January 2012
Facebook IPO Launch Hot Topic in Conversations
The Facebook IPO is undoubtedly the hot topic of the week. Our quantitative analysis of 180,000+ opinions reveals that 32% of the conversation is investor-related; specifically, 11% of conversation consists of users questioning and debating Facebook’s prospects of profitability, particularly in light of the poor post-IPO performance of numerous other large-scale IPOs. Discussion surrounding recent developments and shifts in Facebook’s strategy, including the acquisition of Instagram, forms 8% of the conversation. 15% focuses on privacy concerns; an additional 10% focuses on Mark Zuckerburg. Click through to our blog for our detailed analysis. MORE
Consumer Opinion on How Apple Dodges Taxes
After receiving criticism for the conditions of their manufacturing facilities, Apple is once again back in the spotlight after a scathing report by The New York Times revealed how Apple avoids paying taxes. Through our ForSight platform and the analysis of nearly 1,500 opinions, we were able to glean some insights into Apple’s most recent PR imbroglio. How has the conversation shaped up? About 14% of the conversation focused on the disproportion between Apple’s taxes and revenue, as well as general disappointment in Apple. “It’s not illegal if it’s the law” was the mindset of 16% of tweets, defending Apple stating that it isn’t necessarily the companies fault if the government allows this to occur. MORE
Social Intelligence: How “May Day” Occupied Social Media Channels
Crimson Hexagon gathered social intelligence to reveal online conversations in the latest chapter in the Occupy Movement that unfolded on May 1st. Organizers partnered with Labor Unions and Immigration Rights Activists around the globe; the resulting conversation was 27% supportive. MORE
Social Sentiment Analysis On Time’s Cover Story
Time Magazine’s latest story on “attachment parenting” features 26 year-old mother Jamie Lynne Grumet breastfeeding her 4 year old son, Aaron, on the cover of the magazine. By itself, attachment parenting is a controversial topic. But the photo Time chose for its cover has led to a downright media frenzy. We used our ForSight social media analysis platform to understand the almost 4,000 opinions on the controversial topic. MORE
Political Analysis of Same-Sex Marriage Announcement
President Obama announced his support for same-sex marriages,one day after a vote to constitutionally ban same-sex marriage in North Carolina. The President’s previous stance in his support for civil unions, but not marriage, was made complicated on Sunday morning after Vice President Joe Biden’s Meet the Press appearance, in which he said he was, “absolutely comfortable” with the idea of homosexual couples marrying one another. According to our research, 31% agree with the President while 8% agree with North Carolina’s constitutional ban. MORE
Social Sentiment on French Election
The French presidential election ended May 5, 2012 with with Francois Hollande ousting incumbent President Nicolas Sarkozy. Crimson Hexagon’s Forsight platform analyzed over 235,000 relevant Twitter mentions, and revealed 25% of the conversation was satisfied with the results. Just over 15% of chatter actively supports Hollande, while an additional 9% discussed a strong dislike for Sarkozy. Conversely, 33% of chatter is disappointed in the outcome. MORE
Is CISPA Really in the Internet’s Best Interest?
Congressional lawmakers, who first attempted to curb Internet piracy with the highly unpopular SOPA or Stop Online Piracy Act, have revived and revamped the legislation in the form of CISPA (the Cyber Intelligence Sharing and Protection Act). The US House of Representatives passed the measure in a 236-185 vote on April 23rd, much to the dismay of the internet and have taken to Twitter to voice their outrage. After Crimson Hexagon analyzed the CISPA-driven conversation of 254,000 online opinions, our social analysis extracted a few key insights. MORE
Egyptian Social Media Analysis Reveals Nation’s Perspectives on Election
In the spring of 2012, Egypt’s upcoming election has generated a storm of controversy and instability that threatens the country’s safe transition to civilian democracy. As the events unfold, Egyptians have again taken to Twitter to discuss the issues, organize protests, and express their political opinions. MORE
Social Media Analysis Shows Range of Reactions to GSA Scandal
In what began as the resignation of General Services Administration (GSA) administrator Martha Johnson ahead of an investigation into the misappropriation of $822,000 in taxpayer dollars for a lavish retreat in Las Vegas, has evolved into a full blown scandal extending to top executives at the agency tasked with preventing government corruption. At the center of it all is Jeffrey Neely, a senior executive at the organization who appears to have misused funds for a family vacation. With the economy still recovering and taxes high, the American taxpayer is, suffice it to say, up in arms over the imbroglio. MORE
Verizon Fees Have Many Saying They’ll Switch, According to Social Media Analysis
Verizon Wireless looks to continue its perception of being a fee-happy company with consumers. What began with throttling users data access with a tiered data plan, followed by a $2 online payment fee that was repealed after customer outcry, is now turning into an additional $30 smartphone upgrade fee, as of April 22nd; a complete 180-degree turn from their current policy. Upgrade charges aren’t a foreign concept to cell phone providers; regardless, and not surprisingly, consumers aren’t finding it to be welcome news. MORE