Combination of Crimson Hexagon’s ForSight™ Platform and Klout Scores Allow Customers to Understand the Impact of Marketing and Business Programs with Key Individuals
BOSTON, MA – December 12, 2012 – Crimson Hexagon, a leading provider of social media analytics software that delivers business intelligence to global corporations, today announced the integration of Klout influence scores within the Crimson Hexagon ForSight™ platform. With this combination, customers can better understand the impact of marketing and business programs with key individuals in social media. Klout scores are now a standard component of the ForSight platform and are available to all current Crimson Hexagon customers.
“Partnering with Crimson Hexagon to help brands better identify and understand their most influential users makes perfect sense,” said Matthew Thomson, VP of Business Development at Klout. “On top of being among the most intelligent social media analytics platforms for consumer brand marketers, Crimson Hexagon is used by entertainment clients who are increasingly looking at Klout scores as a factor in making casting and hiring decisions. We really look forward to seeing how customers of all kinds use this influence data to fine-tune their social media marketing strategies.”
By adding Klout scores into the Crimson Hexagon ForSight platform, the company is able to provide customers with the industry’s best-known and most dynamic influencer scoring system. The Klout algorithm analyzes more than 12 billion data points each day across key social media networks, as well as several off-line influence factors. The combination of Klout scores and Crimson Hexagon’s ability to perform deep analysis of hundreds of billions of social media posts, delivers unmatched social media intelligence to customers all over the world.
“Integrating Klout with our social media analytics platform gives customers across a variety of industry segments, including media and entertainment, global consumer brands and digital marketing agencies, a well-established method for influencer scoring and the ability to better understand the impact of marketing and business programs with key online influencers. Customers can then make meaningful decisions based on that data,” said Crimson Hexagon President, Curt Bloom. “We’re excited about the work we’re doing together and look forward to continued success.”
Fast Company named Crimson Hexagon as one of the Top 10 Most Innovative Companies on the Web. Crimson Hexagon provides social intelligence software and services to some of the world’s largest and most respected companies. Powered by patented technology originally developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight platform surpasses the capabilities of traditional social media monitoring and expands the capacity of market research.
Klout was founded in 2008 to help everyone understand and be recognized for their influence. With the world’s most recognized and accurate influence measurement platform, Klout analyzes data across multiple channels, including Twitter, Facebook, LinkedIn, Bing, Foursquare and Wikipedia. With that information, users get a daily Klout Score between 1-100, and insight into their individual influence. Klout works with top brands like Disney, Audi, Turner, Microsoft and Starbucks to create premium experiences that recognize each user’s influence. Klout is based in San Francisco, CA.
About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon blog: http://www.crimsonhexagon.com/blog/.