Crimson Hexagon Expands Global Influence With BrainPad, Inc. Partnership

Tokyo-based BrainPad to Provide Business Insights to Local Market through Crimson Hexagon’s Technology

BOSTON – March 7, 2013 – Crimson Hexagon, a leading provider of social media analytics software, announced today a new partnership with BrainPad, Inc., which offers business intelligence analytics outsourcing services to global corporations based in Japan. As a reseller of Crimson Hexagon’s ForSight™ platform, BrainPad will be delivering key business insights from social media and other data sources to companies throughout Japan.

“Through this partnership, we are pleased to see our analytics offerings brought to market in Japan,” said Crimson Hexagon President Curt Bloom. “As a reseller, BrainPad will continue to deliver insightful analysis, utilizing the Crimson Hexagon ForSight platform, to global brands which will help produce data-driven business decisions.”

Crimson Hexagon recently added several new data sources to its ForSight platform including Chinese micro-blog content from Sina Weibo, as well as consumer review data from dozens of popular sites such as TripAdvisor, Amazon and Epinions, and others. In addition to access to the full Twitter Firehose, Crimson Hexagon collects and archives many other global social media content sources. This depth and breadth of content allows Crimson Hexagon’s global customer base to not only analyze a comprehensive set of current social media data, but also compare available data and results going back to 2008, providing powerful consumer insights to aid in strategic business decision making.

“Working with Crimson Hexagon as a valued reseller is an initiative we’re honored to undertake,” said BrainPad Director Seinosuke Sato. “We look forward to providing additional value and insight to our partners throughout Japan with Crimson Hexagon’s renowned social media analytics.”

Ideal for global partnerships with companies like BrainPad, the patented analysis algorithm that powers the ForSight platform is language agnostic and can perform analysis equally well in any language, including character-based languages such as Chinese and Japanese. Customers can easily leverage Crimson Hexagon’s global content sources and language-independent analysis capabilities without additional complex set up processes.

About BrainPad Co., Ltd
BrainPad is a data analytics partner pursuing business growth and innovation in the enterprise market. In addition to data analytics services, BrainPad provides system integration to automate analytics and advertisement technology services. BrainPad’s current client roster exceeds 100 companies including organizations such as: SMBC Nikko Securities, Japan Airlines, Cecile. BrainPad is headquartered in Tokyo Japan, and listed in Tokyo Stock Exchange Mothers (code: 3655).

About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.

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