on Seasonal Trends to Boost Engagement

Posted by on Sep 24, 2014 in Advertising & Marketing, Brand Affinity, Brand Management

September 24, 2014

Social gives brands the opportunity to engage on cultural trends and personal values. Because seasonally-significant branding shares well over social, it can help determine new or powerful value customers. Social data enables brand to compartmentalize the discourse of seasonal social discussion to investigate what these user segments care about and what they’re willing to purchase.
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Crimson Hexagon Indexes 500 Billion Posts View a sample screen

Crimson Hexagon Indexes 500 Billion Posts

Posted by on Sep 23, 2014 in Advertising & Marketing, Crimson Hexagon News, ForSight Product Use, Industry and Trends, Market Research

September 23, 2014

Crimson Hexagon CTO Chris Bingham shares the history and reflection on the landmark moment: our social media data library has reached 500 billion posts. With access to such a breadth of consumer information, Crimson Hexagon’s customers can use the ForSight social listening tool to identify relevant business insights in minutes.
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Social Insights Tool is a Trailblazer for Digital Marketing View a sample screen

Social Insights Tool is a Trailblazer for Digital Marketing

Posted by on Sep 18, 2014 in Advertising & Marketing, Industry and Trends, Social Media Analytics Solutions: Use Cases and Industries, Travel & Leisure

September 18, 2014

As a digital marketer, it’s crucial to have your business accurately represented on social media, and to understand what people care about, in relation to your business. ForSight, our social listening tool, has the speed and precision to refine the data analysis and pinpoint your social media needs in minutes to meet real-time digital marketing needs.
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Responding to Social Media, Coca-Cola Relaunches Product Line View a sample screen

Responding to Social Media, Coca-Cola Relaunches Product Line

Posted by on Sep 16, 2014 in Brand Affinity, Brand Management, Industry and Trends, Social Media Analytics

September 16, 2014

Surge, a successful brand in the 1990s for Coca-Cola, had all but fallen into obsolescence in the Coke product line. Coke realized that there was a market for this past favorite, and reintroduced the soda this week. The social response was overwhelmingly positive with conversation recalling 90s nostalgia by many Surge fans, as well as posts from new, younger consumers.
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5 Steps for Social Listening on a Deadline View a sample screen

5 Steps for Social Listening on a Deadline

Posted by on Sep 16, 2014 in Advertising & Marketing, Advertising Effectiveness, Media Research, Social Media Analytics, Social Media Analytics Solutions: Use Cases and Industries

September 16, 2014

It can be difficult navigating the waters of our vast social media ocean of data. ForSight, our social listening tool, has the speed and precision to refine the data analysis and pinpoint your analysis in minutes to meet your real-time social media marketing needs. The ability to product viable, refined social data in record time makes ForSight the clear leader in social media analytics platforms.
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How Do People Access Social Media and Why? View a sample screen

How Do People Access Social Media and Why?

Posted by on Sep 15, 2014 in Advertising & Marketing, Customer Experience, Media Research, Social Media Analytics

September 15, 2014

There are a number of ways to connect to social media tools, but we get to them through our many electronic devices. Which are people’s favorite devices to engage on social? We decided to research how people discuss plugging into their favorite outlet, whether it’s a mobile platform or a computer. By figuring out the top devices for social media use, we can suggest how to strategize specifically for those devices and social media applications.
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How Social Media Sentiment Adds Dimension to Demographics View a sample screen

How Social Media Sentiment Adds Dimension to Demographics

Posted by on Sep 12, 2014 in Brand Management, Travel & Leisure

September 12, 2014

Figuring out the best places in the United States to frequent can be difficult. How do you decide on the best spot, and not simply the most popular location? Here at Crimson Hexagon, we analyzed how people described their experiences or sentiments surrounding a tourist destination and compiled our top locations to visit.
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Apple’s iPhone 6 Stirs Up Techies’ Social Sentiment View a sample screen

Apple’s iPhone 6 Stirs Up Techies’ Social Sentiment

Posted by on Sep 11, 2014 in Consumer Electronics, Entertainment & Media, Industry and Trends, Media, Sports and Entertainment, Social Sentiment

September 11, 2014

Apple debuted its latest version of the iPhone and a brand new piece of wearable technology, the iWatch. These two items made up the majority of discussion at Apple’s live streaming press announcement. But how are audiences responding to the products in real-time? Here at Crimson, we took to ForSight to gather the social conversation and extract the consumer response for a deeper analysis.
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Agency Life Cycle: Strategic Media Planning View a sample screen

Agency Life Cycle: Strategic Media Planning

Posted by on Sep 10, 2014 in Advertising & Marketing, Advertising Effectiveness, Agencies, Agency Social Revolution, Market Research, Retail

September 10, 2014

Media strategy and planning are critical activities for agencies, which have the potential to win favor or sour relationships with clients. With social analysis, savvy agencies discover new segments and characteristics of audiences to reach, which can radically change how your media plan comes together for a key client.
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3 Ways to Use Social Listening for Inbound Marketing View a sample screen

3 Ways to Use Social Listening for Inbound Marketing

Posted by on Sep 9, 2014 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity

September 09, 2014

There are a number of strategic ways to supplement inbound marketing efforts, but using customer and social data offers unbiased opinions and clear language to help make important decisions when planning for inbound efforts. Here at Crimson Hexagon, we like to think there are 3 major reasons to implement social listening analysis into your process for constructing an inbound marketing strategy.
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Promotion Strategies Bring Social Success for Rideshare Boss View a sample screen

Promotion Strategies Bring Social Success for Rideshare Boss

Posted by on Sep 6, 2014 in Advertising & Marketing, Advertising Effectiveness, Customer Experience, Travel & Leisure

September 06, 2014

Uber, the clear leader of the ridesharing market at the moment, debuted a summer promotional strategy around the world to invite new customers to their application as well as incentivize users to share their Uber usage on the social accounts for credit. Crimson Hexagon analyzed the discussion for the last 3 months surrounding Uber’s strategy and found strong consumer approval associated with the new marketing campaign.
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Using Social Data to Pump Up Book Sales View a sample screen

Using Social Data to Pump Up Book Sales

Posted by on Aug 28, 2014 in Advertising Effectiveness, Brand Management, Entertainment & Media, Media Research

August 28, 2014

Using the information gathered from social media around the Booker Prize, we found that conversation differed around certain authors. By connecting to different demographics and analyzing hte language of respondents, we can better predict effective methods of reaching new book customers who have an interest in the Booker Prize lists.
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Digital Agency 3seven9 Employs ForSight for Added Social Insight View a sample screen

Digital Agency 3seven9 Employs ForSight for Added Social Insight

Posted by on Aug 27, 2014 in Crimson Hexagon News, ForSight Product Use

August 27, 2014

Agencies can leverage the social data for influencers, target lists and community to gain deeper insight into the vast realm that is social media analysis. We spoke to our client, 3seven9, a UK-based agency with digital strategy prowess. They have been continually impressed by the effectiveness of customer support and the product’s speed which together, created a great fit for the social data needs of their agency.
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Social Media Analysis Finds Unexpected Reasons for China’s Censorship View a sample screen

Social Media Analysis Finds Unexpected Reasons for China’s Censorship

Posted by on Aug 26, 2014 in Current Events, Government

August 26, 2014

Crimson Hexagon Founder and Chief Scientist, Gary King recalls his experiences in social media analysis and the unexpected discoveries regarding social media censorship in other countries. This analysis provides insight into how and why the Chinese government chooses to regulate their countrymen’s output through social data analytics.
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