Overview

Founded in 2007 and based in Cambridge, Massachusetts, Crimson Hexagon provides industry-leading social media monitoring and analysis software and services to global brands, agencies, media firms and their partners.

By leveraging the Crimson Hexagon platform, customers are able to tap into billions of online conversation taking place in social media and uncover vital consumer opinions and insights about their company, products, industry, competitors and more. They then use this information to help make meaningful business decisions.

Using the Crimson Hexagon platform, consumer brand marketers can get answers to key marketing and business questions, such as:

• How do consumers truly feel about my brand and products?
• What complaints do people have about my company or competitors?
• Why are consumers choosing another brand over my own?
• What do my advertisements and marketing really “mean” to people?
• What are the most important factors to consumers when choosing a product in my category?
• Who are the most influential individuals regarding my brand, category or topic of interest?