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Author Archives: Wayne St. Amand
Researchers at NYU Stern’s Center for Measurable Marketing (CMM) announced today that M&M’S ranked highest among Super Bowl XLVI advertisers in generating Conversational ROI™. The confectioner generated the highest initial levels of online engagement in CMM’s in-depth analysis of online buzz, finishing second only to Doritos in terms of continued conversation.
CMM partnered with Crimson Hexagon, and the Marketing Productivity Group, the leading provider of “state-of-the-science” analytical insights for marketers, on the study exploring which Super Bowl advertisers can expect to see the biggest Conversational ROIs™ on their …
The Stop Online Piracy Act (SOPA) has been making headlines, but what’s the public reaction been?
The Stop Online Piracy Act is getting more negative attention, as major websites such as Wikipedia protest the bill with blackouts. Even Google has joined in on the action, with a blackout of its logo and a link on its homepage explaining why the company opposes the legislation.
Given all the high-profile commentary on SOPA we were curious about what the online public had to say about the proposed legislation, which comes up for …
On Monday, Facebook confirmed that it had acquired Gowalla – the location-based social network. The purchase has been deemed an “acqi-hire”, as Facebook’s focus is on the employees rather than the product. Although Gowalla has long trailed Foursquare in adoption and share of mind, the app was praised for its intuitive UI.
The conversation about social media is a hot topic within social media, so we were curious about how the announcement was perceived. MORE