Award Winning Advertising Agency Uses Crimson Hexagon ForSight™ Platform To Support In-Depth Brand Research and Social Media Analysis
CAMBRIDGE, MA – September 26, 2011 – Crimson Hexagon (www.crimsonhexagon.com), provider of social media monitoring and analysis for brand insights and market research professionals, today announced CP+B, a leading global advertising agency, chose the Crimson Hexagon ForSight™ platform to power its social media analytics research. The agency will use the Crimson Hexagon platform to gather and track online sentiment and consumer opinion surrounding some of the major brands it services to inform campaigns and measure marketing strategies.
‘As a leading full-service agency, we understand the importance of truly understanding brand sentiment, influence and the drivers behind them, and we’ve chosen Crimson Hexagon to supplement the research we are doing on behalf of the brands we work with,’ said Trina Arnett, chief analyst at CP+B. ‘After exhaustive research, we selected Crimson Hexagon’s ForSight platform to help us better understand the conversations and awareness around brand campaigns and provide the best in class analytics tools for our clients.’
CP+B, a member of the MDC Partners network, has more than 1,000 employees worldwide, collaborating across six offices: Boulder, Miami, Los Angeles, Toronto, London and Gothenburg, Sweden.
Recently named by Fast Company as one of the Top 10 Most Innovative Companies on the Web, Crimson Hexagon provides social intelligence software and services to some of the world’s largest and most respected companies. Powered by patent-pending technology originally developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight platform surpasses the capabilities of traditional social media monitoring and expands the capacity of market research.
‘The work being done at CP+B is innovative and exciting, and we are delighted the team selected our platform to measure the social media response and impact for its campaigns,’ said Crimson Hexagon CEO Patricia Gottesman. ‘We work hard to deliver deep analytics capabilities to help brands make meaningful business decisions and better understand the impact of social media. We look forward to seeing CP+B’s research in action as they continue to create award-winning campaigns.’
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, Unilever, Kraft, Phillips, Coke Zero, American Express, Domino’s Pizza, MetLife, Molson Canadian, Old Navy, Discovery Networks, SAS and Best Buy. CP+B has more than 1,000 employees worldwide, collaborating across six factories: Boulder, Miami, Los Angeles, Toronto, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named ‘Interactive Agency of the Year’ three times at the Cannes Lions International Advertising Festival, ‘Agency of the Decade’ by Advertising Age and ‘Agency of the Year’ 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every category.
About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of real-time social media monitoring and analysis to brands, agencies, media firms and their partners. Powered by patent-pending technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSightÃ¢â€žÂ¢ platform overcomes the limits of traditional market research by delivering a real-time view of how engaged online consumers truly think and feel about a brand or issue. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.