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Who’s Leading the Election on Social Media? Biggest Influencers and Conversation Drivers View a sample screen

Who’s Leading the Election on Social Media? Biggest Influencers and Conversation Drivers

Posted by on Mar 25, 2015 in Current Events, Government, The UK General Election on Social Media

March 25, 2015

We analyzed the last month’s results of social data on the primary candidates in the bid for the UK General Elections 2015. The results differed across the board, as topics of interests and concern varied between top parties of the nation. We’re excited to continuing covering the action, as we head into the final, and most crucial months of campaigning.
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Understanding the Importance of a Good Reputation: Uber and UN Women View a sample screen

Understanding the Importance of a Good Reputation: Uber and UN Women

Posted by on Mar 24, 2015 in Brand Affinity, Brand Management, Current Events, Customer Experience, Industry and Trends, News Story Augmentation, Travel & Leisure

March 24, 2015

We analyzed the social conversation surrounding the new partnership between Uber and UN Women. The social response was prolific. Many users praised the goodwill campaign, while some opposed the partnership, highlighting the self-serving purpose.
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Q&A: How Room 214 Built Their Fashion Brand Report With Social Data View a sample screen

Q&A: How Room 214 Built Their Fashion Brand Report With Social Data

Posted by on Mar 17, 2015 in Advertising & Marketing, Advertising Effectiveness, Brand Affinity, Brand Management, Industry and Trends, Shopping Experience

March 17, 2015

We sat down with Room 214, a digital agency that strives to create innovative content like their new 2015 Fashion Brands Report, which highlights the most “salient” brands over social today and what trends are bubbling up in the fashion world over social media.
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What We Can Learn from Coldwell Banker’s Emotional Advertisement View a sample screen

What We Can Learn from Coldwell Banker’s Emotional Advertisement

Posted by on Mar 15, 2015 in Advertising & Marketing, Brand Management, Media, Sports and Entertainment

March 15, 2015

Coldwell Bank and their ad agency Siltanen & Partners differentiate the strategy for the banking market by connecting to one of social users’ most significant emotional factors: Pet ownership. The ad focuses on home owners and the adoption process for dogs all over the US. What’s clear? S&P did their research, and the campaign was wildly successful. We analyzed the social conversation surrounding the ad here.
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How Social Media’s Phenomena Stomped On Cyberbullying View a sample screen

How Social Media’s Phenomena Stomped On Cyberbullying

Posted by on Mar 13, 2015 in Current Events, Entertainment & Media, ForSight Product Use, Media, Sports and Entertainment, News Story Augmentation

March 13, 2015

Social media has long been a source of strife for cyber bullying. What’s changing in the social space is user’s levels of acceptance for this negative behavior. When an anonymous man was fat-shamed online, the internet responded fast and hard that cyberbullying is not okay. We analyzed the social data around this ethically-specific social conversation.
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Cutting Through The Shit On Social: Heading To South By Southwest View a sample screen

Cutting Through The Shit On Social: Heading To South By Southwest

Posted by on Mar 11, 2015 in Brand Crisis Management, Brand Management, Consulting Advisory, Crimson Hexagon News, Current Events, ForSight Product Use

March 11, 2015

South by Southwest is here, and our Manager of PR and Analyst Relations Rebecca Lewis will be attending and speaking on a panel called “Managing a Shitstorm”. This presentation is focused specifically on consumer reactions over social during a crisis, how to plan and react effectively when those situations strike.
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