The Science
At Crimson Hexagon, we don’t use the word “science” lightly. After all, the core of our system was created at the Harvard University Institute for Quantitative Social Science, a place where they’re pretty serious about things like science. And math. And technology. Here’s why you’ll take it seriously too.
How it Works for Brands
Your customers are talking…but are you really listening?
It’s no secret that brands live and die by consumer opinion. Whether you’re launching a new product or breathing life into an old one, breaking a fresh ad campaign or dealing with a crisis, today you need more than research. You need timely insight into what your customers think. You need to know what’s being said and who’s saying it. You need knowledge that gives you direction, not just data.
With Crimson Hexagon you’ll be able to:
Tap into billions of social media conversations for real-time insights.
Use the patented social media monitoring and technology platform that’s also being used at Harvard as well as a growing number of universities around the world.
Avoid artificial results that don’t provide the depth of information you need to make meaningful business decisions.
Get answers faster and much more reliably.
Know how the most engaged consumers think and feel about your brand.
Know why consumers are choosing other brands over yours.
Know what your advertisements and marketing are really saying to people.
Know who the influencers are when it comes to your brand and products.

Want to see the platform in action? Request a Live Online Demo.


