Crimson Hexagon Adds Twitter Firehose Data Feed; Expands Social Media Analysis Capabilities

Key Enhancement Delivers Access to the Full Stream of 60 Million Tweets Per Day

CAMBRIDGE, MA — July 20, 2010 — Crimson Hexagon (www.crimsonhexagon.com), the leading provider of social media monitoring and analysis for brand insights and market research, today announced that it has added the Twitter Firehose data feed to the Crimson Hexagon Opinion Analysis Platform. By adding the Twitter Firehose, Crimson Hexagon delivers virtually unlimited access to the online opinions and conversations expressed by the full Twitter universe — empowering customers with even more comprehensive social media monitoring and analysis capabilities to better understand the issues surrounding their brands, products, markets and more.

Now a community of more than 124 million users, Twitter and its data stream matter more than ever before. Apart from a rapidly growing base of users, Twitter is also continually setting new usage records. During the World Cup alone, Tweets peaked at nearly 3,300 per second.

“We’­re particularly excited to announce the addition of access to the full Twitter data stream via the Twitter Firehose for Crimson Hexagon customers,” said Scott Centurino, Chief Executive Officer of Crimson Hexagon. “We are proud to deliver this enhancement as well as a complete set of other popular social media data sources available for analysis via our platform. Crimson Hexagon provides the most comprehensive social media monitoring and analysis capabilities available today.”

With this enhancement, all current and new Crimson Hexagon customers have access to the full feed of over 60 million Tweets per day, as well as more powerful ways to find and analyze online conversations and uncover vital social media insights needed to make meaningful business decisions.

As part of the Firehose enhancement, the Crimson Hexagon Platform now includes:

  • Full access to the Twitter data stream for current and new Crimson Hexagon customers
  • No character limits on Twitter searches
  • No limit on search results (formerly limited to a result set of 1,500)

For a more detailed overview of the Crimson Hexagon Opinion Analysis Platform or to request a personalized online demonstration of the technology, visit: (http://www.crimsonhexagon.com/social-media-intelligence).

Tweet this: Twitter Firehose added to @CrimsonHexagon, expands social media monitoring/analysis platform http://bit.ly/cs7BWN #SocialMediaMonitoring

About Crimson Hexagon:

Crimson Hexagon, founded in 2007, is the leading provider of real-time social media monitoring and analysis to brands, agencies, media firms and their partners. Powered by patent-pending technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon Opinion Analysis Platform overcomes the limits of traditional market research by delivering a real-time view of how engaged online consumers truly think and feel about a brand or issue. For more information go to: (www.crimsonhexagon.com/product) or read the Crimson Hexagon Social Media Monitoring and Analysis blog: (www.crimsonhexagon.com/blog).

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