The themes from Big Boulder were clear at the outset: big data, big conversation, big insights, and big opportunities. Which of those themes gained the most traction in the online conversation?
According to our analysis, 40% of the conversation discussed specifics of various social data sources—such as on-platform consumer behavior and the nuances of the data available for analysis.
Just over half of the conversation—52%—used Twitter to lifecast, share blog links, network with other attendees, or thank Gnip for the event.
The remaining conversation, 10%, discussed the business opportunities for big social data.