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Crimson Hexagon Introduces Unique and Sophisticated Instagram™ Analysis to its ForSight™ Platform

Posted by on Apr 17, 2014 in Press Releases

April 17, 2014

With the addition of Instagram to its already robust range of data, Crimson Hexagon’s ForSight platform now offers marketers and market researchers the ability to track images and videos through analysis of specific hashtags. Where other products on the market offer hashtag volume and tracking, through ForSight users can gain actionable insight from and understand the sentiment behind consumer’s posts.
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Crimson Hexagon Introduces Affinities to its ForSight™ Platform

Posted by on Mar 24, 2014 in Press Releases

March 24, 2014

Crimson Hexagon has added rich new functionality to its ForSight™social intelligence platform. For the first time, Affinities™ will allow marketers to identify the interest segments of the people talking about brands, products and companies on social media, helping organizations to inform more targeted business and media planning.
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Recognized for Innovation, ForSight Placed on Social App Map View a sample screen

Recognized for Innovation, ForSight Placed on Social App Map

Posted by on Jan 31, 2014 in Advertising & Marketing, Crimson Hexagon News, Newsroom

January 31, 2014

Ashley Verrill found herself in a position familiar to many of our customers: assessing the field of social software. She quickly found the process time-consuming and confusing. Verrill set out to improve this process for others by creating coordinates – the Social App Map – to help navigate the new field of social software. We are proud that Verrill chose to feature Crimson Hexagon on the Social App Map, providing specific, actionable information to marketing and market research professionals looking for social software that can help them analyze the social conversation about their company or brand and their competitors.
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New Milestone: 400 Billion Social Media Posts and Growing View a sample screen

New Milestone: 400 Billion Social Media Posts and Growing

Posted by on Jan 29, 2014 in Crimson Hexagon News, ForSight Product Use, Newsroom

January 29, 2014

As of today, the Crimson Hexagon social media analysis library contains just over 400 billion posts and is currently growing at a rate of one billion new posts every two days. Crimson Hexagon is one of a select few companies with access to the full Twitter Firehose—direct from Twitter itself—which contains every public Tweet published in all languages worldwide.
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Our Social Listening Platform Cited as Superior Research Tool View a sample screen

Our Social Listening Platform Cited as Superior Research Tool

Posted by on Jan 23, 2014 in Crimson Hexagon News, ForSight Product Use, Newsroom

January 23, 2014

Forrester Research recognizes Crimson Hexagon as a “Strong Performer” in Enterprise Listening in their recent report, “The Forrester Wave: Enterprise Listening Platforms, Q1 2014. Over the past few months, we have released several exciting new features to our customers, including instant trend detection, improved automatic sentiment analysis, and Twitter account metrics. As always, we thank our customers and partners for their support. They certainly played a role in this win for Crimson Hexagon.
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Crimson Hexagon Recognized as a Strong Performer in Enterprise Listening Platforms, Q1 2014 Report by Independent Research Firm

Posted by on Jan 23, 2014 in Crimson Hexagon News, Press Releases

January 23, 2014

In “The Forrester Wave™: Enterprise Listening Platforms, Q1 2014? report, released by independent research firm Forrester Research, Crimson Hexagon was cited as providing “superior research tools.” The report evaluates the “11 most significant software and service providers in the category” against 27-criteria identified by Forrester, including current offering, strategy and market presence.
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Distilling Social Conversations Highlights CES 2014 Innovation View a sample screen

Distilling Social Conversations Highlights CES 2014 Innovation

Posted by on Jan 17, 2014 in Consumer Electronics, Crimson Hexagon News, Current Events, Newsroom

January 17, 2014

2014 Consumer Electronics Show once again took over Las Vegas, filling the city with gadgets and innovators. With such a rush of new products and comments on them, it can be hard to determine the trends. Using ForSight to analyze the topics of social conversation, we found that 4K TVs, Ultra HD, the Internet of things, 3D printers, and connected cars were some of the most prominent topics. With over a quarter of the conversation, wearable technology was the hottest topic at the tech show.
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Trending Toy Insights Lead to 53 Gifts for Children View a sample screen

Trending Toy Insights Lead to 53 Gifts for Children

Posted by on Dec 20, 2013 in Crimson Hexagon News, Newsroom

December 20, 2013

The Crimson Hexagon team mixed the power of social media analytics with the power of the giving spirit that abounds in the holiday season in using our Forsight platform to discover the most popular toys this season. Our team then trekked to the local toy store to purchase those highly prized special wishes to be donated to Toys for Tots.
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Crimson Hexagon to Provide Tenthwave with Enhanced Social Listening Capabilities to Strengthen Digital Marketing Campaigns

Posted by on Dec 17, 2013 in Press Releases

December 17, 2013

Crimson Hexagon announced a new relationship with Tenthwave, a fully integrated digital marketing agency providing consumer-focused clients the resources to engage consumers. Through the use of Crimson Hexagon’s ForSight™ platform, Tenthwave now has the ability to identify and inform strategies surrounding social and digital campaigns for clients and prospects.
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Successful Marketers Are Not Afraid of Powerful Customers View a sample screen

Successful Marketers Are Not Afraid of Powerful Customers

Posted by on Dec 16, 2013 in Advertising & Marketing, Agencies, Crimson Hexagon News, Newsroom

December 16, 2013

It used to be really difficult to know what your customers, or a market full of prospects, thought about you or your competitors. Now listening to customers is easy. Your customers are talking about their experiences with the things you care about right now in social media. And they’re not doing it because someone asked them to – it’s all unsolicited conversation. There’s a sense of truth to it because of this organic, spontaneous nature. You just don’t get this through other kinds of research.
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