British CRM Agency Offers Social Sentiment Analysis

London social CRM agency Testify Digital takes customer relationships to next level with Crimson Hexagon’s ForSight

Data-driven social CRM agency offers ForSight’s unique social sentiment analysis to client base

Boston, Mass. – April 16, 2013 – Crimson Hexagon, a leading provider of social media analytics software that delivers business intelligence, has been selected and implemented by Testify Digital, a UK social CRM agency committed to driving audience awareness, conversion and retention through influence and engagement.

Headquartered in London, Testify Digital works with a range of clients including large household name brands, charities and many small-to-medium businesses. Its client roster includes TravelSupermarket, Wonderbra, The Motley Fool, Lebara Mobile, Michael Kors and Mind. These clients work with Testify Digital to better understand their customers, gain deeper insights into the perceptions of their brands and realize business objectives by seizing more opportunities across the digital CRM cycle.

Mark Joseph, managing partner of Testify said: “Our company mission is to be the holistic social CRM agency, and we achieve this through the expertise of our team coupled with our ability to harness the most innovative technologies available – clever people and clever technology. We constantly push social media boundaries to improve our understanding of customer motivations in order to drive our clients’ and our business success. That’s why we chose Crimson Hexagon and its powerful ForSight social media analytics platform.

Tom McCann, senior social analyst for Testify said: “ForSight offers us far more than competing products we had used in the past. It intelligently analyses social sentiment and enables pure data-driven business decisions. It also scales up seamlessly to analyse huge numbers of mentions accurately and intuitively using an advanced data visualisation and categorisation model. The reason we are so committed to ForSight is the unique algorithm at its core which can be trained to ‘think like a human’ and splice up data based on human elements. ForSight doesn’t just reveal that “your product was mentioned this many times”, it explains that “these people have this specific attitude to this particular product or campaign”. It’s a very powerful tool, and if I was a client seeking a social monitoring company, I would only take my business to a firm using ForSight.

Crimson Hexagon president Curt Bloom said: “We’re always looking for partners and customers that want to push the limits of social media analysis, which is why Testify Digital is such a stimulating company to work with. Our team is committed to helping brand managers, marketing managers and business development teams understand beyond the keywords. We let them see and understand sentiment to gain actionable insight based on what consumers, users and purchasers genuinely think or feel about a brand, a product, service or issue.”

Crimson Hexagon’s database of over 248 billion posts and data points dates back to 2008 and includes direct access to Twitter’s full firehose. The company also integrates with influence measurement specialist Klout, and last month announced a number of new data sources including Sina Weibo’s Chinese micro-blog content and consumer review data from sites including TripAdvisor, Amazon and Epinions.

About Testify Digital

Testify Digital is a London-based social CRM agency. It addresses the need for accountable social media integration at every stage of the CRM cycle. Through a combination of clever technology and people, Testify Digital learns about customers, studies brands, and embeds business objectives and personal goals at every stage of the digital CRM cycle. As a data-driven, holistic social CRM agency, Testify Digital’s objective is to marry social marketing/PR, insight, customer services and commerce in a social landscape.

About Crimson Hexagon

Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Fast Company named Crimson Hexagon one of the Top 10 Most Innovative Companies on the Web. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/

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