The Big Themes from Gnip’s Big Boulder Conference

The themes from Big Boulder were clear at the outset: big data, big conversation, big insights, and big opportunities. Which of those themes gained the most traction in the online conversation?

ForSight: Summary of Results

According to our analysis, 40% of the conversation discussed specifics of various social data sources—such as on-platform consumer behavior and the nuances of the data available for analysis.

ForSight Qualitative Visualization - Platforms Discussion, Big Boulder - Topic Wheel

Each topic in the wheel represents a group of posts found to have similarities in text. Each group is then identified by a frequently mentioned word or short phrase that best describes how that group differs from the others.

 

Just over half of the conversation—52%—used Twitter to lifecast, share blog links, network with other attendees, or thank Gnip for the event.

ForSight Qualitative Visualization - Lifecasting, Big Boulder - Clusters

Clusters shows the most common words, and highlights the connections between words that are commonly used together.

 

The remaining conversation, 10%, discussed the business opportunities for big social data.

 

ForSight Qualitative Visualization - Lifecasting, Big Boulder - Clusters

Each topic in the wheel represents a group of posts found to have similarities in text. Each group is then identified by a frequently mentioned word or short phrase that best describes how that group differs from the others.


Written by

DJ is Crimson Hexagon's Social Data Strategist. DJ focuses on some of Crimson's most strategic partners—including Twitter and major automotive—but his role allows him to interact with nearly all of the company's clients.

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