Today, Boulder, Colorado-based social media agency Room 214 announced that they chose Crimson Hexagon as a key strategic partner to provide next generation opinion analysis and monitoring to extend their social media research and business intelligence offerings.

Room 214 has been creating interpretive analyses of user generated content and aggregated online data since 2006. They remain tool-agnostic and are leveraging our monitoring platform to help large brands better distill opinions and meaning from social networking properties and online conversations.

The social media agency was one of two early enterprise agency partners we began working with in 2009.  Their insightful product feedback, deep understanding of our platform, and analyst resources make them an ideal partner to deliver and extend the value of our software.

Room 214 co-founder James Clark feels, “In stark contrast to straight up sentiment analysis, Crimson Hexagon data provides the intelligence to drill deeper into relevant opinions in the online conversation to better align marketing strategies and initiatives that incorporate the voice of the customer.”

In fact, one of the key reasons Room 214 chose Crimson Hexagon was that our opinion monitors go far beyond automated sentiment, which in their words is unreliable and only provides a breakdown of positive, negative or neutral conversations.

We are excited about this relationship and the great potential it has going forward.  As strategic partners, we are working closely together on product feedback, training, joint marketing and selling initiatives.