Crimson Hexagon and Digital Royalty Partner to Bring Social Media Analysis to the Hospitality, Sports and Entertainment Industries
Digital Royalty Identifies Trends and Enriches Customer Campaigns with Crimson Hexagon’s Technology
BOSTON – June 25, 2013 – Crimson Hexagon, a leading provider of social media analytics software, announced today a new partnership with Digital Royalty (dR), a developer of digital integration and social media strategies for corporate and entertainment brands, professional athletes, sports teams and leagues. Through the implementation of Crimson Hexagon’s ForSight™ platform, Digital Royalty will be able to identify relevant online media trends and monitor campaign progress and outcomes for clients.
“We are really impressed with the scope of Crimson Hexagon’s technology. ForSight allows us to gather sentiment from the entire web, not just Twitter, which is huge for our hospitality clients who depend on reviews from a variety of platforms,” said Digital Royalty Senior Account Manager, Nate Ludens. “The depth of available data and analysis was a large determining factor in our selection of a social listening software provider, and the ability to view demographics and go back in time to analyze past data was also crucial. Crimson Hexagon delivers in all of these areas.”
Along with access to the full Twitter Firehose, Crimson Hexagon collects and archives many additional global social media content sources. This depth and breadth of content allows Crimson Hexagon’s global customer base to not only analyze a comprehensive set of current social media data, but also compare available data and results going back to 2008, providing powerful consumer insights to aid in strategic business decision making.
“We are honored to have been selected by Digital Royalty to support its business initiatives and campaign work,” said Crimson Hexagon President, Curt Bloom. “Through this partnership we will be able to assist Digital Royalty in delivering deep levels of analysis that will provide actionable insight into how people are engaging on social channels regarding matters that could directly affect any one of their clients’ campaigns. We expect this technology to enhance the incredible work dR already accomplishes, and to become a critical tool in its analytical processes.”
Ideal for partnerships with companies like Digital Royalty, whose focus is helping national and international clients grow their brands by bridging the virtual and physical worlds, Crimson Hexagon technology provides comprehensive data analysis that pulls from the vast digital space and places meaningful insights right at your fingertips. The ForSight platform allows firms like Digital Royalty to execute innovative campaign strategies while feeling confident about their grasp of social sentiment so they can provide accurate analysis and deliver higher level results.
About Digital Royalty
Founded in April 2009, Digital Royalty (dR) develops digital integration and social media strategies for corporate and entertainment brands, professional athletes, sports teams and leagues. The firm’s global reach has helped pioneer measurable concepts for big personalities and brands, including NBA legend Shaquille O’Neal, DoubleTree by Hilton, Chicago White Sox, Ultimate Fighting Championship (UFC) and Dwayne “The Rock” Johnson. The company’s work has been featured in top-tier global media including The New York Times, Newsweek, Fast Company, Forbes, Mashable and PR Week. The Digital Royalty staff has more than one million combined followers on Twitter. Through its newest division, Digital Royalty University (dRU), dR provides customized education programs including strategic and tactical social media training.
Digital Royalty is headquartered in Las Vegas, Nevada.
About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.